How to Avoid Competing on Price Alone

Without understanding and defining your true core message, people are going to compare you to your competition on price alone.  This is a tricky situation to be in.  Sure people want the best deal possible, but they also want to be taken care of. Continue Reading

Weekend Favs May Sixteen

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don't go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a Continue Reading

3 Effective Ways to Use a Blog to Boost Your Retail Business

A million times you’ve heard that you need a blog to get more customers. Maybe you even created a blog for your retail business. You created the blog, wrote a bunch of articles with eager anticipation of the customers who would stampede through your Continue Reading

Why Do Buyers Trust Content So Much?

Marketing Podcast with Marcus Sheridan Today, educational content is the price of admission. If you're not consistently producing high quality, useful content that addresses the questions, concerns and needs of your prospects and customers there's Continue Reading

5 Ways to Make Trust Your Most Important Marketing Asset

There was a time when all you had to do to land a sale was to look good and say all the right things. If it turned out that some of those things you promised didn’t always materialize, no big deal, move on and find someone new. Today, buyers have Continue Reading

The 20 Minute Social Media Routine for Haters

I love social media, but I acknowledge it can be time-consuming. Sometimes I find myself losing hours reading great content and keeping up on the latest news 140 characters at a time. If you’re a small business owner, you probably feel like you don’t Continue Reading

Weekend Favs May Nine

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don't go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a Continue Reading

9 Reasons to Consider Old School Sticker Marketing

For over 65 years, stickers have been helping politicians get elected, building companies, establishing brands, advertising, starting conversations and increasing exposure. Yet despite being long-lasting and having a low cost per impression, not Continue Reading