Want to Get More Referrals?

Want to Get More Referrals?

By John Jantsch

The Referral Engine BookI’ve written about the topic of referrals a bunch this year, but you get that, right – I mean, I wrote an entire book on the subject called The Referral Engine. (Hint: It fits in most small business owners stockings!)

I’ve also posted some ideas on the subject over at American Express OPENForum and thought I would share the entire series with you here?

Want to learn more about building a referral engine? Read these articles:


5 Steps To the Perfect Client
One of the foundational elements of any marketing strategy is a narrowly defined target client. For the small business I take that a step deeper to something I call the ideal, or for the sake of this post, perfect client. That one perfect kind of client is what all business should understand and I think […]
Mining Twitter with Google Turns Up Some Interesting Stuff
As a marketing tool the Twitterverse gets so much more useful when you can filter out all the noise and drill down to people and communities that might very much want to know what you’ve got to offer. A bit of bloom has gone off the Twitter hype, but make no mistake, there’s still plenty […]

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