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Duct Tape Marketing Newsletter

In this issue

Wednesday, December 10th, 2008

Featured Resource

Twitter for Business - free webinar

I get a lot of requests for more information about how businesses are using the hot social media tool twitter for business.

Chris BroganSo, I'm teaming up with social media rock star, Chris Brogan, to present a live webinar called aptly - Twitter for Business. We will cover basics, strategies, tips, tools and tactics for business folks wanting to explore and enhance the use of this powerful networking and publishing tool.

The session is Thursday, Dec 11th, Noon CST and you can register here at the Duct Tape Webinar Center

iLinc Web and Video ConferencingThis episode of the Duct Tape Coaching Excellence Series is brought to you by iLinc - Web and Video Conferencing that’s easy to use, affordable and powerful enough to make your online meetings come to life.

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Featured Resource

Become a Duct Tape Marketing Coach in 2009

CoachJoin the Duct Tape Marketing Coach Network and become part of a network of small business consultants and coaches across North America that are discovering the tremendous power behind the Duct Tape Marketing Brand, Tools, Programs and Systems.

Let our brand open doors and help you take your business to the next level. We are looking for marketing professionals with a passion to serve small business.

Join me for a live Discovery Session and get a start on making 2009 the best year ever. Enroll for an upcoming session here

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Featured Article

What Becomes the Long Way Home?

When setting goals, creating marketing plans, or moving boldly in the direction of innovation, there is a strange force that holds some entrepreneurs back-that repeatedly makes the long road home more becoming. That strange force is simply fear.

Fear is what stops many entrepreneurs from actually achieving the level of success they state they aspire to.

It’s an odd and somewhat counter intuitive notion really. On the surface most entrepreneurs are fearless, if they weren't’t they would have stayed in the comfy confines of the cubicle.

But, entrepreneurs don’t suffer from a fear of failure; they suffer more often, in my experience, from a fear of success.

And this fear manifests itself in self-defeating behaviors such as failing to move in the direction of a true point of differentiation – to stand out and be noticed for being different than everyone else in their industry.

  • Grabbing onto the marketing idea of the week instead of building a marketing strategy and brand through a solid and consistent commitment to proven tactics.
  • Starting down one path of innovation only to give up on it before the idea takes shape enough to support the brand.
  • Allowing the unimportant, the seemingly urgent, to crowd out strategic marketing work
  • Continuously swooping in to derail the flow of work from employees
  • Abdicating the full understanding of the cash, financial reporting, and accounting metrics to a numbers person
  • Holding on to work, and sometimes a sense of worth, that should be delegated
  • Thinking you are too credible to ask for help
  • Dismissing new technologies as something too hard for you to grasp
  • Eating, sleeping and drinking too much – or any other behavior that keeps you where you are today, or in other words - Taking the long road to the point where it becomes the only road.

So, do any of the above statements make you feel a little anxious? Are you perfectly comfortable right where you are?

I actually hope I’ve pissed you off because then maybe you can start to explore ways to embrace some change and chaos in your life as tools to fight the fear of success.

There are plenty of reasons the fear of success lingers, even as you strive for your goals. For many it’s simply not really knowing how they will handle success, or who they will become. Sometimes there are people in your life that secretly don’t want you to achieve new levels – are you trying to please one of those?

I really didn't’t intend to get all Dr. Phil on you today, but I’ve seen people finally grasp this idea and all of sudden they realize there’s a shortcut they’ve been overlooking for years. Success is the ultimate inside job and until you understand this, it will elude.

This first step is to accept this problem may exist. Then, and only then, can you begin to craft a vision of what true success looks like for you and what you are willing to stop doing in order to achieve it.

Next, find someone or something that can hold you accountable. For some this may be as simple as setting and clearly defining goals and action items. For others, this may mean finding and engaging a coach or mentor.

An accountability measure like an executive coach, marketing coach, success coach, mastermind group or whatever you want to call it, can be the difference between staying stuck where you are and moving forward. There’s something about knowing someone is going to be checking up on you and calling BS when you don’t quite get things done.

And finally, create your success plan, your picture of where you are headed, document it and add real numbers, milestones and action steps then give that plan to someone who is committed to pushing you past your fear of success and showing you the secret path home.

~ ~ ~

John Jantsch is a veteran marketing coach, award winning blogger and author of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide.

He is the creator of the Duct Tape Marketing small business marketing system. You can find more information by visiting

You may reprint this article in its entirety if you attribute the article to John Jantsch and include the information about the author above.

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Featured Resource

Free Social Media for Business ebook

Let's Talk

You know I'm a big fan of the use of social media for marketing a small business. Having said that, I'm really a fan of social media done right for small business. That means that some of the tools won’t be right for you, the ways others use some of the tools won’t be right for you, but the power contained in the new way people expect to communicate - and therefore you must learn to communicate - is something that every small business must come to understand.

Standing out and marketing a business takes work, but many of the social media tools make that work much easier and, for the small business that gets that, creates a tremendous competitive advantage. In my ongoing effort to help small businesses understand, prioritize and use social media tools, I teamed with Microsoft Office Live Small Business on a new very practical e-book called Let’s Talk: Social Media for Small Businesses. It is available for download for FREE.

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Featured Reading

Harmonic Wealth - James Arthur Ray

Harmonic Wealth Most people struggle looking for balance in their life when the real money is in seeking harmony.

By doing exactly what makes you sing and doing it passion you will always find happiness and wealth


This is an inspirational read. More on the book here . . .

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Featured Listening

Yo-Yo Ma and Friends - Songs of Joy and Peace

yo yo ma

I think the Cello is the most romantic instrument on the planet and nobody plays it like Yo-Yo. This album of seasonal music is not really a holiday album in the traditional sense.

It features great music, great guests (James Taylor, Alison Krauss) and very little of the usual holiday suspects.

More on it here . . .

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