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Start Offline, Move Online

No matter how far this whole Internet thing comes, there will always be some great prospecting to be done offline. I don't know maybe there will come a day when everybody shops and buys online, but right now, direct mail is enjoying a resurgence in Continue Reading

Empower Your Marketing People

Let's start with the assumption that anyone in your organization that comes into contact with a prospect or a client is a marketing person for your company. Like it or not, for good or bad, they are performing a marketing function with every Continue Reading

Scott Allen on the Duct Tape Marketing Podcast

I posted an interview with Scott Allen on the Duct Tape Marketing Podcast today. Scott is the coauthor of The Virtual Handshake: Opening Doors and Closing Deals Online, published by the American Management Association. Have a listen! Continue Reading

Don’t Fine Print Your Offers

Make a strong, over the top, offer, guarantee, try before you buy, come in and get a no strings attached sample, and then boldly smile as your prospects and clients take you up on it. And, don't ruin your offer with fine print. I came across this Continue Reading

Duct Tape Review: Basecamp

Basecamp is a web app with a very nice set of features for project management. The software is the creation of 37 signals and is one of a suite of tools built to do some very useful things. I use Basecamp to manage client projects. I can upload Continue Reading

What To Do When a Prospect Says Yes

It’s funny how often small business owners will spend months chasing a new customer and then once they land them, they have no process in place to make sure they serve their needs and communicate key information. When a client says yes you Continue Reading

Get something to work reasonably well

Think about this for a New Year's Marketing mantra: Tis better to get one generation tactic working reasonably well than to run off chasing the next cool thing. I'm guilty, I know most small business owners are, of chasing the next new thing. The Continue Reading

Google Adds Music Search

Anyone that gets my Duct Tape Marketing weekly newsletter already knows that I'm a big music fan. Just for fun I recommend one album I like each week that same way I might a book or web site. The funny thing is that I even though my newsletter is Continue Reading