John Jantsch Speaking and Workshops

John Jantsch is known as the World's Most Practical Small Business Marketing Expert

“John Jantsch is the Peter Drucker of small business marketing tactics.” -Seth Godin, author of Linchpin

Speaking Topics Overview (4 min)

We recommend John to any organization . . .

“Two core questions propelled our enterprise to invest in a marketing summit for our operating companies: “How can we help our sales-oriented executives think like marketing strategists? And how can we encourage these executives and their marketing heads to identify a few key marketing experiments to test in the coming year?”

As a business owner with deep experience in both sales and marketing, John connected with our teams. He understood the complexities our leaders face. And he articulated why yesterday’s approaches to sales and marketing aren’t the panacea for tomorrow’s growth.

We recommend John to any organization seeking to blend forward-leaning strategies with real-world results.”

Keith Jennings
Jackson Healthcare

TEDxKC – Rethinking Commitment (5 min)

Reliable, entertaining, and engaging . . . 

“If you’re looking for a speaker who is reliable, entertaining, and engaging, look no further than John Jantsch. We’ve been fortunate to have him speak to our community in a major keynote role twice, and each time the response has been fantastic. For best results, ask him to bring his guitar!”

Chris Guillebeau
Founder, World Domination Summit

Huffington Post calls John Jantsch one of the top 100 “Must Follow” on Twitter and Forbes named Duct Tape Marketing one of the 100 Best Websites for Entrepreneurs.

John Jantsch and Duct Tape Marketing message are featured on:

where to find duct tape marketing

John Jantsch speaking at WDS conference in Portland.

John Jantsch is a marketing consultant, speaker and best selling author Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine.

He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world. He frequently consults with small and mid-sized businesses helping them create marketing plans and organized marketing systems that smooth the way for steady growth. His blog was chosen as a Forbes favorite for marketing and small business and his podcast, a top ten marketing show on iTunes, was called a “must listen” by Fast Company magazine.

People feel motivated to change after listening to John speak

“I’ve seen John speak multiple times, as well as inviting him to speak at our big event, Content Marketing World.  John brings a unique perspective around content, sales and real action.  People feel motivated to change after listening to John speak. As an event producer, I love having John speak because I never have to worry about anything.  John knows his stuff, and the audience always goes away happy.”

Joe Pulizzi – Content Marketing Institute

We ask him back year after year

“John always brings super actionable ideas to our events every time he speaks, and that’s why we ask him back year after year.” Michael Stelzner, CEO of Social Media Examiner

“John offers practical processes and gives you the action steps to take to quickly implement his referral techniques for rapid results.” Robin Robins, Technology Bootcamp

A partial list of satisfied groups that have heard John Speak:

Small Business Administration, American Marketing Association, OPEN from American Express, U.S. Chamber of Commerce, Microsoft, International Association of Business Communicators, American Institute of Architects, American Academy of Family Physicians, Painting and Decorating Contractors of America, Associated Builders and Contractors, National Association of the Remodeling Industry, eBay, Public Relations Society of America, Sage Software, SCORE Leadership, Exact Target, Venda Mas

John’s Most Popular Topics Include:

Creating the Perfect Customer Journey

How to blend Marketing, Sales and Service efforts to create a useful customer experience. Today’s buyer has many ways to find the products and services they acquire.  Growing a business today isn’t as much about creating demand as it is about leading a journey. Participants will learn

  • The 7 behaviors every customer wants to experience
  • How to map the perfect customer journey
  • How to get marketing, sales and service to work together
  • How to measure and track the customer journey

How to Build a Turn-key Marketing System

In this session, best selling author John Jantsch will reveal the 7 steps to small business marketing success as a framework for building a marketing system and marketing action plan. This universal step-by-step approach can be applied to any size business, start-up or move-up, in any industry. Participants will learn how to:

  • Mold strategy before tactics
  • Build a Marketing Hourglass
  • Develop a content strategy
  • Integrate a total web presence
  • Install the lead generation trio
  • Create a selling system
  • Build a marketing action plan

How to Create a Total Online Presence

Your online presence doesn’t end with your website – In this session, best-selling author, John Jantsch will show you how to integrate online advertising, local SEO, social media, reputation management and email marketing into your overall marketing plans. Participants will learn:
  • How to effectively use a website and blog
  • How to integrate social media marketing
  • How to be found by the search engines
  • How to manage your online reputation
  • How to create content that gets shared
  • How to automate marketing with email
  • How to use analytics to increase conversion

How to Create a Total Content System

Content marketing is all the rage today, but just how do you get it all done? In this session, best-selling author, John Jantsch will reveal how to conquer the content beast and use every word you create as a way to guide prospects down the path to becoming customers and raving fans. Participants will learn:
  • How to find great content ideas
  • How to optimize content for search
  • How to create content people love to share
  • How to drive traffic with content
  • How to drive leads with content
  • How to drive sales with content

