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Duct Tape Marketing Newsletter

In this issue

Tuesday, July 8th, 2009

Featured Resource

Become a Duct Tape Marketing Coach in 2009

CoachJoin the Duct Tape Marketing Coach Network and become part of a network of small business consultants and coaches across North America that are discovering the tremendous power behind the Duct Tape Marketing Brand, Tools, Programs and Systems.

Let our brand open doors and help you take your business to the next level. We are looking for marketing professionals with a passion to serve small business.

Live Discovery Webinar - Jul 22 - Noon CDT - Enroll for this session here - to learn about the opportunity.

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Featured Article

What Really Generates Referral

So much of the literature on the subject of referrals focuses on the proper ways to network, ask for referrals, and create incentive programs for referral sources. While some of these more tactical things do indeed produce referrals for the organizations and salespeople that employ them, they are often little more than window dressing when it comes to the big picture.

Building a foundation that automatically generates referral momentum is not done through external actions – like some many things in life, you do it from the inside out. Plain and simple the most widely referred business are purely more referable.

I’ve studied a lot of businesses that easily generate referrals and they share some common internal tendencies as part of their brand and culture.

Make people look good

Looking at all business relationships with an eye on making prospects, customers, vendors, mentors, and staff look and feel good is a tremendously attractive internal quality. I read this quote recently and I think it works well here - “To a large degree, our success and happiness in life depends on how much people like themselves when they’re with us.” Joe Caruso

Read on » »

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John Jantsch is a veteran marketing coach, award winning blogger and author of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide.

He is the creator of the Duct Tape Marketing small business marketing system. You can find more information by visiting

You may reprint this article in its entirety if you attribute the article to John Jantsch and include the information about the author above.

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Featured Resource - Favorites of the Week

rainbowI’ve added a weekend post routine that I hope you enjoy. Each weekend I write a post that features 3-4 things I read during the week that I found interesting. Generally speaking it won’t involve much analysis and may range widely in topic. (Flickr image included here is from a shot on recent vacation in the Sangre de Cristo Range in the Rockies)

Enjoy!- Good stuff I ran across this week

Featured Reading

Who's Got Your Back - Keith Ferrazzi

Who's Got Your BackLast month I had the pleasure of visiting with Seth Godin and best selling author Keith Ferrazzi. Ferrazzi’s first book, Never Eat Alone, is on my must read list for business owners and his latest, Who’s Got Your Back, belongs on that list as well.

We talked about why your future depends on you building an inner circle of trusted advisors and “lifeline relationships and how to leverage key relationships to accelerate your business results.

Here’s a nugget from page 13 just to make you think: “On one level, I had lost touch with my sense of strengths and weaknesses. When that happens, we lose the power to manage our shortcomings, and the result is self-defeating behaviors. Overcoming them is about, ultimately, knowing thyself.”

More info here

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Featured Reading

This Better Be Good - Paul Simon

A three decade collection of Paul Simon's greatest hits available only from Starbuck's but I can't get enough of Paul Simon

More info here

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2009 Duct Tape Marketing - all rights reserved - reprint rights with full attribution.
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