[tsg] 3 – What's the most important indicator of a successful business?

[tsg] 3 – What's the most important indicator of a successful business?

By John Jantsch


Tom Ehrenfeld’s answer

John Jantsch – That’s such a tough one for me because I’m not
a number guy. Sell enough each day and the rest takes care of itself. I
know that’s crazy but I also know from working with small business
owners that the real indicator that matters most is usually buried
deeply in the culture of the business. The money numbers make more
sense and provide tangible evidence, but I think the magic is in tracking
intangibles, like customer referrals generated, innovation from within,
compliments.


Create a Referral Engine That Works Every Day
I’ve written about this topic many times, but it just never get’s old! (Check out the referral marketing archive on Duct Tape Marketing) The fact is, although I’ve been writing about the idea of referral generation for years, it always remains relevant, no matter what marketing trends and technologies come and go. Getting referrals can […]
How Top Apps Are Leveraging Referral Marketing to Boost Downloads
Customer trust is a commodity that’s remarkably in short supply. Lack of trust is one of the reasons why businesses fail to persuade customers to buy a product or service though they may have handsome rewards or gift coupons on offer. On the contrary, a good word about your brand or product from a trusted […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x