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Co-Branding to grow awareness and gain referrals

Partnering with other businesses, both on and offline, is a tremendous way to increase your brand's awareness while gaining valuable referrals and exposure. You can use this strategy in many ways, but one of my favorites is to seek out a potential Continue Reading

Book Yourself Solid with Michael Port

I interviewed Michael Port this week on the Duct Tape Marketing podcast. Michael Port is the author of Book Yourself Solid and one of the highest energy marketers you will find. Michael practices what he preaches in his very readable book and is Continue Reading

New Author on the Duct Tape Blog Channel

Rob Kirby has taken over writing the Design Matters blog here at the Duct Tape Blog Channel. Join me in welcoming Rob. Rob earned a BFA in Illustration from Art Center College of Design in Pasadena in 1992, and has served as a senior designer and Continue Reading

A List of PR Blogs Worth a Visit

Got any more I should know about? Continue Reading

Is Pay Per Call Advertising Working?

Lots is being said about pay per call advertising but so little exists in terms of measurable results that it is still a little tough to know if this play makes sense for the typical small business. The bottom line lies in understanding your lead Continue Reading

Where Not To Advertise

Advertising pervades most of our waking moments (and likely some of our slumber). So much so that we are getting pretty good at tuning out what we see as sales messages. Desperate advertisers see this as a sign to up the obnoxiousness factor and Continue Reading

10 Essential Blogging Tools

In last week's issue of my newsletter I wrote an article outlining what I think are 10 essential tools for bloggers. This list isn't so much a resource if you are thinking about adding a blog as it is a list of ways to get more from your blog in Continue Reading

What Do You Sell?

This title seems like a simple enough question, no trick to it really. If you sell insurance, you sell a piece of paper If you sell remodeling, you sell boards, drywall and paint If you sell tax preparation, your sell a big fat envelope full of Continue Reading