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What Does American Express Hope to Accomplish?

OPEN from American Express held a posh (by small business standards) event at the Nokia Theater in Times Square tonight and the 800 or so guests and 7000 or small business folks attending by Webinar were treated to some wisdom from some of the Continue Reading

Join Me For a Live Interview with Michael Gerber – author of the E-Myth

I am conducting a free Teleseminar with Michael Gerber - author of the E-Myth Revisited, on Wednesday August 9th at Noon Central. You can enroll to participate here. Michael wrote the foreword to my upcoming book, Duct Tape Marketing - The World's Continue Reading

Brand Building with American Express

I am covering a small business branding event for American Express tonight live at the Nokia Theater in Times Square. You can join me via a webcast set to cover the sold out event. I will running bits and pieces of an interview with Kate and Andy Continue Reading

Duct Tape Workshops in New York Area

Attention New York Area Duct Tape Fans I am conducting 2, two-day workshops on the East Coast over the next week and wanted to let my readers know that these session, while held for members of the National Association of Tax Professionals, are open Continue Reading

How Viral Is Your Referral Marketing?

Lots has been made of late about viral marketing. There are many fancy definitions of what this actually is, but I'd like you to think about it as an automated form of referral. Any business can look for and implement ways to make their referral Continue Reading

Small Business Faces to Know?

Ramon Ray over at SmallBizTechnology.com has a clever post featuring pictures of people that he thinks small business folks should know. (Yes, somehow I made this list, but there really are some others on it that you should get to know) Most of the Continue Reading

What’s the Definition of Marketing?

The title of this post is a question I field often. When I poll a room of small business owners I get lots of different answers, most, more or less, pointing to advertising or other lead generation activities. To some extent the confusion comes from Continue Reading

One of the Best Duct Tape Marketers on the Planet

A week or so ago I pointed out an article I had read in Inc magazine titled the Coolest Start-up in America. The article profiled a company called TerraCycle. TerraCycle has taken the plant world by storm by creating a fertilizer made by feeding Continue Reading