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Can Professional Services Providers Use Coupons?

Coupons have long been a staple for marketing products. Internet coupons came along in recent years as well and have been well received. So here's my question: With the advantages of geo targeting and automation that come with the Internet, why Continue Reading

Small Business Marketing Coach Teleseminar

I recently conducted a couple teleseminars where I addressed the Duct Tape Marketing Authorized Coach opportunity and answered questions from participants interested in becoming Duct Tape Marketing Coaches. I posted the recording of the call on my Continue Reading

Marketing is a System Not an Event

The title to this post is one of my small business marketing mantras and the topic of an interview I did recently with Stacy Perman at BusinessWeek. Create the system, work the system, go to the bank. Okay, I skipped few steps, but you've got to Continue Reading

What Part of NO Don’t You Get?

When a prospect shuts you down with a no, some think that's the end of the game. In some cases, it's just the beginning - the beginning of the puzzle that is. When a qualified prospect (you caught the word qualified, right?) says no, it can actually Continue Reading

Women Entrepreneurs Will Someday Rule the World

I suspect that women entrepreneurs already do rule the world, but they're allowing our male egos to think differently for the moment. I live with five women and have worked with countless women business owners over the years and they just have an Continue Reading

Don’t Let Your Small Business Get Left Behind in the Local Search Engine Game

I find the entire category of local search fascinating. The fact that people are increasingly turning to the Internet to hunt down businesses around the block makes this trend one that you can't afford to sit out. When someone wants to find a local Continue Reading

Online Social Networking is Really Neither Social or Networking

I like reading TechCrunch but if I read about another online social network start-up I'm going to throw up. Here's my belief on this fad - online social networking is neither social or networking. Hey, I'm as up on the whole Web 2.0 thing as Continue Reading

Generating Referrals Through BNI

This week's marketing podcast features an interview with Dr. Ivan Misner, PhD, founder of Business Network International (BNI) BNI is a business and professional networking organization that allows only one person per professional classification or Continue Reading