The Fine future of media and advertising

The Fine future of media and advertising

By John Jantsch

Jon FineI spent some time chatting with Jon Fine, Media columnist for Business Week, for the current episode of the Duct Tape Marketing podcast.

If you are not familiar with Jon’s column you should really check it out, Jon is one of the funniest business writers you will encounter – I mean funny as in humor. I look forward to his column each week.

We discussed the future of media – is it all going online? We discussed some of the big scary changes in the world of advertising.

And, I asked him where he would put his advertising dollar right now if it were up to him. Great insights from great writer. Check out Jon’s blog here. (All the real journalists are doing it!)

Sort of relevant side note: I connected with Jon on Facebook – he’s really into it at the moment and might not have agreed to be on the show were it not for the fact that I contacted him through Facebook. For the moment, the ability to make some new contacts seems to be a short term value of the social network.


Brand Ambassadors: Choosing and Maintaining a Relationship with the Right Person
Brand ambassadors are a great way for any company to grow its online and offline business. A brand ambassador is defined as someone who is passionate about a brand or product and shares their love on their own accord. As more business transactions are conducted online, the consumer journey gets further fragmented. Having a strong […]
6 PPC Misconceptions You Need to Know for Success
PPC won’t make you wealthy overnight, spawn record-setting sales or turn your company into the ‘next big thing.’ Like any tool available to marketers, there are some quick wins, but the long-term gains are where you’ll excel. Here are six PPC misconceptions keeping your campaigns from success and what you can do about it. 1. […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.