Questions? Feedback? powered by Olark live chat software

Is CRM a Culture or a Software?

I'm frequently asked for my opinion on the best CRM tool for small business owners. My answer, while perhaps not the one you want to hear, is the same I give for many resources. The best CRM tool is the one you and your staff will actually adopt and Continue Reading

Another Group of Duct Tape Marketing Coaches

Another group of small business marketing coaches came to Kansas City this weekend to complete the first phase of training to become Duct Tape Marketing Authorized Coaches. The group, residing in parts of Texas, California, New York and Minnesota, Continue Reading

All The Experts Under One Roof

I recently ran across a very nice example of a tactic that I have been professing for years now and even offer as a referral strategy in my Referral Flood program. A group of experts in several areas of real estate calling themselves the Property Continue Reading

Local Search Is A Growing Moving Target

Any casual reader of this blog will know that I am a big fan of local search strategies for small business. In other words, doing everything you can to be found online in your city, community and neighborhood. Problem is, while all of the search Continue Reading

Marketing Is The Voice of Your Passion

Too many small businesses go to the grave with their music still inside them. (Yes, I borrowed from Oliver Wendell Holmes here.) The most successful small business owners I have encountered have two things in common - they are passionate about what Continue Reading

Your Advertising Should Be More Like Dating

Not many people in this day and age would be drawn to the notion of marrying someone they've barely or never met. Yet, that's the approach that most advertisers take. "Here's my ad, here's my phone number, you don't know anything about me, but call Continue Reading

Who you are speaks so loudly, I cannot hear what you are saying.

I interviewed Bert Decker on this weeks' Duct Tape Marketing podcast show. I first ran across Bert when I initially determined I needed to learn how to get good at public speaking about 10 years ago. (Something I'm still working on.) Bert wrote a Continue Reading

Would You Like Some Insurance With That Power Tool?

In what I see as another sign of major corporate player trying out innovative ways to add value to the relationship they provide with small business clients, Home Depot recently launched The Home Depot Business ToolBox. The service is aimed squarely Continue Reading