The Future of SEO

The Future of SEO

By John Jantsch

Marketing podcast with TopRank’s Lee Odden

photo credit: Simon & His Camera via photopin cc

photo credit: Simon & His Camera via photopin cc

Does it makes sense for companies to invest in SEO as an independent activity? Can you influence search without content and social?

Those are some of the questions I asked Lee Odden, author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing and founder of TopRank Online Marketing for this week’s episode of the Duct Tape Marketing Podcast.

I think it’s easy to say SEO is dead. Certainly it’s not practiced the way it once was but does it still have a place as a stand alone marketing practice.

The practical matter is that when you’re in a competitive environment it’s not enough to put up good content. There’s still a need for content and digital assets to align with keywords and that takes intention. Social media participation and authority are increasingly important so as Odden shares in this interview – “you’ve got to be doing it all.”

Content marketing is perhaps the future of SEO right now, but it’s not just content – it’s content marketing. The implication being that the content has a purpose and a specific intent.

Odden’s recent blog post titled – The Truth About Content Marketing and SEO makes this distinction very clear.


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