Seth Godin joined me for a special live taping of the Duct Tape Marketing podcast (we had about 500 callers listening in.) to talk about marketing and his new book: The Dip – A Little Book That Teaches You When to Quit (And When To Stick)

I first picked up this book thinking, from clues in the title, that it was more about quitting things that weren’t going anywhere – and I guess it is, but I couldn’t help thinking that it was more about being realistic before and when you started about what it really takes to be the best in the world at something.

I found the book to be more inspirational than really instructional – and I mean that in a very positive way. I read too many strategy books and not enough books that remind me what why I do what I do. I told Seth that I thought he had written a self-help book and he flatly denied it. I need lots of self-help, so I meant it as a compliment.

What does it mean to be world class? How do you know when to stick and when to quit? Do you need a niche to be first? When is the worst time to quit? Hear the answers to these and more.