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Weekend Favs March Eight

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don't go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a Continue Reading

Copywriting Tips and Tricks in a Digital World

Thursday is guest post day here at Duct Tape Marketing and today's guest is Christopher McMurphy - Enjoy! As a marketing tactic, copywriting has been around since the days when the Mad Men of advertising were knocking back highballs in the Continue Reading

The Missing Ingredient From Your Content Marketing Strategy

Thursday is guest post day here at Duct Tape Marketing and today's guest is Mark Middo - Enjoy! “I’m writing blog posts almost on a daily basis, but I am getting zero traction from social media and my conversions are terrible,” said Adrian, Continue Reading

Like It or Not You’re Being Compared to TED

Marketing Podcast with Carmine Gallo 2014 marks the 30th anniversary of the phenomenon knows simply as TED. At this point in time an entire generation has grown up feasting on TED Talks. In the world of communication TED Talks are the gold Continue Reading

Customer Loyalty Is Mostly About Choosing the Right Customers

I know the title of this post might raise some eyebrows, but it's true - most businesses have the exact clients they've chosen. Now, you may not exactly love the clients you've attracted, but that's because you don't realize the power you Continue Reading

Why The New LinkedIn Publishing Option is Worth Your Time

LinkedIn recently starting rolling out a new content program that allows LinkedIn profile holders to add long form blog posts. The program piggybacks a bit on the Influencer program launched in 2013 that features long form content from folks like Continue Reading

Weekend Favs March One

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don't go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a Continue Reading

5 Ways Your Offline Marketing Efforts Can Improve Your Online Reputation

Thursday is guest post day here at Duct Tape Marketing and today's guest is Andy Beal - Enjoy! An ongoing theme in my new book, Repped: 30 Days to a Better Online Reputation, is that your offline actions greatly influence your online reputation. Continue Reading