Google Analytics, is a great, free tool to help you better understand where you traffic is coming from, what keywords are generating traffic and even how your landing pages are converting. (I’ll be doing a podcast on this soon!)

Google recently revamped the tool and now it’s even better.

Here are some of the improvements:
* Email and export reports: Schedule or send ad-hoc personalized report emails and export reports in PDF format.
* Custom Dashboard: No more digging through reports. Put all the information you need on a custom dashboard that you can email to others.
* Trend and Over-time Graph: Compare time periods and select date ranges without losing sight of long term trends.
* Contextual help tips: Context sensitive Help and Conversion University tips are available from every report.

Some great resources:
Google Analytics Blog – Official Google blog from the Analytics team
Conversion University – Articles on traffic and conversion
Free 7 day Google Analytics mini-course

And, on a related note – Google purchased Feedburner (the leading blog and podcast RSS metrics provider) and will certainly be looking to create a one source for web metrics tool that includes RSS feeds. Should be interesting. What a success story for the folks at Feedburner too.

So, how are you tracking your leads and conversions? Are you?