Rolling Out The Red Carpet For Your Customers

Rolling Out The Red Carpet For Your Customers

By John Jantsch

Podcast Banner Template (13)

Marketing Podcast with Donna Cutting

Let me ask you this – think about how much time you spend trying to get clicks, drive traffic, make the phone ring. Now, compare that to how much time you spend making sure your customers have an amazing experience every single time they interact with your company.

See any gaps? We’re all so busy trying to generate leads that we forget the most potent source of new business is a whole bunch of very happy customers.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Donna Cutting, CSP, Founder & CEO of Red Carpet Learning Systems. She is also the author of 501 WAYS TO ROLL OUT THE RED CARPET FOR YOUR CUSTOMERSDonna and I discuss what it means to give your customers the “red carpet” treatment.

Donna knows all about providing exceptional service. She leads a team of experts that train organizational leaders to turn prospects into delighted customers and delighted customers into raving fans.

Questions I ask Donna Cutting:

  • How do you measure the value of good service?
  • In some cases, the bar for good service isn’t very high, so what are some ways that companies can go above and beyond to deliver a memorable experience?
  • With the title of your book starting with “501 ways,” can you pick a couple of your favorite ways to roll out the red carpet for customers?

What you’ll learn if you give a listen:

  • What actionable and tangible ideas you can use to raise the bar in service for your organization
  • How the customer experience is directly related to your sales and marketing
  • What the three components of great service are and why consistency is critical

Learn more about Donna Cutting and Red Carpet Learning Systems here. Buy Donna’s book, 501 WAYS TO ROLL OUT THE RED CARPET FOR YOUR CUSTOMERS, here.


Podcast
How to Optimize Your Event Marketing Campaigns: Before, During and After Events
Frost and Sullivan report that the live events industry is worth around $512 billion. Alon Alroy, CMO of Bizzabo, explains how event marketers can measure and optimize their event marketing campaigns before during and after the event process. In an increasingly digital world, companies like Salesforce, Hubspot, and Airbnb are finding that live in-person events […]
Podcast
The Evolving Significance of SEO in Marketing Today
This episode of the Duct Tape Marketing Podcast is sponsored by ahrefs – one of my go-to SEO tools – enter to win a full year of ahrefs service ($2,000 value) by subscribing to the Duct Tape Marketing Podcast Marketing Podcast with Dan Shure Podcast Transcript I’ve said it a number times over the last few years – SEO is […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.