The Fine future of media and advertising

The Fine future of media and advertising

By John Jantsch

Jon FineI spent some time chatting with Jon Fine, Media columnist for Business Week, for the current episode of the Duct Tape Marketing podcast.

If you are not familiar with Jon’s column you should really check it out, Jon is one of the funniest business writers you will encounter – I mean funny as in humor. I look forward to his column each week.

We discussed the future of media – is it all going online? We discussed some of the big scary changes in the world of advertising.

And, I asked him where he would put his advertising dollar right now if it were up to him. Great insights from great writer. Check out Jon’s blog here. (All the real journalists are doing it!)

Sort of relevant side note: I connected with Jon on Facebook – he’s really into it at the moment and might not have agreed to be on the show were it not for the fact that I contacted him through Facebook. For the moment, the ability to make some new contacts seems to be a short term value of the social network.


How to Make Digital Advertising Mobile Friendly
t has recently been reported that three-quarters of the people who live in the United States hold phones in their pockets. It’s almost obvious that marketers from all over the place now commit more time, money, and effort in their mobile advertising campaigns rather than sticking to the basic digital ones. In fact, Wall Street […]
How to Write a Small Advertisement
Small ads can be good opportunities for a business if they’re done right. When you first sit down to create your ad – before you do anything else – ask yourself: What do you want them to do? This is the ‘why’ of your ad. Why are you running it? What are you hoping people […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.