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How to Sell to a Prospect You Can’t Even See

Marketing Podcast with Tom Martin For the last few years I've been telling business owners that sales and marketing has changed so much because buying has changed so much. Today's buyer doesn't not call up a company and ask for a brochure Continue Reading

Why You Must Change Your Content Marketing Approach

Now that pretty much everyone on the planet gets the importance of content marketing it's time to throw a wrench in the works. To remain effective with your content marketing efforts you must constantly evaluate, change and evolve! I know you may Continue Reading

Weekend Favs August Sixteen

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don't go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a Continue Reading

The Future of Mobile Search Marketing

It's guest post day here at Duct Tape Marketing and today’s guest post is from Justin Emig – Enjoy! Just a few short years ago, smartphones were reserved for those bleeding edge consumers willing to spend half of their paycheck on a device double Continue Reading

8 Ways to Amplify Your Content on Mobile

It's guest post day here at Duct Tape Marketing and today’s guest post is from Dave Landry – Enjoy! Mobile is becoming a powerful, driving engine in the content world. The January 2014 Mobile Technology Fact Sheet shows that 63% of adult cell Continue Reading

Why Is Profit Viewed As a Bad Thing?

Marketing podcast with Mike Michalowicz It always amazes me when I see how little focus business owners have on this concept known as profit. There seems to be a total infatuation with revenue and head count when the true health of a business Continue Reading

10 Ways to Supercharge Your B2B Lead Generation Efforts

B2B lead generation seems to be a mystery to many marketers. Just do a search on the topic and you’ll find little that’s helpful. In my opinion, there are two reasons for this. One – people are searching for that one killer lead tactic that will Continue Reading

Weekend Favs August Nine

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don't go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a Continue Reading