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5 Ways Buying Facebook Fans Can Hurt Your Business

It is guest post day here at Duct Tape Marketing and today's guest is Chris Norton - Enjoy! Amazingly, many brands still measure social media success based on ‘counting metrics’, not on more meaningful indicators such as engagement, referrals Continue Reading

Why You Don’t Need to Go Viral to Make Video Marketing Work

Thursday is guest post day here at Duct Tape Marketing and today's guest is Amy Harrison - Enjoy! A viral video is the dream of many marketers and business owners. One smash hit can transform a business’s reach overnight. And it’s not just big Continue Reading

How to Set Social Media Up from Scratch

We just started working with a mid-size software company and, in digging in to build their marketing system, it quickly became clear they had no real social media integration. Sure, they had several Twitter accounts, many of their top folks Continue Reading

Weekend Favs March Eight

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don't go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a Continue Reading

Copywriting Tips and Tricks in a Digital World

Thursday is guest post day here at Duct Tape Marketing and today's guest is Christopher McMurphy - Enjoy! As a marketing tactic, copywriting has been around since the days when the Mad Men of advertising were knocking back highballs in the Continue Reading

The Missing Ingredient From Your Content Marketing Strategy

Thursday is guest post day here at Duct Tape Marketing and today's guest is Mark Middo - Enjoy! “I’m writing blog posts almost on a daily basis, but I am getting zero traction from social media and my conversions are terrible,” said Adrian, Continue Reading

Like It or Not You’re Being Compared to TED

Marketing Podcast with Carmine Gallo 2014 marks the 30th anniversary of the phenomenon knows simply as TED. At this point in time an entire generation has grown up feasting on TED Talks. In the world of communication TED Talks are the gold Continue Reading

Customer Loyalty Is Mostly About Choosing the Right Customers

I know the title of this post might raise some eyebrows, but it's true - most businesses have the exact clients they've chosen. Now, you may not exactly love the clients you've attracted, but that's because you don't realize the power you Continue Reading