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Duct Tape Marketing - The World's Most Practical Small Business Marketing Guide.



The Duct Tape Marketing Small Business Marketing System

This complete small business marketing program contains 400 workbook pages and 12 audios CDs - packaged in a Duct Tape Marketing 3 ring binder. This is the same tool my coaches use to coach clients. Find out more.

Featured Resource - Duct Tape Marketing Workshops - Does Your Group Need a Practical Small Business Marketing Speaker?

I am available to present small business marketing workshops, seminars and keynotes to groups and associations.

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Referral Flood - How to generate a flood of new business without spending one dime on advertising

The complete referral marketing system with over 50 real world referral tactics, examples and forms. Find out more!

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Don't Let Your Small Business Get Left Behind in the Local Search Engine Game

Get your local business found online automatically by local prospects with a Duct Tape Marketing Local Search Engine profile. One of the best ways to get your business found in your town by local prospects. More

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Aug 05, 2008

In this issue:
Resource #1 - Free ebook - Twitter for Business
Resource #2 - Free webinar - Stephen M.R. Covey - Speed of Trust
Resource #3 - Free Duct Tape Marketing Coach Discovery Call
Main Article - Beginner's Guide to Using Twitter for Business
Further Reading - Always B Testing - Bryan Eisenberg
Featured Listening -
Boy - U2

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Listen to - The 7 Steps to Small Business Marketing Success

Featured Resource #1 - Twitter for Business

I’ve put together my “Beginner’s Guide to Using Twitter for Business” and offer here to all as a gift. This is not the definitive guide to all things twitter, this is a nice, simple, practical road map to show you how to start using twitter to reach some of your business and marketing objectives.

Featured Resource #2 - Free Webinar

Join me on Monday, August 18th for a discussion with Stephen M.R. Covey.

Stephen M.R. CoveyCovey is co-founder and CEO of CoveyLink Worldwide and author of bestselling The SPEED of Trust

We will be talking about a number topics and participants have the chance to submit questions to Steven and express opinions via polls during the live webinar- Monday, Aug 18th Noon CDT

To participate in the program you must enroll here.


Turn Your Entrepreneurial Success Into a Marketing Machine

If you are a coach, marketing professional or entrepreneur looking for a proven success system, join me for an information session and learn about the growing Duct Tape Marketing network. More info at

Our next training intensive is Sept 11-12!

I routinely host live webinars to outline the opportunity and allow interested professionals to ask questions about marketing coaching.

The next webinar is  Thursday, Aug 14 - Noon CDT - Enroll here

Featured Article

Twitter for Business
Yet another Web 2.0 social networking tool got you puzzled - ready this guide

Oh, about twice a day now I get asked if this twitter thing is a tool for business. Sometimes the requests are muddled with puzzled tones of “I just don’t get it.” Other times folks are sort of pissed off. I mean, yet another thing to keep track of and do.

I happen to think that twitter has some fabulous business uses, and not just for the ultra connected techie, for the typical small business too.

Maybe the siren’s call of twitter -  (everybody’s doing it) has become too much and you’ve jumped in. Or, maybe you have no clue what it is or why you would care. I get asked enough about this mircoblogging tool that I thought I would create a practical guide for business folks wrestling with yet another social media outpost.

What is it?

In simplest terms, twitter is a free service that allows anyone to say anything to anybody in 140 characters or less – it’s the “what are you doing right now” kind of micro-blogging that permeates online social communication.

So, now the question is – is that all? Well, no, not exactly. While people are using it to tell no one in particular what they had for lunch, millions are leaning on twitter pretty hard as a way to network and communicate with contacts new and old. twitter is outfitted, like most social media tools with the ability to subscribe, share, friend or follow as many twitter feeds as you like. In addition, developers

How do I use it?

First thing, sign up for an account. It’s very painless –

Your next stop should be to the twitter help guide - this is where you get all of your basic how to questions answered. Read it, it will save you some time and anquish.

Once you create an account you will be given a home page and a profile page – ie: my profile is So my twitter handle is @ducttape. From these pages you can find others Twitter streams to follow, post your own messages and even watch the entire public stream of comments flow by. (I don’t recommend that unless you are really, really bored.)

Why would I use it?

Now that is the real question isn’t it? Many people look at twitter on the surface and conclude that it’s just one big waste of time. I can’t say I disagree completely, but like all social media and marketing tactics, before you can determine if something makes sense you need to analyze your objectives. So, instead of asking why you would use it, ask how it might help you achieve some other already stated objectives.

Before you really jump into a service like twitter, it’s important that you identify at least, and initially only, one objective from the list above and focus your efforts on learning how to use the tool to that end.

Getting the most from it

I’ve put together my “Beginner’s Guide to Using Twitter for Business” and offer here to all as a gift. This is not the definitive guide to all things twitter, this is a nice, simple, practical road map to show you how to start using twitter to reach some of your business and marketing objectives

Related article - Creating your social media strategy
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John Jantsch is a marketing and digital technology coach, award winning social media publisher and author of Duct Tape Marketing. He is the creator of the Duct Tape Marketing small business marketing system. You can find more information by visiting

You may reprint this article in its entirety if you attribute the article to John Jantsch and include the information about the author above

Featured Reading - Always B Testing - Bryan Eisenberg & John Quarto-vonTivadar




One of the proven secrets to marketing success is testing.

Online conversion expert Bryan Eisenberg has created the complete guide to the free and powerful Google Website Optimizer tool.




Featured Listening - Boy - U2


Not only is Boy the album that launched U2's prolific career, which spans decades, but this month's remastered re-release edition includes b-sides, live tracks and rarities, as well as a 32 page booklet with previously unseen photos, full lyrics, and notes by The Edge.


2003-2008 John Jantsch | All rights reserved | 866-382-8273 | [email protected]