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Get Your vCard Working

In light of today's date and associated holiday some reader might think a vCard has something to do with Valentine's Day, but fear not, the v in vCard stands for virtual. The vCard idea was developed by the Internet Mail Consortium for personal data Continue Reading

IM and Chat for Business

I've made no secret of the fact that I like the tools that 37Signals creates. I use Basecamp on a daily basis to run my business. I had a chance to help load test the newest offering out of the Chicago company and I think they have another winner. Continue Reading

Mobilize Your Blog

I'm not sure if mobilize is a word, but if not, it will become one soon. Not because I used it, because the mobile device is getting more powerful, more common and more useful as a business tool. Blog readers are now subscribing to and reading Continue Reading

Great Products Can’t Overcome Arrogance

No matter how good your product or service is - if you constantly treat your customers as though they are disposable, well, that's what they will become. Whether you are sitting on top of the world or clawing your way to your next order, you can't Continue Reading

Full Entry Feeds

I've received numerous requests for the full entry of my posts to show up in my feed. Your wish is my command. Continue Reading

Google In the Print Ad Biz

This should scare the heck out of some traditional print advertsing sales folks. Google is auctioning print ad space in a group of major print magazines. Current titles fall into three categories: Automotive (Car and Driver), Lifestyle Continue Reading

Access To Your Brilliance – Let me count the ways

People learn in many different ways. Your marketing efforts will benefit if you make it very easy for your prospects to get access to your expertise while giving those so inclined the ability to spread your expertise. When you can create different Continue Reading

7 Steps to the Perfect Media Interview

So, what happens when all of your PR activity actually prompts a reporter to call for an interview? Getting the interview is only one-half of the deal. Follow the steps below, and you are more likely to turn your interview into a powerful marketing Continue Reading