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The creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network, he has been called the World’s Most Practical Small Business Expert
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John Jantsch talks rethinking commitment at TEDxKC

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The 5 Top Customer Metrics You Need To Track

The 5 Top Customer Metrics You Need To Track

Metrics are the lifeblood of almost every successful business. Understanding who your customers are, what they need and how you can serve them is the key not just to growing a business, but keeping the clients you have happy. Fortunately, the Internet makes collecting metrics…

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There’s No Reason To Overpay Your Taxes

There's No Reason to Overpay Your Taxes

Marketing Podcast with John Pollack One of the biggest expenses in any small business is taxes. Now, some would say small business owners pay an unfair share of the tax burden, particularly in light of the fact that every politician seems to be for the…

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10 Ways To Tell If Your Content Marketing Efforts Are Paying Off

10 Ways to Tell if Your Content Marketing Efforts are Paying Off

Content marketing is all the rage these days, and regardless of what industry you’re in or what audience you’re targeting, it’s becoming increasingly hard to be competitive without participating in what’s become a virtual content arms race. Once upon a time it was enough just…

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