Filling the Gap Between Generation and Conversion

I had a journalist ask me the other day to define the difference between sales and marketing for the typical entrepreneur. So, here's what I said: It's way more than this, but let's use this definition - Marketing is lead generation and sales is Continue Reading

The Fully Armed Citizen Marketers

Ben McConnell, co-author of Citizen Marketers and Creating Customer Evangelists, stopped by the Duct Tape Marketing podcast recently to talk about new kind of marketer - the Citizen Marketer. The book sheds light on some very interesting case Continue Reading

A Marketing Book Club

I've always loved the idea of a book club, but I've never gotten around to joining one. Don't get me wrong, I read 2-3 books a week. As you might guess, the books I read are mostly business, marketing and personal growth types, not just every book Continue Reading

It’s A Little Like Childbirth, I Suspect

Weighing in at just over 1 pound - 3 ounces, 8 inches in height, sporting a hardcover and 304 pages - yes, my book is finally ready to show and go. Duct Tape Marketing - The World's Most Practical Small Business Marketing Guide is the product of Continue Reading

Lower the Barrier to Becoming a Client

Sampling has long served certain types of businesses as a way to get a prospect to try a new product. Just the other day my daughters enjoyed a snow day off of school at the local neighborhood sled hill (apply named Suicide Hill.) The manager of a Continue Reading

Marketing Should Underpromise and Overdeliver

I'll probably catch some flack from this post, but after 20 years in business I can tell you that one of the worst things you can do is break a promise. Once an expectation is set, no matter how absurd or trivial, failing to meet it is damaging to Continue Reading

Two Cool Points of View

Open from AMEX sponsors this blog in part and gives me the opportunity to attend their very popular Open Forum events, which I did a week or so ago. (You can check out the archived webinar if you like.) I had the chance to interview Mario Batali, Continue Reading

Accessing and Managing Small Business Credit

MasterCard's Head of Global Small Business, Bruno Perreault dropped by the Duct Tape Marketing Podcast to talk about small business and credit. Credit is a necessary tool for many small businesses and it's important to understand how to find it, Continue Reading