Selling the Soul of the Business

Successful businesses usually get that way by doing something well. Really successful businesses get that way by doing something well and documenting, duplicating, and training associates on how to do it using a system. A killer innovation strategy Continue Reading

Are You Feeding the Snack Culture

Wired had an interesting feature on what's being called the snack culture. The snacks they are referring to, however, are bite size information snacks. The idea is that people seemed obsessed with consuming information in quick hits rather than Continue Reading

David Allen and GTD on the DTM Podcast

David Allen's mega best selling book, Getting Things Done, has spawned an entire industry of productivity products, but in a recent interview I conducted on the Duct Tape Marketing podcast he shares his vision and beliefs about goal setting and Continue Reading

A Google Calendar List of Events Feed on Your Web Site

If you've ever wanted to easily publish a schedule of upcoming event, deadlines or even birthdays as a dynamic list rather than a calendar style page here's an RSS trick for you to use. (This can be done on a public or private page) Create a free Continue Reading

Know Good Design

The visual elements of your business, including your logo, associated graphics, web site and printed collateral materials send very strong messages about your brand. While you can overestimate and overcome this impact you can and should understand it Continue Reading

Does Your Firm Offer Referral Gift Certificates

Think retailers are the only ones that should offer gift certificates, think again. Every business can find a way to extend some form of gift certificate to clients and prospects. Think about the marketing factors at play with this tool. You allow Continue Reading

Is RSS Simply Marketing Plumbing?

I participated in a panel on RSS for Marketing at SXSW in Austin on March 11th and did a podcast interview with the panel prior to the conference My guests for this show are Tom Markiewicz of EvolvePoint, Bill Flitter of Pheedo, Emily Chang of Continue Reading

Get Out From Behind the Monitor

In this digital age we live in it's entirely possible to run a business, get through a day, or complete many a project without actually interacting with human beings. While the efficiencies of this are incredible, I'm not so sure it's always so good Continue Reading