“What’s Rachael Cooking?” Integrating Brand Story and Customer Journey

Today's Guest Post is by Duct Tape Marketing Consultant, Andy Catsimanes - Enjoy! Every workday I sit down with my business partner – who also happens to be my amazing wife, Shawn – for our mid-morning breakfast break. We have a set Continue Reading

The Art of the Start 2.0

Marketing Podcast with Guy Kawasaki Officially a startup is any business just getting started but over the last few years the term startup has come to mean a certain kind of business just getting started or perhaps even a certain mindset no matter Continue Reading

How to Create the Ultimate New Customer Experience

Tell me about your “buy” process. This simple question causes confusion for many of our small business clients. In response they might say: “Once a new customer signs on, we send them a contract and maybe even an invoice and start working with Continue Reading

Weekend Favs March Fifteen

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don't go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a Continue Reading

How to Use Marketing Automation Throughout the Customer Journey

Today's Guest Post is by Sarah Burke - Enjoy! The customer's journey is often defined in 3 stages: Awareness, consideration and decision. For small business owners and marketers, keeping track of each and every customer, and where they are in Continue Reading

A Simple Approach to The Customer Journey

Today's Guest Post is by Duct Tape Marketing Consultant, David Smith - Enjoy! If you are a small business owner, you instinctively know it’s a wonderful thing when a customer receives value AND has a very positive experience when they deal Continue Reading

How to Effectively Lead Your Employees to Improve Your Business

Marketing Podcast with David Long In a recent interview with my friend Guy Kawasaki, author of Art of the Start 2.0, he mentioned that perhaps the hardest part of building a business was learning how to lead and motivate people. My guest for Continue Reading

Do Something That Won’t Scale

In the world of marketing automation, robo Tweets and autoresponders it’s pretty easy to lose touch with reality, let alone with the thinking, caring, and feeling human beings that make up the market you’re attempting to serve. Market research and Continue Reading