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How To Beat the Wal-Marts

I get lots of calls to come in and speak to merchant groups when they learn that another Wal-Mart is moving to town. The fear of course is that they assume they can't take on Wal-Mart and win. The truth is you can beat Wal-Mart or any other chain, Continue Reading

Marketing Sherpa’s Top 10 Blogs

The Marketing Sherpa readers poll of top blogs in 10 different categories was announced this week. The list features some new blogs this year, but always seems to produce some new "must read" blogs for me. Yes, in the shameless self promotion Continue Reading

Easy Way to Digest the Entire Duct Tape Blog Channel

As you can see or may have read I now have 22 blogs all connected to the Duct Tape Marketing Blog Channel. Flipping through the various blogs to find new content can be a chore (although some love doing just that) so I have added a Duct Tape Continue Reading

Lead Generation for the Complex Sale

I had a great conversation with Brian Carroll, author of Lead Generation for the Complex Sale over at the Duct Tape Marketing Podcast. Brian's book book gets at the heart of generating leads the right way. He focuses on what he calls the complex Continue Reading

The Dixie Chicks – a Hard Lesson in Target Marketing

I fully expect this post to draw the ire of those who passionately defend that what the Dixie Chicks did was a treasonous act. Let me just state that I intend to use this example to illustrate a point, and that point has nothing to do with politics. Continue Reading

Duct Tape Marketing Blog Channel Grows

Today I added 14 new blogs on specific small business topics to the Duct Tape Marketing Blog Channel bringing the total to 22. The collective brainpower coming from this blog network will make it the place to go for small business information. Some Continue Reading

Blog Voting Challenge

Some of my readers let me know that they were having trouble casting their Marketing Sherpa blog votes. I received this from Marketing Sherpa today so it looks like they have it under control and if you ran into trouble voting for Duct Tape Continue Reading

Question Everything

Or, more to the point, question everything word you use to market your business and then answer every question in your marketing. People make buying decisions in ways that we may find hard to imagine. The mental, logical process and the emotional, Continue Reading