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How to Get Paid for Everything You Do

get paid

photo credit: Historias Visuales via photopin cc

Far too often I see business owners and entrepreneurs just getting started that simply don’t value what they do enough because they don’t have the validation that comes with landing high-paying clients.

In short, in an effort to gain some traction and some exposure, they give everything away freely, or worse, get talked into doing things for people that don’t value what’s being given.

Here’s the deal though – everything you do has some value and you simply must start thinking this way if you even expect to rise above a meager existence. You must start to think about how to exchange value for everything you do.

Now, don’t get me wrong, there are times when you determine to do someone a favor or support a cause or mission with no thought of being paid for your time – that’s not what I’m talking about.

I’m talking about that instance when someone – often able to pay – wants you to provide a service for free or for a discount. Or that event that promises to give you great exposure if you come do your workshop without compensation.

The reality is that when someone gets something for free they value it far less than if they pay or exchange something for it. When you establish value – what you do becomes more valuable.

There can indeed be good reasons for waiving and discounting in exchange for things like exposure, but here’s my suggestion.

When someone makes a request like this think about exchanging value in a set way rather than saying yes and hoping something comes of it.

Here are some examples:

Get paid to speak

When someone asks you to speak to their lunch group, agree to do so willingly if you think it’s a fit, but also communicate that your normal speaking fee is $2,500 and in order to waive that fee you would like the ability to very casually educate the audience on your services.

The key here is to establish value and determine how you intend to collect it. It may be in the form of a list of attendees or ability to showcase your products in the back of the room. No matter what you suggest, make sure you communicate the process.

Get paid to provide a service

Let’s say you have a new service offering and you’re trying to drum up some initial clients. Offer a smoking hot deal in exchange for a full blown case study and testimonial video assuming they loved working with you.

These assets have value and it’s a far more appealing proposition than simply cutting your price. Now a customer gets a great deal and knows why.

Get paid for your product

Let’s say you have a new product and you’re trying to seed the market to get some users and customers talking about your product.

Reach out to handful of like-minded businesses and suggest a barter arrangement. That way you receive value for your product and perhaps initiate a few long term strategic marketing partner relationships.

Get paid to develop a product

This last one is one of my favorites. Let’s say you are developing a product or an online course. Reach out to some early prospects and offer to give them access as you are building the course in exchange for their systematic feedback and review of the course. (Good way to get lots of proofreaders too!)

Again, the key here is to think value first and price second. Sure, they’ll be a day when you can charge a premium for what you do, but in the meantime don’t let people take it.

Why I Think Rainmaker Is the Future of Websites

I’ve been helping business owners and marketers build websites and a more complete online presence for years now.

I pushed clients into blogging as far back as 2004. I urged people to get serious about email lead capture – even as others claimed email was dead. I’ve shown clients the power of landing pages for every possible initiative and I’ve practically been a raving zealot for all things WordPress.

Many of the tools and integrations required technical expertise or at least the patience and curiosity to learn, but they were and are that important.

So, that’s why I’m thoroughly behind the launch today of a new tool called Rainmaker.

Rainmaker is the genius and proven test work of one of the most trusted marketers online today – Brian Clark and the Copyblogger team – and it brings together many of the parts and pieces that I’ve held at the center of the Duct Tape Marketing Point of View.

Rainmaker is so powerful we plan to integrate it as the primary website tool we recommend and use with clients. Copyblogger and Duct Tape Marketing are a bit like the Peanut Butter and Jelly of the small business world in my opinion – they just go better together!

Think of Rainmaker as a completely re-engineered WordPress core that also includes the entire Studio Press theme library built on the Genesis framework, SEO tools, landing page creation tools, forum, a podcast module, A/B split testing, and a membership module all locked down with bullet proof WordPress hosting.

With Rainmaker, you can:

  • Create powerful content-driven websites on your own domains.
  • Build membership sites and online training courses.
  • Sell digital products like software, ebooks, and more.
  • Perform sophisticated online lead generation.
  • Optimize your content for search engines and social networks.
  • Absorb cutting-edge tactics and strategy with included training.
  • Avoid a patchwork of plugins, themes, and complicated code.
  • Forget about upgrades, maintenance, security, and hosting headaches.
  • Take your site and content elsewhere at any time if you so choose.

rainmaker

Oh, and did I mention Rainmaker comes with access to the entire totally awesome Copyblogger Authority training that includes ebooks, tutorials, and live webinars and Q and A sessions.

copyblogger

Rainmaker is jumping in and filling the void for businesses that want and need a high-end, full featured marketing site at a fraction of the cost it would take to build on their own.

In addition, Rainmaker removes the need for set-up, updates, plugins and add-ons that constantly require attention.

Duct Tape Marketing and Copyblogger are forging a significant strategic alliance in an effort to take the Rainmaker toolset and marry it to our practical marketing system. This truly is, in my view, a perfect partnership and I can’t wait to start bringing this piece of the puzzle to the world of small and mid-size business.

You can get a small sample of the power of Rainmaker by taking a look at the first site we built on the platform for our own efforts. Ducttapemarketingconsultant.com is the home of the Duct Tape Marketing Network. This site acts as our marketing and recruiting tool, but, thanks to Rainmaker, it also houses all of the tools, training and resources we make available to members of the network.

member

Members of the Duct Tape Marketing Consultant Network are also currently receiving special training, perks and integration tools as it is our intention to act as a major value added reseller of the Rainmaker Platform.

While Rainmaker is, even in it’s early launch stages, a powerful tool, Copyblogger is far from being done. Future, planned iterations include marketing automation tools, email, learning management tools and affiliate tools.

Rainmaker is sold on a monthly fee basis and during the initial launch customers can lock in a promotional price that won’t increase as new feature sets are added.

I believe this is the future of the web for small and mid-sized business and it’s the direction I’m urging my readers and customers to explore and embrace.

Check out the Rainmaker platform and take it for a test drive starting today! – Introducing: The Rainmaker Platform by Copyblogger Media

As a Rainmaker partner we’ll be offering services to help Rainmaker users get the most out of the platform as an integrated marketing system.

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