Would Anyone Care If Your Business Disappeared?

Would Anyone Care If Your Business Disappeared?

By John Jantsch

Marketing podcast with John Mackey

The title of this blog post is the gut wrenching, eye-opening question that every business must consider if they are to make a difference.

empty seats

photo credit: phill.d via photopin cc

I’ve found over the years that most business owners are motivated by the fact that they can make a difference with their business. It may not always start that way, but over time, and through conscious consideration, a higher purpose often evolves.

But how do you bring that higher purpose to the entire organization? How do you make it the focus of why you do what you do?

My guest for this week’s episode of the Duct Tape Marketing Podcast is John Mackey, founder and CEO of Whole Foods Market and author of Conscious Capitalism: Liberating the Heroic Spirit of Business

In our interview Mackey shares his most important idea about purpose. “First off, business is not zero sum game – it creates values when everyone wins – all stakeholders – customers, employees, suppliers, investors,  and the community at large.”

So, how do you find purpose in your business?

Do a purpose search.

Bring some small group of all of your stakeholders together and let them tell you – Why the world needs your business or the difference you are currently making. This could be an incredibly powerful set of meetings and it just might inspire a totally new and motivating direction for your entire organization.

In his book Mackey’s cites dozens of examples of companies that are doing well by doing good and outlines a plan for finding purpose, developing conscious leadership, creating systems intelligence and building community based on mutual benefit.

Purpose is, in my opinion, the most potent value proposition you can create. It’s how you make a difference and differentiate in the same breath.


Podcast
The true power of referral marketing and how you can use it today to grow your small business fast
iTunes | Android | RSSReferral marketing, also known as word-of-mouth marketing, is one of the oldest (and still most effective!) marketing strategies out there. It’s basically about people buying your products and services because somebody they trust recommends it to them. Word-of-mouth is a subtle process that is present everywhere in our daily lives. […]
Podcast
Why You Should Put Profit First
iTunes | Android | RSSMarketing Podcast with Mike Michalowicz Profit? What the heck is that? I’m just working for a salary. Unfortunately, that’s the problem with many businesses. When profit isn’t the goal there generally isn’t any profit and like so many things all that comes in used up. My guest for this week’s […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.