How to Build a Referral Engine

Referrals are the lifeblood of most practices, and often the driver of the most profitable business and yet few firms focus the appropriate attention on systematic referral generation. In this session, best-selling author John Jantsch will teach participants the key elements required to build your very own referral engine. Participants will learn how to:

  • Create a more referable experience
  • Adopt a referral mindset
  • Target the hottest referral suspects
  • Educate and trigger referral sources
  • Build creative referral campaigns
  • Construct a referral network platform

How to Create the Marketing Strategy That Is Perfect For Your Business

In this session, best-selling author John Jantsch walks participants through the process of developing or discovering a marketing strategy to act as a foundation for all marketing related activities, decisions, and campaigns. The session includes insights for both start-ups and ongoing enterprises. Participants will learn how to:

  • Connect purpose and passion with strategy
  • Define an ideal target client
  • Create a compelling value proposition
  • Choose a defining brand personality
  • Mold a core message of differentiation
  • Build a Marketing Hourglass
  • Use a Strategy Matrix to guide decision-making

Duct Tape Selling – How Today’s Sales Professionals Can Think Like Marketers and Sell Like Superstars

The art of selling has changed dramatically. Sales professionals can no longer wait around and hope that the marketing department turns up enough leads to work. Today’s sales superstars understand that they need to think and act like marketers so they can attract ideal clients, differentiate their approach, build authority and expertise and provide insight over information. In this session John will show sales teams and sales managers how to:

  • Learn exactly what a prospect is missing
  • Communicate your core value proposition
  • Build a reputation for providing insight
  • Create an inbound attraction platform
  • Use social media to build authority
  • Create a sales process that makes you stand out from the crowd

The Art of Inbound Selling

Teaching sales professionals to tap the rich vein of new marketing and sales tools and tactics. Selling today has changed dramatically because buying today has changed dramatically. Anyone who sells for a living must adopt a new toolset and mindset to thrive. In this session participants will learn:

  • How to tap the power of social selling
  • How to find leads before your competitors
  • How to mine social networks for leads
  • How to build expertise and authority
  • How to add substantial value to every engagement

Getting Sales and Marketing on the Same Page 

How to combine inbound marketing and inbound selling to deliver a world class customer journey and experience. The culture of division between sales and marketing doesn’t serve anyone – not the least of which is the customer. Getting sales and marketing working hand in hand is the key to delivering a remarkable customer experience. In this session participants will learn:

  • How to use content in sales and marketing
  • How to personalize the social media experience
  • How to create the perfect customer journey
  • How to work to build relationships instead of departments
  • How to build functional teams to better serve clients 

Classy, intelligent, well prepared

“You should bring John in to speak when your goal is to inspire attendees with classy, intelligent, well-prepared information that helps them drive to exceed their goals. John speaks from the heart and backs it up with fantastic real world examples.” 

Laura “@Pistachio” Fitton – Hubspot

Highly practical action steps

“John Jantsch has a real knack for boiling marketing for the small business down to simple but highly practical action steps. His presentations are inspirational, motivational and always full of real-world information.”

Ken Yancey, CEO SCORE

Speaking Fee:

  • $12,500 + travel expenses for keynotes and up to 90-minute presentations.
  • $15,000 + travel expenses for up to 1/2-day workshops.
  • Call to discuss full and multiple day fees.


John Jantsch – Duct Tape Marketing
1712 Main St, Ste 342
Kansas City, MO 64108 Call
Toll-Free: 866-DUC-TAPE (382-8273)
Contact Form

Press Photos

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What Others Are Saying About Duct Tape Marketing Speaking Appearances

John Jantsch Keynote Addresses

“John is the consummate professional. It is so rewarding and refreshing to work with somebody who is kind and cares about making our event the best it can be. The audience feedback has been superb and we will definitely invite John back!”

Mark Schaefer, Founder of Social Slam National Conference

“John Jantsch was a fantastic keynote speaker for our eMarketing For Entrepreneurs Conference. Working with John was a pleasure, as he not only served as keynote speaker, but also as a breakout session facilitator. His vast knowledge and experience in the area of marketing — and specifically eMarketing — showed throughout the day. There is no doubt that John contributed to the conferences incredible approval rating, with 97% of polled participants stating they would recommend the conference to others.” -Brad Kleimann, Corporate College Cleveland, OH

“John Jantsch is one of the best resources available today for small business owners looking for real-world marketing ideas that actually work. Duct Tape Marketing proves that there are REAL business benefits to a disciplined approach to marketing!” -Anne Plese, Marketing Alliance Manager, Sage Software

“Your presentation at our annual conference was informative, right on point and clearly targeted to our audience of independent information professionals. You provided practical insight on the topic of small business marketing that should be shared with all small business owners. You presented in a manner that was thoroughly captivating with just the right balance of humor. Our members left wanting more and anxious to put into practice the tips you provided. Thanks for the inspiration! “ -Jodi Gregory – President Association of Independent Information Professionals

“I thought I’d let you know that we thought the PRSA workshop yesterday was fantastic. We got a lot of great ideas from it. We have already set up our own blogs to practice our blogging skills.”
-Plattform Advertising