The Content Inspiration and Creation Rules

The Content Inspiration and Creation Rules

By John Jantsch

Marketing podcast with Ann Handley and C.C. Chapman (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen)

Ann HandleyCC ChapmanThe need to produce lots of educational content is a given these days – I’ve written about both how to find inspiration and how to create a systematic approach to content generation in recent posts.

I think, perhaps, most people get this idea so the focus is turning squarely on practical ways to get this done. For this week’s episode of the Duct Tape Marketing Podcast I visit with Marketing Profs Chief Content Officer, Ann Handley and Internet Marketing Expert and Founder of Digital Dads, C.C. Chapman about their new book Content Rules.

The title of the book has an obvious double meaning – as in these are the rules and dude, content ruuuules (think Wayne and Garth) – and it’s one of the first books that really does lay out the path for how, when and why to produce content that will help you achieve your marketing objectives in this information crazed world we find ourselves living.

And since this is a book and podcast about content I thought I would share a list of other content about the book:

You can listen to the show by subscribing the feed in iTunes or a variety of other free services such as Google Listen (Use this RSS feed) or you can buy the Duct Tape Marketing iPhone app. (iTunes link – Cost is $2.99) or Android app and listen to the show as well as about ten past shows on your phone.


Podcast
How to Use BuzzSumo to Smooth the Content Ride
Content and SEO go hand-in-hand. You really can’t have one without the other if you want to be successful. One of the tools I use to improve my results is BuzzSumo to ensure I’m on the right track when it comes to content strategy in an efforts to improve my search engine results. Now, I’ve […]
Podcast
How to Create Ridiculously Good Content
Marketing Podcast with Ann Handley The simple answer to the promise of contained in today’s title is this – get Ann Handley’s latest book – Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content Handley is my guest for this week’s episode of the Duct Tape Marketing podcast and she knows a thing or […]

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