Nov 7th, 2007 

In this issue:

Resource #1 - Free Coaching Excellence Series - John Battelle
Resource #2 - Free Teleseminar - LogoWorks and Branding

Main Article - Create a Referral Marketing System in 7 Steps
Resource #3 - Personal Branding Summit
Free Magazine - Free subscription to Chief Marketer Report
Further Reading -
Built to Serve -
Dan Sanders

Featured Listening - Chrome Dreams II - Neil Young

Add your articles to the Duct Tape Marketing Article Directory
Participate in the Duct Tape Marketing Forum

Coming Soon - Duct Tape Marketing WorkBench
Duct Tape Marketing On the Road - see the schedule of speaking events

You can always view past newsletter issues here!

I've completely revamped my blog and moved to WordPress - have a look

Featured Resource #1 - Coaching Excellence Series with John Battelle

John Battelle
John Battelle
Author of The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture and founder of Federated Media - Battelle is considered one of the leading experts on new media, Web 2.0 and online advertising. - November 27th, 2007 Noon Central (GMT - 6)

Enroll here for log-in, updates and further announcements.

Future events include Michael Gerber, David Allen, Dr Ivan Misner, Tim Ferris and Seth Godin. This series is presented in part by the Duct Tape Marketing Authorized Coach Network.


Featured Resource #2 - Free Branding Teleseminar with LogoWorks

Join us November 7th for the Logoworks Branding Webinar to learn all about branding and how you can take your businesses brand to the next level. You'll hear from two top marketing and branding experts in small business space, Rob Marsh, Director of Creative Services here at Logoworks by HP, and John Jantsch, Founder and author of Duct Tape Marketing. To learn more about the presenters, click here.

Featured Article

How To Create The Ultimate Referral Marketing System In 7 Simple Steps

Step #1 - Create a referral target market(s) – you must create a target list of companies and individuals who can be motivated to refer. This can be clients or a network of related businesses.

Step #2 – Identify your ideal referral client – In order to receive high quality referrals you must be able to quickly communicate the exact type of person or business that makes a great referral.

Step #3 – Create and communicate your core referral message – you must be able to easily explain the value you can bring to anyone who is referred. “We show estate attorneys how to become famous.”

Step #4 – Design a referral education system – When you meet with a potential referral source you can substantially increase the number and quality of referrals if you systematically educate them on: Who makes a great referral, what’s in it for them to provide a referral, how to refer you, and the exact steps you plan to take with that referral

Step #5 – Outline your referral lead offer and system – this is the heart and soul of the system. This is where you devise the creative offer that makes people want to refer you. Example: Earn a 100% refund on your tax return preparation when you refer 4 people who become clients.”

Step #6 – Create a referral conversion strategy – what good are referral leads if they don’t become referral clients? You must map out a specific set of steps that will allow you to convert your referral leads. What do you do with a lead when the phone rings?

Step #7 – Identify a referral follow-up strategy – to bring your referral system full circle you need to devise two follow-up steps. 1) a way to continue to market to your referral leads that don’t immediately turn into clients and 2) a way to systematically communicate the progress of a referral back to your referral sources to keep them motivated..

Related article
- How to motivate referral sources
. ~ ~ ~

John Jantsch is a veteran marketing coach, award winning blogger and author of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide published by Thomas Nelson.

He is the creator of the Duct Tape Marketing small business marketing system. You can find more information by visiting http://www.ducttapemarketing.com

You may reprint this article in its entirety if you attribute the article to John Jantsch and include the information about the author above.

Featured Resource #3 - A Brand You World Global Telesummit

"A Brand You World - Global TeleSummit" will take place live on Thursday, 8th November 2007. The event will run for a period of 12 hours commencing at the following times:
7am Los Angeles
10am New York
3pm London
4pm Paris
10pm China/Hong Kong/Singapore

I am participating on the following panel to kick the entire event off. Tune in, it should be a good time.

10am ET/3pm UK : Evangelizing Evangelists to Build a Business and Build Your Brand - a panel facilitated by Guy Kawasaki with Krishna De, John Jantsch, Andy Sernovitz, Tim Demello

Featured Reading
Built to Serve
Dan J. Sanders
Chet Holmes
Built to Serve: How to Drive the Bottom Line with People-First Practices (Hardcover)
by Dan J. Sanders (Author), Stephen Covey (Author), Ken Blanchard (Author).

Sanders built United Supermarkets with the belief that the prevailing ways to build a business are broken.

He distills valuable lessons from nine decades of a people-centered culture that consistently delivers outstanding customer service and reveals how you can develop a fully engaged, productive workforce.

Featured Listening

Chrome Dreams II - Neil Young

The Calling
I don't know what I'll do when these 70s artists stop putting out albums! (Actually, I do like Counting Crows, Jack Johnson, Red Hot Chilly Peppers and the Jayhawks too)

This is the best Neil Young album since Harvest Moon. I love it! This lyrics are full of the best and worst of the human condition and that's where Young shines.

Some interesting back story here - Young decided to record on analog equipment giving the album a stripped down, experimental, indie band sound.

The album is named Chrome Dreams II although an album called Chrome Dreams was never released and supposedly the recordings for that album were lost in a fire in the early 80s.

Duct Tape Marketing Podcast

Tune in each week as I interview some of the brightest business experts, authors and entrepreneurs. Subscribe and get the Duct Tape Marketing Podcast delivered to your iPod or other mp3 player.

Named by Fast Company as a must listen to podcast

Listen Now!

AT&TThe Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner.


AT&TThe Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner.

Harness the Internet - Market Your Small Business More Effectively - program includes 3 - 1 hour audio sessions with John Jantsch, workbook, and transcripts from each session.

 Visit the Catalog to select the version you would like to receive.

The Lead Generation Machine

Could Your Business Stand a Consistent, Predictable, and Growing Flow of Highly Qualified Leads?

Create a Non-Stop Flow of Highly Qualified Leads for Any Business - The Duct Tape Marketing Small Business Marketing Lead Generation Course

The Duct Tape Marketing Small Business Marketing System

This complete small business marketing program contains 15 workbooks, 12 audios CDs - packaged in a Duct Tape Marketing 3 ring binder. This is the same tool I use to coach my clients. Find out more.

Featured Resource - The Duct Tape Marketing Workshops - Does Your Group Need a Practical Small Business Marketing Speaker?

I am available to present small business marketing workshops, seminars and keynotes to groups and associations.

Find out more here

Referral Flood
- How to generate a flood of new business without spending one dime on advertising

The complete referral marketing system with over 50 real world referral tactics, examples and forms. Find out more!

Resource - Get Local Search Engine Traffic

Don’t Let Your Small Business Get Left Behind in the Local Search Engine Game

Get your local business found online automatically by local prospects with a Duct Tape Marketing Local Search Engine profile. One of the best ways to get your business found in your town by local prospects. More

Blog Lightning - How To Create and Promote Your Blog In A Flash

Drawing from my experience creating blogs, including my award winning Duct Tape Marketing Blog, I have launched a complete step-by-step guide that takes you by the hand and shows you exactly what to do to instantly create and promote a successful blog for your business.

You also get 14 video screencast tutorials that allow you to watch over my shoulder as I actually do the steps I outline in the system - It does not get any easier than this! - Order Blog Lightning

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©2003-2007 John Jantsch • All rights reserved • 866-382-8273 • [email protected]