Want to Get More Referrals?

Want to Get More Referrals?

By John Jantsch

The Referral Engine BookI’ve written about the topic of referrals a bunch this year, but you get that, right – I mean, I wrote an entire book on the subject called The Referral Engine. (Hint: It fits in most small business owners stockings!)

I’ve also posted some ideas on the subject over at American Express OPENForum and thought I would share the entire series with you here?

Want to learn more about building a referral engine? Read these articles:


5 Tips to Get More Accurate Data and Improve Your Lead Generation
If you can measure it, you can improve it – Peter Drucker Tracking your lead generation campaigns allows you to get more info about the effectiveness of your campaigns. When you know which campaign performs well, you can improve your lead generation tactics and get more qualified leads. In this post, I will show you […]
5 Steps To the Perfect Client
One of the foundational elements of any marketing strategy is a narrowly defined target client. For the small business I take that a step deeper to something I call the ideal, or for the sake of this post, perfect client. That one perfect kind of client is what all business should understand and I think […]

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