10 Steps to Building a Repeatable Marketing System

Marketing is a system, plain and simple. Now, some people take that to mean that you simply create a one size fits all, turn-key set of tactics and call it a day. The truth, however, lies not in the repeatable tactics, but in the repeatable Continue Reading

How Wedding Planning Taught Me How to Nurture Social Media Leads

As a marketer, sometimes it 's hard to stop thinking about marketing and remind myself that I am also a customer. I’ll find myself during commercial breaks on TV analyzing the scripts and how I would change the copy. I hear ads on the radio offering Continue Reading

Weekend Favs July Twenty Six

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don't go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a Continue Reading

5 Mobile Web Usability Rules You Can’t Afford To Ignore

If content is king then your website is its kingdom and no matter how great your content is, if your website is not providing the users a smooth user experience, your visitors are going to abandon it for sure! But how can you make sure your Continue Reading

7 Ways To Get The Most Out Of Your PPC Guy: An Easy-To-Use Checklist

As a small business owner, you know your business. But do you have time to master PPC? If not, you’ll want to hire someone to do this for you. That’s why I’ve created this checklist -- to help you pick the right PPC person and make sure they get Continue Reading

Why Leaders Eat Last with Simon Sinek

Marketing Podcast with Simon Sinek For this week’s episode of the Duct Tape Marketing Podcast, we'll revisit my conversation with Simon Sinek, author of Start With Why and the most recent Leaders Eat Last. First off, if you’ve not read either of Continue Reading

How and Why Periscope Might Make Sense for Small Business

Click to watch this archived Periscope recording from Katch.me Over the last few years, I've seen one of my roles as the practical beacon for new technologies and trends that I believe small business owners can make use of. I don't report on new Continue Reading

The Easiest Way to Ask for Referrals

We have a great opportunity in the small business world these days that can be simply defined by one word: collaboration.  Coming together and focusing on a common goal, contributing what resources you have, and working towards something bigger that Continue Reading