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A List of PR Blogs Worth a Visit

Got any more I should know about? Continue Reading

Is Pay Per Call Advertising Working?

Lots is being said about pay per call advertising but so little exists in terms of measurable results that it is still a little tough to know if this play makes sense for the typical small business. The bottom line lies in understanding your lead Continue Reading

Where Not To Advertise

Advertising pervades most of our waking moments (and likely some of our slumber). So much so that we are getting pretty good at tuning out what we see as sales messages. Desperate advertisers see this as a sign to up the obnoxiousness factor and Continue Reading

10 Essential Blogging Tools

In last week's issue of my newsletter I wrote an article outlining what I think are 10 essential tools for bloggers. This list isn't so much a resource if you are thinking about adding a blog as it is a list of ways to get more from your blog in Continue Reading

What Do You Sell?

This title seems like a simple enough question, no trick to it really. If you sell insurance, you sell a piece of paper If you sell remodeling, you sell boards, drywall and paint If you sell tax preparation, your sell a big fat envelope full of Continue Reading

Stop Defending Blogging and Just Go Blog

Every couple of weeks or so a journalist or, heaven forbid, a blogger pops up with a story that is unflattering or even down right negative about the use of blogging as a business tool. (More often than not the party in question is simply practicing Continue Reading

The Top 25 Marketing Blogs

Mack Collier at the Viral Garden has taken the Alexa data and come up with a top 25 marketing blogs list. Some you've heard of, some, I suspect, you have not. I find these types of lists to be a good way to find some really good new (to me at least) Continue Reading

Calling a few good bloggers

If you read my blog at all you will have noticed that I have hooked together 9 other blogs to create what I call the Duct Tape Marketing Channel. I've decided to expand this little operation and add another group of blogs, on specific topics, focused Continue Reading