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Duct Tape Marketing Newsletter

In this issue

Tuesday, March 17th, 2009

Featured Resource

The Truth About Small Business Branding - free webinar

BrandingPlease join me and a very fun panel of small business branding pros on Wednesday, March 18th at 11am CDT for - The “Truth” About Small Business Branding - using your small business brand to outsmart the competition - a panel discussion featuring practical branding tips and tactics from leading small business branding experts.

» Karen Post - The Branding Diva & Author of Brain Tattoos
» John Moore - Creator of Brand Autopsy & Author of Tribal Knowledge
» Sam Horn - Author of Pop! - Stand out in any crowd
» Aaron Weiss - Chief Product Officer for MarketSplash

This won’t be your typical Branding 101 discussion, trust me, these guys get small business.

Register here for the Truth About Small Business Branding

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Featured Resource

Become a Duct Tape Marketing Coach in 2009

CoachJoin the Duct Tape Marketing Coach Network and become part of a network of small business consultants and coaches across North America that are discovering the tremendous power behind the Duct Tape Marketing Brand, Tools, Programs and Systems.

Let our brand open doors and help you take your business to the next level. We are looking for marketing professionals with a passion to serve small business.

Join me for a live Discovery Session and get a start on making 2009 the best year ever. Enroll for an upcoming session here

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Featured Article

New Facebook Pages Are More Business Friendly

This month’s overhaul of the the Facebook interface dramatically improved the functionality of the Pages feature on Facebook. Anyone with a Facebook profile has had the ability to add something called a Page to extend some content beyond the profile page. This was a smart thing for businesses to do as you could control the content and fans could subscribe to the content. The functionality, however, was pretty limited and these pages were more like static web page brochures than anything else.

With the latest overhaul the Pages have become much more profilelike and, in my opinion, much more useful as a tool for a business build a brand and community inside of Facebook.

New Facebook Pages

On top of a new tabbed interface the most notable changes are:

The addition of the Wall function.

Fans and non-fans alike can view and join the conversation by commenting on activity and creating activity on your Page’s Wall. I believe this added level of engagement gives Pages much more dynamic community building functionality and helps your Page behave much like the rest of Facebook.

You may also notice that Facebook in general has taken on a twitterlike feel to the status update. Not surprised really, but it was a bit jarring for the Facebook hardcore, many teenagers who still don’t have a use for twitter. But, the new status update being added to Pages gives businesses the ability to put update content out and on to the profile pages of fans. This alone should get your attention. If used properly this should give businesses the ability to more effectively, yet still gently, promote within Facebook.

Custom tabs mean custom landing pages

Another significant addition is the tabbed interface that can be lined up to focus attention on important elements of your Page. Now you can create tabs for things like videos, photos, discussion, and events and by doing so you can build out subpages with a specific focus. These tabs use common Facebook applications, such as Events, to drive the page content and are simple to set-up and edit. Each tab has a unique URL giving you the ability to promote particular events or photos as well as create some custom landing page functionality.

Tricking out Boxes with FBML app

A new default tab called Boxes holds lots of potential for businesses as well. Think of a box page as a free form scratch pad. You can add up to 10 of what Facebook calls FBML elements (you must add the Facebook Static FBML application to your apps to edit these). FBML is Facebook’s mark-up language but these elements will take any HTML as well. So you have the ability to add newsletter sign-up forms, ebook downloads, and other HTML based elements. (You can add any of the default elements such as video or discussions as well.)

Once you create the elements you can slide them around the page to the get them to display as you like. Here’s a quick example - Note: If you clicked on the example link I just gave you, it took you directly to the tab page I wanted you to go to. So, in effect, you can create and promote custom landing pages inside of your Facebook Page and promote them as entry points. Great place to offer non-fans a reason to become a fan. (tech note: you can edit the Boxes page by dragging the elements around, but you must go to wall page and hit Edit the page to edit an individual FBML element)

Doesn't play nice with apps

One source of frustration at the moment is that Facebook just kind of flipped the switch on this update without much warning so many apps don’t work with the update. Facebook’s homegrown apps, such as video, events, photos and discussion - all good ones for your Page, seem to work, but for now many other 3rd party apps don’t.

I was able to install RSS-Connect and create a Blog/RSS tab that currently displays blog posts from all my Duct Tape Marketing Coaches and my twitter feed. There is a setting that puts these in the Wall page sidebar as well.

Seriously ugly URLs

While you can promote your Page URL from outside of Facebook, the URL structure is pretty ugly and long. I would suggest creating a subdomain on your site and using that as the main promotion URL with a 301 redirect to your Facebook page. I use to get the job done.

This is an evolving platform and my page is by no means the ultimate example of what’s possible for business using Pages, but it should get your started.

A couple more example pages
The Advance Guard

Additional reading
Hubspot Overview of New Features
The Advance Guard free ebook
Mashable Overview
Venture Beat
Facebook’s Overview

~ ~ ~

John Jantsch is a veteran marketing coach, award winning blogger and author of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide.

He is the creator of the Duct Tape Marketing small business marketing system. You can find more information by visiting

You may reprint this article in its entirety if you attribute the article to John Jantsch and include the information about the author above.

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Featured Reading

Escape from Cubicle Nation - Pamela Slim

One of my absolute favorite people to hang out with, Pam Slim has written a really smart book aimed at folks ready to ditch the rat race of the corporate prisoner for the freedom of entrepreneurship.

And, if you are one of the first 500 to pre-order Escape from Cubicle Nation you will get a second, signed copy, free.

Every entrepreneur know a dozen people who need this advice - make it your duty to give a copy to a friend. - Here are the details from Pam's site

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Featured Reading

Quiet Nights - Diana Krall

Everyone needs that album they can put on while making dinner on Saturday night that pretty much announces there is romance in the air.

OK at the risk of over sharing here, I love the mood any Diana Krall album can set.

She has serious piano playing chops mixed with smoky phrasing and, c'mon she's married to Elvis Costello, it just doesn't get any cooler than that. More info here

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