The Definition of Social Media

The Definition of Social Media

By John Jantsch

What is social media? Well, that’s good question and the complete answer could fill pages without really delivering the clarity that a small business marketer might desire.

So here’s the simple definition for the purpose of this blog.

Social media is the use of technology combined with social interaction to create or co-create value.

In a way the definition doesn’t really matter nearly as much as the application and changing role of marketing in a social media world.

Social media, and by that I’m lumping together blogs, RSS, social search, social networking and bookmarking, presents the marketer with a rich set of new tools to help in the effort to generate new business.

More on that!


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