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Adding Social Features to Your Web Site

The web has become a terribly social place and that raises the expectation of most web site visitors. The ability to add content, comment, rate, review, interact and share information found when surfing the web has become standard fare.

by adding a few simple scripts and widgets you can easily add tremendous social functionality to any web page or blog. Giving your visitors, prospects and customers ways to share and amplify their voice is a great way to enhance their experience of your business online.


– This is one of the dead simple easiest ways to add rating, navigation, polling, chat, reviewing and commenting to any web page. You simply copy a line of code and you are in business. Getting customer reviews and reader comments on web page, usually a blog function is great for static product pages.

JS Kits

Social Ad Units – Popular Media recently introduced something they call Influencer Ads. These banner ad type units allow you to place ads that contain an entire social media follow-up system. When someone clicks on an ad for your webinar, they can automatically post it to Facebook or send it to a friend with personalized follow-up. This is a great tool for contests and registration incentive campaigns. (You can see this in action here)

Meebo Me – This simple IM widget can be embedded on your site to allow visitors to initiate an IM chat instantly when they visit your site. This can be a great way to add customer feedback, help and interaction functionality.

Add to Any – These widget allows visitors to easily subscribe to RSS content, share, bookmark or email content using many of the commonly used services.

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  • http://virtualimpax.com Kathy | Virtual Impax

    These are great resources which will allow the social media minded to continue to get “richer” while those businesses who haven’t even dipped their TOE into the internet waters will continue to wonder why sales and profits are drying up.

  • http://ckluis.com chris kluis

    I’d recommend http://www.activalive.com/ for live chat with customers. Otherwise I think JS Kits is a great option.

  • http://www.onesherpa.com Andee Sellman, One Sherpa

    Great thoughts as usual John.

  • http://www.windhill.com Link Moser

    I’m redesigning my company web site to incorporate more social media features. Can anyone point me in the direction of a plug in for my home page that would automatically show the 5 most recent post headlines on my WordPress blog? Feel free to e-mail me directly.

  • John Jantsch

    @Link – easy way to do this is with Feedburner – burn your blog feed and then use BuzzBoost and it will give you the html code to paste anywhere you want on your homepage.

  • http://bellinghamproperty.com/ Michael Eisenberg

    Sound like something I need,Thanks for the tip

  • http://www.more-for-small-business.com Kris Bovay

    Thanks John. Has anyone tried JS Kit and got some feedback. It looks great but I’m a naturally cautious type.

  • http://highestpaidshoppers.com/ Mystery Shopper Jobs

    I have used this kit myself and can say that it has worked very well for me. It has really given my site a more social feel and I have moved up a page rank as I have visitors generating fresh content for me free of charge.

    This has my seal of approval, but that’s just my opinion

  • http://www.hsbc.co.uk/1/2/personal/savings/cash-e-isa isa savings

    I’m excited about the new feature. I’m putting it on my blog later today. Feel free to add me as a friend and come see how I’m using google friend connect on my blog. I’m also keeping up with how to use google friend connect to expand your global social reach on my blog as well.

  • http://www.avanta.co.uk/UK/meeting-rooms meeting rooms

    The idea is great but the Bar needs improvements from some perpectives, first it is a bit slow when laoding the informatin about site activity.
    Second is it possible to display this bar along the sides despite top and bottom positions.

  • http://lawyermarketing.attorneysync.com/blog gyi tsakalakis

    Interaction is crucial. But the means to interact alone is not enough. You have to engage and respond to your audience.

    That is not to say that all the above tools are useful in their own way. Keep up the good work.

  • http://www.dzinestand.com/ Web Design

    That’s the such nice ideas and the great way to increase the earning.

  • http://www.hsbc.co.uk/1/2/personal/savings/cash-e-isa ISA savings

    @web design ,YES it is. I left a previous comment and hope it helps. Thanks all for your contribution on this topic.

  • http://www.avanta.co.uk/UK/meeting-rooms Meeting rooms

    @ ISa it was really nice to read your post in the times and your great contribution on topics related to marketing. there’s no doubt that social media/applications is the next big thing and should be integrated as part of a sites strateg.

  • http://patelligence.com/ Patelligence

    Thanks for posting this. I'm planning on using JS Kits and/or Meebo Me (still not sure, but willing to give it a try) on our company's website. It's a great way to improve our visitors' experience.

  • http://www.seismologyonline.com/ Kate Henlay

    Social features always come handy to any website. And i completely agree with virtualimpax.

  • http://www.patelligence.com/ Patelligence

    Thnks for great sharing, I was free service to share my website content but the website who provide this service promote his website…

  • http://howtomarketyourbusiness.net/ how to market your business

    Thanks for sharing!
    That would be a good thing to look into; I’m definitely agreed that you can get a lot of traffic by doing this!