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How Your Unique Worldview Affects the Content You Create

It’s guest post day here at Duct Tape Marketing and today’s guest post is from Justin P Lambert – Enjoy!

photo credit: ZeroOne on Flickr

photo credit: ZeroOne on Flickr

If you’re making an effort to create and distribute content these days, you know that standing out from the crowd is difficult.  There’s so much “me too” out there, and precious little that demands to be seen.

But success requires differentiation.  If you don’t stand out somehow, you may as well not try.

Fortunately, everyone has a tool at their disposal that can help them to stand out no matter how saturated their niche, no matter how talented their competition.  Even you have this tool sitting right there waiting to be used.

Your unique worldview – the way you see the world and your own place in it.

Your worldview involves aspects of your personality as well as your emotional connection to your environment and the people who inhabit it.

It’s formed – at least in part – by a combination of things like your upbringing and your background, but unlike so many factors that are out of your control, your worldview is one thing you have a lot of conscious control over.

As noted in one of the Core Tenets of The Worldview Exploration Project created by the Institute for Noetic Sciences,

“Worldviews not only impact how we understand and make sense of the world around us but also influence how we express ourselves in the world. The constellation of personal values, beliefs, assumptions, attitudes, and ideas that make up our worldview have an affect on our goals and desires, relationships and behaviors. The more aware we become of our worldview and the worldviews of others, the more effectively we can navigate through life.”

For example, based on your background and upbringing, you may tend to be an optimist, or a pessimist. You may lean toward being altruistic and helpful, or selfish. You may be able to readily commit yourself to a cause or a project, or you may be easily bored and restless.

Your level of self-esteem, your personal inhibitions, and even your secret prejudices, all play a role in shaping your worldview, and all can be traced back to some aspect of your background or upbringing.

But in all these cases, unlike cultural or economic forces that changed who you were as your brain was developing, these aspects of your personality are yours to play with.

Despite your natural inclination, you can choose to be more positive, more generous, more goal-oriented. Regardless of what your parents did or didn’t do, you can choose to value yourself, to make smart choices, and to favor equality.

Your worldview is yours to create, not simply a product of your past that you have no control over.

And that makes it a powerful tool indeed!

How does this affect your content marketing?

There are a million different variations on this theme: what you’ve come from has combined to color your perspective on the world in a way that’s unique to you. And that perspective, in turn, colors everything you think, do, say… or create.

As in, content.

So, the point here is not just to try to change who you are or how you view the world. It’s not about trying to put that integral part of you into the background while you’re creating content so you can write or record something that you think is “more appropriate” or “politically correct”.

On the contrary!

This is about being aware of how your worldview is going to affect what you create, and using that knowledge to your advantage! Because your unique worldview is the basis of one of the most important ingredients you can add to a successful marketing strategy: your unique voice.

And more than many other tools at your disposal, your unique voice is crucial to creating engaging content that truly speaks to your target audience.

Profile-7Justin P Lambert is a content marketing specialist, owner of Words That Begin With You, author of The Content Marketing Hurricane (available for free July 7-11, 2014), and Chief Meteorologist at the CMH Stormwatchers Community.

 

Marketing Techniques Every Small Business Should Use

It’s guest post day here at Duct Tape Marketing and today’s guest post is from Kristin Hovde – Enjoy!

Small-Business-Marketing

photo credit: iStock

Having the best, most innovative product on the market is not enough to drive traffic to your office or store. It takes a carefully-planned strategy to effectively promote your products or services.

Marketing is a critical component for any business, but can be done effectively without having to shell out thousands of dollars. Small business owners may feel intimidated competing with their larger, more established competitors, but these ideas will help increase brand awareness, drive more traffic to your website, and gain new customers.

1. Have a Measurable Goal

Before beginning any marketing campaign, having a realistic goal to aim for is a critical piece to the marketing puzzle. There are several steps to creating a goal to successfully launch your campaign, but for an easy way to remember it, think S.M.A.R.T:

  • Specific: Know Who, what, where, when, which, and why.
  • Measurable: Determine how you are going to measure your progress.
  • Attainable: Create a goal that can be achieved.
  • Realistic: Aiming high can give you the motivation you need to reach your goals, but it can also make it much more difficult to reach. Shoot for a goal that can realistically be accomplished.
  • Timely: Know what time frame you would like to accomplish the goal by.

2. Know Your Target Market

If you target everyone, you will be wasting valuable time, energy, and money on promoting your business to an audience that may not be in the market for what your company has to offer. Do your research to determine what age, gender, location, and any other criteria needed to discover what demographic you need to sell your products to.

3. Get Involved in Networking Events

Networking events such as trade shows are excellent ways to get the word out about your business. It will allow you to get out of your office and meet other professionals in your industry. Instead of going to these events with the sole intention of selling your products, try to connect with these people on a personal level. The friends you make could refer customers your way down the road.

4. Grow Your Social Media Presence

Social media is everywhere we turn; from checking Facebook newsfeeds to tweeting about our day entirely from a smart phone. Billions of people are using social media, so having your business be a part of that world will help to reach out to a larger audience. Set up company accounts on Twitter and Facebook, a company page on LinkedIn, and a YouTube channel for downloading videos on useful tips that could help your customers.

5. Join Volunteering Groups or Start Your Own

Is there an event coming up that supports a cause? Help support it by having your employees and yourself volunteer or by donating money or items to the cause. If there is a cause that is close to your heart, consider starting your own volunteer group. Not only will volunteering or donating put your company’s name out there in the public eye, but you will also be helping a group of people in need.

6. Show Your Expertise in a Blog

Show readers how knowledgeable you are in your field by writing about it. Write blog posts that include helpful tips on a subject that your readers will find useful. This will show everyone that you are an expert in your industry.

7. Be Consistent in Your Marketing Campaigns

Whatever marketing message you are communicating to potential customers, make sure it is consistent throughout all of your marketing materials. Having the same text, motto, and pictures throughout your different marketing mediums will be much more memorable to potential customers.

8. Keep Your Website Updated

Online shopping has increased in popularity from 10 years ago, so keeping your products updated regularly is important. Not only should new products be added or outdated products be deleted, add fresh content to the products you already have listed on your website. Also, add new images and graphics to build traffic and keep visitors from getting bored. Regularly updating your website will also help your search engine rankings.

9. Write a Press Release

Are you launching a new product? Does your company have big news? Writing a press release about it will get the attention of the media, which will end up getting the word out to your target audience very quickly. As much as this tool can help boost the awareness of your business, don’t write a press release just to write one. Make sure you have something that is news-worthy to write about in order to get readers interested.

10. Measure Your Results

As I mentioned in tip #1, having a goal that is measurable will help you discover the success of your marketing campaign. In order to find out which campaigns have been the most successful, have employees ask customers how they heard about your business, offer coupons with promotional codes, or look into purchasing tracking software that will be able to tell you where your website visitors are coming from. Once you have gathered this information, you’ll be able to find out which tools and campaigns have been the most successful.

With these tips, you will be well on your way to effectively marketing your small business.

161352_100001963608959_2491958_nKristin Hovde is the Marketing Manager for Smash Hit Displays, an online trade show display company. She has written numerous articles related to trade shows, marketing, budgeting, and social media.

 

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