Using Posterous to Dispatch Content

Using Posterous to Dispatch Content

By John Jantsch

posterousBy now you’ve likely heard of the online content publishing tool posterous. If not, it’s billed as the dead simple place to post anything – just email us.

Anyone can set up a posterous site and add just about any form of content by simply sending an email to your account. If you want to create a blog, you can get started in about 2 minutes. Families and groups can create a site and start adding all manner of information and pictures without any technical know how at all. You can make your posterous site private if you like, get fancy with professional looking themes and create custom domains. The tool can easily act, as it does for growing numbers, (Here’s Steve Rubel’s Stream built entirely on posterous) as an online business hub.

The feature that I don’t think gets enough attention though is the tool’s ability to easily auto post content of all sorts to many of the social networking platforms you may use as part of your online presence. Note: I’m not suggesting you spray every bit of content automatically to every piece of online real estate. I am suggesting you look at posterous as your dispatch center for placing content from one source.

Here’s how you can do this.

Posterous allows you to tell it where you want your content posted when you send your email. If you’ve enabled your social media sites such as Flickr, Facebook and Twitter (there are more than 30), you can publish to posterous and tell it to send the video to Facebook as well. Or you can add a picture and have it automatically added to Flickr and Facebook.

autopost

To publish content to posterous you send an email to [email protected] To add services you just add to the email as such – [email protected] Or you can simply send it to one service by sending the content to [email protected]

Of course there’s a posterous iPhone app that posts picture and videos directly from the camera as well – PicPosterous

For many people, particularly those that rely on email as their primary communication and storage tool, this is a great way to create and curate content.


Posterous Group Tool Makes Small Business Sense
Posterous, the email based blogging tool, has quietly (or not so) built a very large user base. The tool’s popularity I believe is in large part due to how simple it makes it to engage in the act of blogging. Users post content by sending an email . While it is indeed a simple tool […]
Small Businesses Will Simply Become More Naturally Social
This past year brands large and small rushed head on into social media marketing. They had to learn about all things Twitter, hire social media consultants and create special social media metrics and budgets. Now that hype surrounding the next new thing has settled a bit, businesses are coming around to the understanding that social […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x