The Definition of Social Media

The Definition of Social Media

By John Jantsch

What is social media? Well, that’s good question and the complete answer could fill pages without really delivering the clarity that a small business marketer might desire.

So here’s the simple definition for the purpose of this blog.

Social media is the use of technology combined with social interaction to create or co-create value.

In a way the definition doesn’t really matter nearly as much as the application and changing role of marketing in a social media world.

Social media, and by that I’m lumping together blogs, RSS, social search, social networking and bookmarking, presents the marketer with a rich set of new tools to help in the effort to generate new business.

More on that!


Create a Referral Engine That Works Every Day
I’ve written about this topic many times, but it just never get’s old! (Check out the referral marketing archive on Duct Tape Marketing) The fact is, although I’ve been writing about the idea of referral generation for years, it always remains relevant, no matter what marketing trends and technologies come and go. Getting referrals can […]
How Top Apps Are Leveraging Referral Marketing to Boost Downloads
Customer trust is a commodity that’s remarkably in short supply. Lack of trust is one of the reasons why businesses fail to persuade customers to buy a product or service though they may have handsome rewards or gift coupons on offer. On the contrary, a good word about your brand or product from a trusted […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x