The Power of Positive Expectancy

The Power of Positive Expectancy

By John Jantsch

I don’t often write posts like this but, hey, today this is how I feel.

There is a marketing strategy lurking out there that I can’t begin to explain, though I know it works. It’s something I’ve heard called the power of positive expectancy. Now don’t go and get all new age phobic on me, just stop and think about it.

How often have you expected that something would work and it did? Now, flip that around, how often did you just absolutely known that something was going to fail – and guess what – it did?

I wish I could go beyond this notion of positive thinking and explain in quantum physics terminology that actual workings of this but, I’m a results person. If it gets results, I don’t always need to know why.

Here’s how to apply this.

  • If you expect your clients to be thrilled with your services – they will
  • If you flat out expect your clients to refer business your way – they will
  • If you know a direct marketing piece will make the phone ring – it will

Okay, I’m not saying that don’t need a good list, killer copy and effective design but, you’ve got to believe your marketing will payoff or you won’t bring to it the proper energy and enthusiasm required to work through the trial and error phase.

Have you ever tried to sell something that you didn’t really believe in? On the other hand, have you ever found yourself so excited about a product or service that people bought from you because they almost had to?

This notion of expecting and receiving success is widely accepted in self-help, philosophical and spiritual circles. Business owners sometimes feel the need for cold hard facts and statistics – logical explanations. But think about this for a minute. When was the last time you made a purchase for purely logical reasons. Almost every buying decision ever made was based on emotion and rationalized with logic.

So, what better way to bring emotion into your marketing than to expect marketing miracles everyday.


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