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How to Create Buyer Legends

Marketing Podcast with Bryan Eisenberg Like many marketers I've trumpeted the virtues of something called buyer personas for years. A persona, borrowed from the theater, is a thorough description of a character in a play. Who that are, what Continue Reading

How to Make Your Competition Irrelevant

Lots of companies come to me for advice on ways to grow their businesses massively. I start off by telling most that if you have big growth objectives you better have big marketing vision. You can grow 10% by adding some features, doing a Continue Reading

Weekend Favs November Eight

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don't go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a Continue Reading

Using Social Media to Generate Sales Leads

It’s guest post day here at Duct Tape Marketing and today’s guest post is from Dawn Ellis – Enjoy! If you're looking to generate sale leads successfully, you need to go where the people are. And currently, everybody seems to be on social Continue Reading

From Zero to Thousands: 5 Steps to Get Your Social Media Up and Running

It’s guest post day here at Duct Tape Marketing and today’s guest post is from Rachel Wisuri – Enjoy! Maybe you’re a new business, or maybe you’re an older business who recently decided to get active on social media. Regardless, you face the Continue Reading

How True Authority Is Actually Gained

The idea of authority has gotten a great deal of attention in business circles the last few years. People who have amassed lots of fans and follows in social networks are seen to have authority. People who have lots of blog readers or who have carved Continue Reading

Weekend Favs November One

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don't go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a Continue Reading

Optimizing Your Tweets for Search

It's guest post day here at Duct Tape Marketing and today’s guest post is from Daniel Page– Enjoy! Twitter’s among the most powerful social networks in the world for brand awareness - which is why it’s of the utmost importance that you know Continue Reading