Why Playing It Safe May Be the Riskiest Path of All

Why Playing It Safe May Be the Riskiest Path of All

By John Jantsch

Marketing podcast with Randy Gage

Back when I started my own business, some twenty-five years ago, I was a bit of rebel. I was taking a leap and doing something that many considered terribly risky.

Risky

photo credit: jjay69 via photopin cc

Well, the game has changed dramatically since then and now not starting a business, not figuring out how to be paid well to do something you truly love or not taking a leap of faith is perhaps the only risky thing left in the world of work.

This month I’ve been meeting with and interviewing coaches and consultants that help people chase what they were meant to do and I’m sharing their advice and stories as part of my monthly content theme. People like Martha Beck, Jonathan Fields, Pam Slim and Randy Gage appear on the Duct Tape Marketing Podcast this month. Make sure you subscribe so you don’t miss a single interview!

For this week’s episode I visit with Randy Gage, prosperity coach, speaker and author of nine books including Risky is the New Safe: The Rules Have Changed . . .

Technology change, political change, human develop have led to a time where security is all together a different thing than it once was.

Some of Gage’s nuggests:

  • Opportunities to solve problems are abundant and that’s where wealth is created.
  • We are all now in charge of creating our own channel and communicating that with the world.
  • Technology makes audacious ideas reachable today.
  • Nobody has a money shortage we simply have an idea shortage – come up with the right idea and money will be plentiful.
  • Ask the right questions about every industry – Who owns the moon?
  • What are the three things that keep my market awake at night?
  • What’s going to happen with every form of technology in my market?
  • You must understand cyclical, linear, hard and soft trends to predict the future.
  • If something is impossible, how could it be possible?

Podcast
Why You Should Put Profit First
iTunes | Android | RSSMarketing Podcast with Mike Michalowicz Profit? What the heck is that? I’m just working for a salary. Unfortunately, that’s the problem with many businesses. When profit isn’t the goal there generally isn’t any profit and like so many things all that comes in used up. My guest for this week’s […]
Podcast
The true power of referral marketing and how you can use it today to grow your small business fast
iTunes | Android | RSSReferral marketing, also known as word-of-mouth marketing, is one of the oldest (and still most effective!) marketing strategies out there. It’s basically about people buying your products and services because somebody they trust recommends it to them. Word-of-mouth is a subtle process that is present everywhere in our daily lives. […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.