Having a Little Duct Tape Super Bowl Fun

Doritos, along with Yahoo Video and Jumpcut sponsored a contest to allow regular folks to create a :30 second ad to be aired during the Super Bowl on February 4th. They are down to the final 5 and my favorite uses duct tape as the underlying theme. Continue Reading

Marketing is What You Do and What You Say

A lot of marketers get caught in the trap of figuring out what to say to get the sale. Then, well, then things go south a bit. Long term, marketing is really more about what you do, deliver, execute, or innovate than it is about a new slogan. Hey, Continue Reading

Keith Ferrazzi on the Duct Tape Podcast

Keith Ferrazzi, Founder & CEO of Ferrazzi Greenlight, and author of Never Eat Alone: And Other Secrets To Success, One Relationship At A Time stopped by the Duct Tape Marketing Podcast to talk about relationship building. Many people talk about Continue Reading

Need a New Strategy? Ask New Questions.

The New Year is a great time to revisit things like strategy. You do have one right? I mean, you don't just go about frantically implementing the "marketing tactic of the week do you?" If small business owner do have any hint of a marketing strategy Continue Reading

Duct Tape Book Review – Shipping Now

My book, Duct Tape Marketing - The World's Most Practical Small Business Marketing Guide, is shipping from online retailers like Amazon.com and will likely start showing up on shelves in the book stores across America over the next few days. I Continue Reading

5 Ways to Get More Abundant in 2007

Here are 5 new habits you must "get" in the coming year if you intend to replace your current marketing blueprint with an abundant marketing blueprint. Get Uncomfortable! - Your wealth, your marketing success, will correspond directly with the size Continue Reading

A Little PR Tip

One of the ways to get more PR is to get some PR. Press mentions, even little ones, tend to build PR momentum for you. If you are just getting started using PR as a lead generation tool you can't expect to land the big feature story you are after Continue Reading

Is Your Advertising Too Passive?

Most ads today don't really ask the reader to do anything. They are too busy trying get them to pay attention and feel something. The most effective advertising a small business can run is advertising that makes the reader take self-interested Continue Reading