What Is Shared Hosting and Is it Reliable for a Business Website?

Screen Shot 2015-05-28 at 5.06.18 PM

photo credit: flickr

Imagine that you are trying to start up a website for your company and you want to consider your options.

Well, you first should perhaps consider what you are going to do for the exact purpose of the website (whether that is marketing, actually selling products, or offering an online service).

Then, you might want to consider some of the design elements of the website and how it might be the best thing for your particular clientele. Yet with all of this to consider, one question still remains. How should I host this website?

You can use shared hosting or dedicated hosting. Dedicated hosting will mean a single server for your website and that server has what you want on it and only what you want on it. Shared hosting means sharing the server space with several (or many, depending on the service) other websites.

Try to think of dedicated hosting as living alone and shared hosting as having unknown roommates with unknown needs and dispositions.

Based on these definitions, shared hosting is almost always cheaper, as there are several users sharing the costs.

Responsibility

 

That being said, shared hosting also shares the responsibilities among those using the server, as well as the consequences. For example, another company could be engaging in spamming practices and could get your IP blacklisted from search engines. This is not good for your business and it would be a large problem to fix.

However, if you don’t have a dedicated IT professional or some other service that manages your computer networks, websites, and systems, then you might want to lean toward shared hosting. Hosting services often put up protections for you and there will often be a weight of responsibility on the shared server should something go wrong. You will also not need all of the technical expertise that is needed with using a dedicated server (although some options might have a dedicated and managed server, for a price of course).

There are great limitations, though, on some of that protection. Shared hosting is often not so easily compatible with some security protocols, and if another website is compromised on your server then all of the websites could become compromised.

If you need data and/or your website to be absolutely safe and that is your highest priority, avoid shared hosting like the plague and do it yourself. If you do it yourself, you can control everything and take the risks you want to, and no more.

Bandwidth

With shared hosting, you are also going to share the bandwidth. Do you only expect your website to get a little bit of traffic? Then shared hosting is fine. Otherwise, your customers may experience lag or other problems should the other websites on the server get a lot of traffic at the same time you are. They won’t blame the shared server like you might, but they might directly blame you for their poor experience.

So, to answer the question about whether shared hosting is reliable and a good idea, you must ask another question. Do I trust the people sharing with me? More specifically, you should be asking the question “Do I trust the people sharing with me enough so that a vital part of my business is in their hands?”

The answer, if you are a large organization that can afford better options, is probably not. Otherwise, it might be great for a simple website with some contact information. As with many things relating to technology, the choice is yours and only you have all the information. Thank you for reading and we hope you make an informed decision on how to move forward with your website.

 

Screen Shot 2015-05-28 at 5.06.11 PMCaroline is a technology enthusiast and blogger who writes for www.securethoughts.com. She enjoys writing about technology and her main area of interest is internet security.

Benefits of Outsourcing Marketing Activities

outsourcing

photo credit: Flickr

In the beginning, startup companies are always trying to fix everything by themselves. Their marketing strategies are usually made by self-thought marketing experts, who also work in some other company sectors. This strategy is time-consuming and company owners will realize sooner or later that marketing is one of the key sectors for securing company’s growth. This turning point can lead to two different scenarios, one is they hire a professional marketing expert and the other is they decide to fully or partially outsource their marketing sector.

Both of these scenarios can lead to success, and the outcome mostly depends on what kind of company we’re talking about. Smaller startup companies that provide quality products or services should stick to what they do best. Additional hiring, and forming a team of marketing experts can drastically lower their budget, and that’s why outsourcing their marketing strategy and letting agency experts deal with all the marketing hardships is definitely a good thing to do. In this article, we’re going to review some of the benefits that outsourcing marketing agencies offer to their clients.

It Costs Less

Outsourcing marketing teams recently became very common among startup companies. This practice is especially good for product based businesses, since forming a marketing team with talents that have the same level of competence as the ones that work for marketing agencies can cost well over six figures per year, which is the price that most of the smaller companies are not able to pay.

Marketing agency costs are much lower, and their rate is usually much smaller than only one executive salary. For this price startup companies get an experienced team of marketing experts, which is definitely a bargain. In addition to this, companies also don’t need to pay for ad and software costs, since these are usually covered by the agency.

It Provides Fresh Insight

A lot of employees are very reluctant when it comes to talking about company’s sales, marketing strategies or anything that has something to do with company’s trends. Who would blame them? In larger corporate enterprises, sharing an opinion that’s different than the one that superior has, can lead into all kinds of troubles. Marketing agency experts don’t have a problem with that, they will always provide an honest and uncensored opinion about company’s business.

It’s Less Time Consuming

To see the full benefit of outsourcing company’s marketing team, people should think about how much time they’ll need to hire and train talents to have the same level of competency as the experts who work for marketing agencies. This can be very time-consuming and it requires a lot of CV reading, tests and interviews for the hiring part and lot of explaining, practicing and research for the training part in which the chosen candidate needs to get familiar with the company’s products and services and what’s even more important with habits and behavior of company’s target audience.

Since marketing agency experts usually have a lot of experience with different fields of marketing, there’s a big possibility that the agency has an expert who already worked in the respective industry, and who already knows a lot about the products on the offer as well as about the target audience that’s interested in buying them.

It Eliminates Turnover

In addition to requiring a long and sometimes expensive training, entry level marketing personnel usually doesn’t get attached to their first position within the company. When they gain more experience in the industry, most of the experts tend to look for another position, often in different companies. It is also important to know that currently, with the rise of digital marketing, there’s a lack of qualified and experienced marketing staff, so marketing sector employees often get a lot of good offers from other enterprises. High employee turnover rates can affect company’s business in a bad way since it requires additional time and funds to hire and train new experts.

GeorgeAnthony - headshotGeorge Anthony is a marketing manager, outdoor and travel enthusiast and a basketball fan. Avid reader of business related material, with a desire to share his knowledge as much as possible. Recent work of Reborn Group inspired him to write this article. You can connect with George here and here

Geo-Targeting Can Skyrocket Your Conversion Rates!

As the internet continues to grow at an exponential rate, the average web user is overloaded with a vast amount of information. Website owners only have a few seconds to convince someone that the content on their website is worthwhile reading before Continue Reading

The One Thing Every Entrepreneur Must Have

Marketing Podcast with Mark Winters Most true entrepreneurs are dreamers, hustlers and some might say visionaries. They see the world differently, constantly look for new ideas and find innovation kind of a hobby. The also drive people that Continue Reading

10 Steps to Building a Repeatable Marketing System

Marketing is a system, plain and simple. Now, some people take that to mean that you simply create a one size fits all, turn-key set of tactics and call it a day. The truth, however, lies not in the repeatable tactics, but in the repeatable Continue Reading

How Wedding Planning Taught Me How to Nurture Social Media Leads

As a marketer, sometimes it 's hard to stop thinking about marketing and remind myself that I am also a customer. I’ll find myself during commercial breaks on TV analyzing the scripts and how I would change the copy. I hear ads on the radio offering Continue Reading

Weekend Favs July Twenty Six

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don't go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a Continue Reading

5 Mobile Web Usability Rules You Can’t Afford To Ignore

If content is king then your website is its kingdom and no matter how great your content is, if your website is not providing the users a smooth user experience, your visitors are going to abandon it for sure! But how can you make sure your Continue Reading