Your Business Will Take Off – I Guarantee it

Your Business Will Take Off – I Guarantee it

By John Jantsch

One of the quickest ways to grab the attention of a prospect
is to offer a strong guarantee. It doesn’t matter if you sell
hard goods or offer highly technical services, you can benefit
from this tactic.

See, most of the time the buyer believes that they shoulder all
the risk in doing business with your firm. They want to believe
you will do as promised. They want to believe they will get the
benefits outlined in your brochure.

The problem is they just aren’t sure. They aren’t sure they trust
you and they aren’t sure they really trust themselves to make
the right decision.

If they aren’t sure…they won’t buy.

Some business owners cringe at the thought of offering a strong
guarantee.

Relax. You probably already offer a guarantee of sorts you just
don’t use it to your advantage. If someone complains, you solve
the problem, right?

OK so why offer a guarantee?

Your competition probably isn’t offering one.
The quality of your firm’s work will increase.
You’ll create referrals

How do you create a powerful guarantee?

Guarantee results
Don’t create a wishy washy guarantee
Let the world know about your offer

Here’s a source for a very good (and free) report that outlines
the various uses of this tactic. It was written by a very good
marketer named Kevin Donlin. Get your copy


10 Offline Marketing Tips to Boost Your Online Brand
Just because the world wide web has become a place where brands get a chance at massive growth doesn’t mean offline strategies no longer work. In fact, learning how to effectively market your business to regular passersby or people not hooked to their mobile devices helps you maximize your efforts. There are still customers who […]
5 Tips to Get More Accurate Data and Improve Your Lead Generation
If you can measure it, you can improve it – Peter Drucker Tracking your lead generation campaigns allows you to get more info about the effectiveness of your campaigns. When you know which campaign performs well, you can improve your lead generation tactics and get more qualified leads. In this post, I will show you […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x