Seth Godin Thinks You're Boring

Seth Godin Thinks You're Boring

By John Jantsch

seth godin on duct tape marketingOkay, to be fair to Seth, let’s put the title of this post in context. I interviewed Seth on a recent live session for my coaching excellence series and we talked about the natural advantages of small business and how to take advantage in a down market.

At some point he said – “If people aren’t talking about you, there’s a reason. You’re boring – your products are boring, your services are boring, your message is boring, your marketing is boring . . .”

You get the point. And he’s right. There’s no excuse for being unremarkable – the bar is so dang low. Because most of your competition is even more boring.

Listen to the entire session below or – click to download it. – (it’s a big file about 50mgs and 50 minutes)

The twittersphere gets pretty active during these sessions and here are a few hightlights from folks tweeting during the call.

karenKarenLKay If people aren’t talking about you, there’s a reason. You’re boring. Seth Godin

ededunigan: a community is alot of work and inexpensive – worth investing in – it works and pays for itself. maintain balance – lead & connect

schscheky1068: Seth Godin just ripped us all a new one πŸ™‚ #dtmseth At least he offered us our money back on the free seminar!

stevestevegasser: show me a way that I can save money,spend money to save money-show me how to make something that will pay for itself-It is smarter.

jennijenninaz: #dtmseth The market pays attention when you r the world’s best, make your world smaller. He just said he’s not on Twitter. Can’t be the best

alexgibsondm: “Deliver a product or service that is overwhelmingly better that there is no other choice.”- Seth Godin –

robertRobertHill: Find products for your customers instead of customers for your products by Seth Godin on the @ducttape interview. Great stuff


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