Scott Allen on the Duct Tape Marketing Podcast

The true power of referral marketing and how you can use it today to grow your small business fast
Referral marketing, also known as word-of-mouth marketing, is one of the oldest (and still most effective!) marketing strategies out there. It’s basically about people buying your products and services because somebody they trust recommends it to them. Word-of-mouth is a subtle process that is present everywhere in our daily lives. The reason for which a […]
How to Optimize Your Referral Program and Boost Your Sales
Referral marketing looks like the elixir of marketing. You are making your customers refer their friends to your business at no extra cost. Doesn’t that sound great? If you are a business owner, I know it does. But here’s the thing: creating a referral program isn’t hard. With software companies like ReferralCandy and Referral SaaSquatch, it has never […]

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