Questions? Feedback? powered by Olark live chat software

Why How the World Sees You Matters

Marketing Podcast with Sally Hogshead

Have you ever taken one of those personality tests? – Tests with names like DISC, Kolbe Index and Myers-Briggs. While interesting, the focus of the results is ultimately based on determining “how you see the world.”

How the World Sees YouMy friend Sally Hogshead has spent the last few years inventing a test that flips this notion around to help participants learn instead “how the world sees you.”

You can dive deeply into this idea in her latest book How the World Sees You – Discover Your Highest Value Through the Science of Fascination.

Want to find out how the world sees you? Readers of this post are invited to take Fascination Advantage Personality Test completely free of charge (normally $39)

Visit How The World Sees You – use the book code – ducttape to get your free assessment.

The building blocks of Hogshead’s approach are what she calls archetypes. These 49 elements make up your core “advantages” and give you insight into the best way for you to operate in the most authentic way.

How The World Sees You also introduces the concept of a personal anthem based on your personality advantage. This 2 or 3 word tagline can become your filter for how you make decisions that are right for you.

Listen to the interview linked above and hear Sally break down my personality type and anthem.

I believe this type of assessment and introspection is invaluable for business owners or anyone that interacts with other human beings. (How’s that for a broad statement!)

I also believe that this is an idea that could prove valuable to bring to your clients. Helping them understand their unique value could prove to be one of the best gifts you can give them.

 

 

5 Simple Acts to Take Right Now

Summer

photo credit: UGArdener via photopin cc

The months of July and August can be slower ones for many small businesses in the U.S. While we’ve got a thing or two to learn from some other cultures about taking a “real” holiday, many business owners and their clients take vacations and spend less time thinking about business during the summer months.

You may still feel just as busy doing busy kind of things, but the key to making this mini breather pay is to look at the summer months as a launching pad for growth and improvement into next year. Many times we keep our head down doing the work and can’t seem to find the right amount of time to dedicate to the needs of the business.

Below are five things that I try to do each summer as a way to make the rest of the year more fruitful.

1) Find some new inspiration It’s pretty easy to get in the habit of reading the same blogs, following the same people, and picking up the same magazines. You may have developed your go to list and that’s great, but in doing so, it’s easy to miss fresh new voices with lots to say unless you get outside of your bubble.

Take one hour and reshuffle your RSS Reader. Think about some new categories of information you should be consuming and search around and find some lists of “who to read” in that category or industry. Clean out those newsletter subscriptions you never seem to read and make room for some new inspiration.

2) Start planning 2015 now Sometimes it feels like it’s hard to plan the week ahead much less dream about the vision for the future. The problem with this trap, however, is that where you want to go in 2015 and beyond should inform how you plan next week and maybe even tomorrow.

Take a day, or half of a day, and think about the big picture for 2015. Don’t wait until December to do it or you’ll find that it’s March before you actually start to think it’s 2015. (And then March Madness starts and you’re really in trouble.) Break the rest of this year into 90-day blocks and map the big projects you need to accomplish to make the big vision for next year happen right now!

3) Deepen a relationship When’s the last time your reached out to someone you hadn’t spoken with for a while just to say “hey let’s get coffee this week.” It’s probably been a while, right? We’re all so darn busy “building relationships” we don’t have the time to do what it actually takes to build relationships.

Whether you’ve slowed down a bit or not during this time of year, it’s a perfect time to identify a handful of relationships you’ve neglected and put some very mindful energy into renewing them. You pick – a couple of key customers, a strategic partner, a college friend, your brother, or maybe, even your spouse!

4) Learn a new skill I like to use the summer months each year to tackle something hard and confusing and valuable as a way to remain relevant and useful to my clients and my business. This year I’m diving deeper into analytics. It’s a bit like math to me, but may be the single most important gap I have in my ability to apply both experience and process to help make sense of marketing for my clients and readers.

I’ve subscribed to relevant blogs, picked up some books and tracked down an online course or two to create my curriculum. Of course, then I’ll immediately apply what I can in the real world.

5) Create a new habit Good habits are awesome because they do two things. If chosen wisely they can bring the benefit of doing something good for you on a consistent basis and they can help push another, not so good, habit out of the way. In fact, it’s been proven that the best way to break a bad habit is to replace it with a better one.

This summer I’m getting back into yoga. I’ve been a long time practicer but somewhere in the stress and chaos created from my last book I lost it. My knees and my blood pressure tell me it’s time to get back to it.

There you have it – an entire plan for how to wisely use your August this year. Of course taking a little time off wouldn’t kill you either!

And finally – this sounds so ridiculous to say, but I’m just going to say it anyway – I’ve started turning my phone off for extended periods and I can’t believe how much less stress I feel. Give it a try!

Weekend Favs July Twenty Six

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don't go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a Continue Reading

30 Tips for Great Digital Marketing

It's guest post day here at Duct Tape Marketing and today’s guest post is from Tara Banda – Enjoy! A man walks into a bar/restaurant/hotel/car repair shop. Chances are, he found it online. That’s because today’s consumers, 80% according to Google, Continue Reading

Social Media Marketing for Lead Generation

It's guest post day here at Duct Tape Marketing and today’s guest post is from Michael Bird– Enjoy! Let's say you've devised the perfect marketing strategy for your small business, a photograph business. It involves placing ads in papers and Continue Reading

Weekend Favs July Nineteen

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don't go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a Continue Reading

SEO Blended Copy: Dos and Don’ts for Boosting Your Website’s Organic Discoverability

It's guest post day here at Duct Tape Marketing and today’s guest post is from Maria Orozova – Enjoy! These days, it’s all about organic: organic produce, organic pressed-juice, holistic baby diapers made from all-organic materials – the list goes Continue Reading

Using Forums to Market New Products and Services to Existing Customers

It's guest post day here at Duct Tape Marketing and today’s guest post is from Patrick Clinger – Enjoy! Businesses of all stripes are always looking for new customers to buy their products or services. However, sometimes businesses ignore the best Continue Reading