Elevating Customer Experience a Must When Marketing Luxury Brands

It’s no secret that luxury brand buyers’ needs are quite different from those of traditional buyers. With more resources and generally less time available than the average consumer, competition for their money and attention is fierce. So how do you Continue Reading

Highest Duty: The Search For What Really Matters

Marketing Podcast with Capt. Sully Sullenberger My guest on this week's podcast is former airline pilot, speaker, entrepreneur and author of Highest Duty: My Search for What Really Matters, Captain Chesley "Sulley" Sullenberger. You probably Continue Reading

The 3 Kinds of Partners Every Business Needs

When you get right down to it business is mostly about successful collaboration. In order to succeed you need to develop an ecosystem of collaboration and support. You don't simply get new customers, you partner with them to deliver the most value Continue Reading

Maximize Your Content Creation Efficiency

I get it, great content is difficult to produce. It is even more difficult to consistently produce day after day and week after week. But consistent content production is critical to reaching your content marketing goals. It allows your readers to Continue Reading

Weekend Favs April Eleven

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don't go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a Continue Reading

Can Your Video Advertisement Reduce Everyone to Tears?

Remember Tears for Fears? They had it right: everybody wants to rule the world. When you set out to create a video advertisement, you want its influence to span the globe. The best way to accomplish that feat is to leverage something that is Continue Reading

Content Creation is Dead – Long Live Storytelling!

Since the first cave drawings, storytelling has been an integral part of society and the intellectual evolution of man. And that’s what we always called it: storytelling. And then the Internet happened. And somewhere along the way, storytelling Continue Reading

How to Find Your Breakthrough Idea and Build a Following Around It

Marketing Podcast with Dorie Clark I think there's plenty of information out there about personal  branding and self-promotion. The thing that's often lacking or not said is that in order to really stand out you've got to have an idea or point of Continue Reading