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Sept 30, 2008

In this issue:
Resource #1 - Free Report - Maximizing Your Fees
Resource #2
- Norm Brodsky and Bo Burlingham on the  Duct Tape Marketing Coaching Series
Resource #3 - Become a Duct Tape Marketing Coach
Main Article - The Telephone Doesn't Use Any Gas
Further Reading - Crowdsourcing - Jeff Howe
Featured Listening -
Peter Bradley Adams - Leavetaking

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Listen to - The 7 Steps to Small Business Marketing Success

Featured Resource #1 Maximizing Your Fees!

“The One Piece of Advice You Need to Get the Fees You Deserve.” In this complimentary special report from the folks at RainToday, 12 experts on pricing professional services answer the question, “What is the one piece of advice you’d give a professional service provider to maximize their fees for.

With contributions from Alan Weiss, Jeff Thull, Andrew Sobel, and Bruce Marcus among others, you’ll learn what is really important and what you really need to know about pricing your services. Download the report is here

 Featured Resource #2 - Live with Norm Brodsky and Bo Burlingham, to talk about The Knack

KnackJoin me Mon., Oct 6th Noon CDT

Two of Inc. magazine's hugely popular columnists will talk about how small-business people can deal with all kinds of tricky business situations. This skill is something they call "The Knack." Norm Brodsky, the founder of Citi Storage, is an entrepreneur and a three-time Inc. 500 honoree. He began writing his monthly Inc. column (with Burlingham) in December 1995.

Bo Burlingham is Inc.’s editor at large. He is the coauthor of The Great Game of Business and A Stake in the Outcome, and the author of Small Giants. Monday, Oct 6th Noon CDT - (enroll here)

You can also listen to the audio recording of last month's interview with Million Dollar Consulting author, Alan Weiss.

Featured Resource #3 Become a Duct Tape Coach

Turn Your Entrepreneurial Success Into a Marketing Machine

If you are a coach, marketing professional or entrepreneur looking for a proven success system, join me for an information session and learn about the growing Duct Tape Marketing network. More info at www.ducttapemarketingcoach.com

Our next training intensive is Nov 20-21!

I routinely host live webinars to outline the opportunity and allow interested professionals to ask questions about marketing coaching.

Attend a Live Coaching Discovery TeleSession to learn about the Duct Tape Marketing Coaching Opportunity - presented by John Jantsch, founder of Duct Tape Marketing. - Tuesday, Sept 30th - Noon CDT - Enroll here

Featured Article

The Telephone Doesn't Use Any Gas
Using technology to automate and become more effective

Technology and data speed advances have made the use of web meeting technology a no brainer for even the smallest of businesses. In the fast paced world we live in, the ability to get a group of folks together online is such a powerful way to conduct business.

As more and more folks use this technology (and with $4/gl gas) it even starts to make sense for the local business to conduct meetings across town. Think about how many times you have jumped in the car, driven 30 minutes to make a 10 minute presentation, chit chatted for another 20 minutes, jumped back in the car for another 30 minutes and, let’s see - invested 90 minutes in that 10 minute presentation. As you utilize web and other tools such as web collaboration tools and teach your customers to use them as well, your effectiveness and efficiency will soar.

Now, I’m not suggesting that you never venture out and grab some face time, I’m just suggesting you can be smart about employing technology to help you get more done with the same 24 hours everyone has in a day.

Here are some great ways to use webinar or webcast technology

One to one seminar – When you create a webinar or sales presentation using a web technology you can invite someone who calls in to jump online and walk through the archived presentation on the spot.

Peer to peer seminar – Get two or three happy clients to agree to be panel members for a discussion about the problems in their business or industry and gently explain how your business or product is addressing this for them. The key here is transparency. Don’t let your guests sell. Make it a thoughtful, meaningful discussion among peers that you just happened to host.

Live with you – If you’ve got a workshop or seminar you are currently presenting, take it to a teleseminar. Invite clients and prospects to attend via the phone. Create an ongoing series and watch attendance climb.

Interview an expert – You would be surprised at the quality of guests from around the world you can convince to present to your clients and prospects. It’s a win for all involved. You get great content and the presenter may get added exposure for a book or other project with little time investment on their part.

Co-branded panel – Gather up a couple related businesses and put on a panel discussion on a hot topic. Everyone on the panel invites guests and everyone gets exposure.

Sponsored show – Go out and find a sponsor who would like exposure to your audience and allow them to promote in and around your teleseminars. For instance, if you are a CPA with a series of tax savings presentations for small businesses maybe a company that sell tax software would sponsor your sessions. There are lots of businesses out there that want to jump into this kind of marketing but don’t want to do it themselves. Give them the opportunity to help you.

Q and A time – Set a time each week, say Friday at 2 pm and advertise an open line to get your burning questions answered about a topic. Maybe it’s interior design trends, best software tips and trick for business or anything of interest related to your business. You promote the free time, hang out on the line and answer questions when they come in.

Another powerful benefit of systematically presenting information in events of this nature is that you can and should record the events and interviews you conduct and archive them on your website or turn them into an audio CD to distribute through other forms of marketing.

There are many choices for web meetings these days. Let me know what tools you have found and what ones you like and don’t like.

~ ~ ~

John Jantsch is a marketing and digital technology coach, award winning social media publisher and author of Duct Tape Marketing. He is the creator of the Duct Tape Marketing small business marketing system. You can find more information by visiting www.ducttapemarketing.com

You may reprint this article in its entirety if you attribute the article to John Jantsch and include the information about the author above

Featured Reading - Crowdsourcing - Jeff Howe


Howe is contributing editor for Wired and after writing a story on the subject of the Power of the Crowd he decided to pursue it and turn it into a book by the same name.

Many businesses are tapping the awesome power of crowds to create products, services, ads, ebooks, videos, and other jobs generally performed by employees.

This started in the Open Source movement in software and is now making its ways to every corner of business.

Jeff will appear on the Duct Tape Marketing Podcast soon as well.


Featured Listening - Leavetaking - Peter Bradley Adams


Former eastmountainsouth singer, guitarist and songwriters puts out his second very well done solo album.

Quite, retrospective tunes that suit his voice and guitar playing nicely.

I just can't seem to get this one off my playlist right now.



2003-2008 John Jantsch | All rights reserved | 866-382-8273 | [email protected]