The Perceived Value of Free

The Perceived Value of Free

By John Jantsch

I’ve been wrestling with free vs. paid a lot these days. While I know free draws lots of attention and offers lots of opportunity for the kind of trust building that can turn into a paid relationship, it’s also suggest, to some, a lack of value and certainly a lack of a commitment on the part of the person accepting the free offers.

Let me ask you the simple question below as a starting point for this notion.


Image AGoK via Flickr CC


The Mildly Inauthentic Nature of Social Media
I wrote a bit of an off the cuff post on Facebook yesterday that drew far more interaction and conversation than I expected. I think in part because it came dangerously close to defining an uneasy feeling that many people have about sharing in networks like Facebook. They can’t quite put their finger on it, […]
Do You Ever Feel Stuck In Your Business?
I’ve owned my own business for 28 years now and I can tell you that I’ve never quite figured out the delicate balance between me telling want my business what it wants to be and my business telling me what it wants to be, but I have come to recognize that struggle. Last week I […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x