Turn marketing from a set of tactics into a reliable growth system you or your team can run every week.
For $1M to $20M business owners who want clearer positioning, consistent execution, and results that improve quarter after quarter.
This is not about campaigns. It’s the installation of a marketing operating system that compounds over time and builds equity for owners of the business.
Prefer to start by learning the approach?
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If Marketing Feels Busy but Directionless, You’re Not Alone
At $1M to $20M, marketing isn't always “broken.” It’s just not operational. And the hidden cost of that dynamic shows up in a few predictable ways.
A business at this stage deserves a growth system you can manage.
The real problem is not effort. It’s that you can’t see and manage the few inputs that drive revenue.
The Duct Tape Marketing Operating System doesn't just level up your marketing, it builds significant equity for owners.
“I had no idea how to make marketing work for my business. Duct Tape Marketing gave me clarity and control for the first time.”
We get it. Most owners are being sold tactics, not a system.
That’s why we built the Duct Tape Marketing system: a practical, repeatable framework that turns marketing from chaos into clarity.
How to get the system in your business - The 3 phase process
BUILD
It starts with Strategy First™.
Before anything is built, we establish direction.
We work with you to clarify:
This becomes the foundation for every decision that follows.
INSTALL
Install the Marketing Operating System
Next, we install the system your marketing will run on.
This includes:
Nothing is added randomly. Each component is designed to work with the others.
OPTIMIZE
Ongoing Fractional CMO Leadership
Once the system is installed, we help you optimize it.
That includes:
Execution can be handled internally or with partners. Leadership remains consistent.
30+ years
Delivering
Strategy First™
Over 500K
Duct Tape
Books Sold
Why Our Strategic Marketing System Delivers Results
Our results come from one simple shift: marketing alignment
Here’s what makes our approach different:
“Our overall marketing improved significantly after implementing Duct Tape Marketing's Strategy First™ model. Every step, from planning to execution, was straightforward and effective.”
Elements of the Duct Tape Marketing Operating System
“Our business skyrocketed almost immediately. We finally had a clear roadmap, and our business is booming.”
Who We Serve
Small Business Owners Looking to Grow or Scale their Business Without the Chaos
You want a reliable marketing approach that you understand, not another pile of disconnected tasks and fancy marketing jargon.
We help you build a strategic marketing system by starting with Strategy First™. The system supports your business, focuses your team, and drives real growth. It is custom built for your business and you own it.
This is for you if. you are . . .
This is not for you if . . .
1000s of Businesses Are Thriving Using Duct Tape Marketing's Strategy First™ approach
Comments from our business clients and certified advisor network.
“Our web traffic has improved significantly since we started using [Duct Tape Marketing] services.... Everything from initial consultation, ongoing consultation, and account management has been easy and straightforward.”
Cory and Janette Eckert
Alpine Ductless
“I truly had NO idea what went into building a brand, a website, and marketing a business. From SEO to targeted ads, social media presence to blog posts, [Duct Tape Marketing] has helped me make a dent in a saturated market.”
Elizabeth Turner
Fox Point Dental
“Our business skyrocketed almost immediately when we engaged Duct Tape Marketing to help with our marketing strategy. We now have a clear picture and roadmap for the future and our business is booming.”
Jake Schloegel
President & CEO Schloegel Design Remodel
About Duct Tape Marketing
Duct Tape Marketing was founded over 30 years ago with a simple mission:
Help small businesses grow through strategic marketing.
True small businesses who've seen success with Strategy First™
Frequently Asked Questions
A marketing strategy refers to a company's overall plan or approach to reach its target audience and achieve its marketing objectives. It involves identifying the target market, analyzing the competition, and determining the most effective marketing mix (i.e., the combination of products, pricing, promotion, and distribution) to reach and engage potential customers.
On the other hand, marketing tactics are the specific actions or efforts a company takes to implement its marketing strategy. These include advertising, social media campaigns, email marketing, events, and public relations efforts. Marketing tactics are typically more specific and focused on executing a particular aspect of the overall marketing strategy.
In summary, marketing strategy is the big-picture plan that guides marketing efforts. In contrast, marketing tactics are the specific actions to implement that plan.
The Duct Tape Marketing System is a repeatable framework and process that allows marketers to create wins more easily for clients by focusing on “Strategy Before Tactics” to create a winning plan and then quickly moving to retainer engagements with a set blueprint to guide the engagement.
The System has been successfully installed in 1000s of businesses worldwide and featured in many prestigious media outlets, including; The New York Times, CNN, The Huffington Post, Bloomberg, Fast Company, Entrepreneur Magazine, Inc. Magazine, and many more.
You can apply The Duct Tape Marketing System to help grow your business in 3 ways:
- Hire our marketing consultant to design a marketing strategy for you using the Duct Tape Marketing System.
- License the Duct Tape Marketing System to use in your agency.
Having a complete Marketing strategy is vital for any small business. A clear strategy enables you to plan how you will reach your target market, which can lead to increased revenue and profit. A proper marketing strategy will increase your scope of potential customers so that you are not just throwing money at different advertising tactics and hoping that something sticks. A marketing strategy for your small business allows you to be surgical and succinct in your approach leading to minimal waste and maximum profit.
Here are some tips on how to find a marketing consultant for your business:
1. Determine your needs and goals: Before beginning your search for a marketing consultant, take some time to figure out what you're looking for and what your goals are for your business. In what areas of your business do you need help? A clear vision of your goals will make the search process more focused and efficient.
2. Research online to see which consulting companies are the most reputable in your industry. Then contact them to see if they offer marketing consulting services.
3. You can also hire marketing consultants who work independently from larger companies and offer their services to businesses for a fraction of the price. Make sure to schedule an introductory meeting to learn more about their background and experience before hiring them.
4. When interviewing potential marketing consultants, ask them about their previous experience and expected results, and make sure they understand your business needs and goals.
Duct Tape Marketing is founded on the simple belief that marketing is the most important small business system.