What Does Open Leadership Look Like?

What Does Open Leadership Look Like?

By John Jantsch

Marketing podcast with Charlene Li (Click to play or right click and “Save As” to download – Subscribe now via iTunes

Charlene LiMy guest for this week’s episode of the Duct Tape Marketing Podcast is former Forrester analyst, founder of the Altimeter Group and author of the New York Times bestseller Open Leadership – Charlene Li.

In a way, social technology has opened and changed just about everything, including leadership styles. Li argues that leaders must adopt to the fact that our personal lives have become much more open and this is creeping over into the business world. Being open in an effective way takes more structure than being closed.

Social technology amplifies both the good and bad traits of leadership and gives leaders a great set of tools to extend their leadership impact. In fact, leaders that are not using the same tools as those they lead run the risk of losing the important quality of authenticity. Leaders can’t make social technology something that resides in marketing.

This is causing a shift in organizational structure and hiring for a mindset of collaboration and curiosity. Firms must be comfortable with trial and error and allowing leaders to fail in a much deeper level of sharing. Firms that try to sit social technology out will eventually fail.

Business leaders have never really had control and social leadership acknowledges this fact and relinquishes the allusion of control.

If a firm decides to adopt open leadership they must develop what that means, what parameters, consequences, and processes need to be in place to avoid the chaos.

In this Podcast:

  • Open Leadership in Business
  • Traits of Good Leadership in the age of Social Technology
  • Hiring for an Open Environment
  • Rewarding Risk/Failure in Business
  • Releasing Control in Small Business
  • Implementing Open Leadership
  • The New Customer Lifetime Value
  • Examples of Successful Open Leadership

Podcast
Enhance Your Life With a Side Hustle
Marketing Podcast with Chris Guillebeau Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Chris Guillebeau. He is an author, blogger, and speaker and is known for books such as The Art of Non-Conformity and The $100 Startup. He is also the founder of the annual World Domination Summit. He and I discuss […]
Podcast
Tackling the Sales Aspect of Being an Entrepreneur
Marketing Podcast with Jim Brown Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Jim Brown, founder and host of SalesTuners. He and I discuss sales training and techniques. Brown has spent the last 10 years helping lead two companies from $1M to more than $10M and one from […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.