Hey, I live with 5 women so I don't wade into this swamp casually. The deal is that no matter how my liberated self tries to convince me that men and women business owners are the same and can be treated the same...the evidence before me is more Continue Reading
Jun
2
2004
posted by
So Many Toolbars, So Little Browser Room
I use the heck out of a couple of toolbars. A toolbar is a browser add-on program that add features to your surfing and these days almost every other website is offering them. For instance the Google toolbar allows you to view the Google assinged Continue Reading
Jun
1
2004
posted by
Picture This – Prove your claims with photos
Small business owners need to build trust. Unless you plan on spending millions on advertising, you must build trust by communicating how your product or service can clearly help your prospective client get what they want out of life. Continue Reading
May
29
2004
posted by
Your Actions Tell Your Clients How You Expect To Be Treated
There is a widely accepted principle of human behavior that goes something like this. "Your actions tell the world how you expect to be treated." Look all around you and you will find that the truth of this statement is as evident as the clothes you Continue Reading
May
25
2004
posted by
Every Business Has A Brand
Too many of the small business owners I visit with scoff at the idea of branding. "That stuff is for big companies, why do I need a brand." Here's the scary part: Every business has a brand. The only real question is whether is was created Continue Reading
May
24
2004
posted by
Landing Pages Add a Personal Touch
The good thing about websites is that you can pack a whole bunch of stuff on them. But, of course, that's the bad thing too isn't it. In all things marketing it is best to keep it simple. People are so distracted these days that if you do manage Continue Reading
May
21
2004
posted by
Say Thank You With Ink
Nobody hand writes a note these days. Well, most nobody. But that's what makes it so effective as a marketing tool. Look it's pretty effective as a nice thing to do too but this is a marketing weblog so I figure that's what you want to hear Continue Reading
May
20
2004
posted by
Google Blog – Now everybody’s doing it.
Google, usually known for cutting edge stuff, finally got around to launching a weblog. Oh they own Blogger and no doubt thousands of Google employees have their own blogs, but now they have an official one. One of the things about blogs is that Continue Reading
