Accessing and Managing Small Business Credit

MasterCard's Head of Global Small Business, Bruno Perreault dropped by the Duct Tape Marketing Podcast to talk about small business and credit. Credit is a necessary tool for many small businesses and it's important to understand how to find it, Continue Reading

Visual Previews of Links in Your Blog

Snap.com, a fairly new and interesting looking search engine, is offering web site and blog owners a handy little device. (Thanks to John Battelle at Searchblog for pointing this out.) The tool is called Snap Preview Anywhere and allows a surfer to Continue Reading

Are You Educating All of the Buyers

Many companies define there target market and then go about creating marketing material and sales processes aimed at demonstrating just why they have the answer to this market's prayers. The problem in some markets though is that the person being Continue Reading

For These Things I Am Thankful

I don't often wander into personal territory on this blog, but today I do. (How's that for a warning.) A few of my favorite things. Giggles - the kind that only children and grandpas can produce Books - Bird by Bird: Anne Lamott - just go buy a Continue Reading

The Local Value Add

The local independent bookstore is one retail channel severely impacted by the rise in chains and online book shopping. A book of the same title is the same book, right? Price then, is the measurement. Here's a nice piece from Slate.com titled: The Continue Reading

Add Click to Call To The Mix

Be easy to do business with. That's a mantra every small business marketer should adopt. One of the way you accomplish this is to provide your prospects with many different ways to contact you and buy. Some people are more comfortable with the Continue Reading

Free Magazine Friday

Sometimes with all this digital reading you long for the feel of a print publication. (Particularly on long airline flights) I have been offering free magazine subscriptions on my site to readers for some time now but I thought it was worth a Continue Reading

Shopping Online for the Holidays?

A recent Yahoo!/Harris poll had some telling results for small business owners. Some highlights: 76% of holiday shoppers said they will buy gifts online; 75% said they are likely to buy gifts online from a small business; 63% said online niche Continue Reading