8 Alternatives to Google Keyword Tool

Keyword research is vital. It’s an essential tactic for developing a powerful content strategy, targeting pay per click advertising campaigns and improving search engine optimization.

keyword research

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For many years Google offered what was undoubtedly the most used free tool for conducting research on popular and not so popular keyword phrases with useful information regarding popularity, competition and suggested variations of phrases.

The tool was actually an AdWords offering that effectively helped people do better AdWords planning, but it certainly worked for all manner of research.

Recently Google decided to more tightly integrate the tool with AdWords and rebranded it as AdWords Planner. In addition to requiring users to log in to an AdWords account to access the tool a great deal of useful research functionality has been stripped away.

While I found that it was sufficient for most basic research it no longer serves that need very well.

Below are four free alternatives and four paid alternatives that I suggest business owners and marketers consider adding to their resource and research routines.

Free keyword tools

My favorite paid options

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John Jantsch

John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network.
  • http://thefranchiseking.com/about-joel-libava-the-franchise-king The Franchise King

    Thanks a lot, John.

    Perfect timing…as I’m looking hard at some alternatives.

    The Franchise King®

    • http://www.ducttapemarketing.com/blog ducttape

      Timing is everything Joel

      • http://vandooren.me/ Martijn van Dooren

        Swift reply thanks! Will keep reading your blog.

  • http://vandooren.me/ Martijn van Dooren

    Hi John, thanks for the article. Out of the paid keyword tools, what is your absolute favourite one? I am currently at the stage of choosing between MOZ, RavenTools and another fairly new tool: WebMeUp.

    • http://www.ducttapemarketing.com/blog ducttape

      Martijn – I think it depends on your use – I think MOZ is the best for your own personal use, but if you need an agency tool to manage lots of clients I really like Raven for that.

      • http://vandooren.me/ Martijn van Dooren

        Hi John, I have been testing raventools pretty intensively. I do like the way you can download and customise reports. Need some expertise on backlink checking: which is your favourite tool out of the ones you’ve used?

  • http://vandooren.me/ Martijn van Dooren

    Thanks John. Out of the paid ones you mentioned, which keyword tool is your absolute favourite one? I am currently in the stage of choosing between MOZ, Raventools and another fairly new tool: WebMeUp.

  • http://businesscash.com/ Rod Alvarez

    Thank you very for sharing these tools sir. Really helped a lot. I used WordPot before and it’s a nice free keyword tool and easy to use.

  • http://www.mcbreenmedia.com/ Craig McBreen

    Thank you, John! This could not have come at a better time for me as I’m planning a new site / blog and want something beyond Google’s keyword tool. So, perfecto and thanks :)

  • The Digital Age Blog

    Thanks for sharing John. As a new blogger, it is always great to discover useful tools and I am keen to start using WordPot.

  • David Cheng

    Great list. We use Moz and they offer free stuff too.

  • http://mconception.com/ Rainer Proksch

    Helpful post. This provides and alternative to people looking for a keyword tool. I am also in search of a keyword tool and I am sure that your list be hepful for me.

  • mo

    thanks for this post . The new decision by Google not only SUCKS, but i’m certain will prove to be a mistake on their part…

  • http://info37.info/make-money-system-8 Dave Jenkins

    Very helpful info here. Now I can find profitable keywords without G00gle !

  • Roger

    Thank you for this information as I was also looking for an alternative to google.

  • Garry

    Thanks a lot, sir!

  • heruborneo

    thank u form information

  • Antony Le

    Thank you good sir! short, sweet, and full of helpful info.

  • http://mobilepricesnews.com/ Mobile

    I am user of Google key word tools. It is vast options moreover it is used by 70% population of this globe.