Finding Non Obvious Trends

Marketing Podcast with Rohit Bhargava Trends are funny things. People spend their entire careers trying to spot them, but more often than not, the prognosticators are either wrong or simply stating something that's become obvious to Continue Reading

9 Reasons to Take Keyword Research Beyond SEO

When the marriage of Content + SEO + Social became official back in about 2009 (although some states still don't recognize it) the act of keyword research became a vastly different animal. While SEO pros still use keyword research today as a means Continue Reading

How to Repurpose Content in a Clearly Useful Way

You have read 100 times by now how important content is.  You have spent some time doing a bit of research on keywords and have a list of different content formats you know you need to create (blog, newsletter, podcast, email campaigns, advertising, Continue Reading

Weekend Favs April Eighteen

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don't go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a Continue Reading

Elevating Customer Experience a Must When Marketing Luxury Brands

It’s no secret that luxury brand buyers’ needs are quite different from those of traditional buyers. With more resources and generally less time available than the average consumer, competition for their money and attention is fierce. So how do you Continue Reading

Highest Duty: The Search For What Really Matters

Marketing Podcast with Capt. Sully Sullenberger My guest on this week's podcast is former airline pilot, speaker, entrepreneur and author of Highest Duty: My Search for What Really Matters, Captain Chesley "Sulley" Sullenberger. You probably Continue Reading

The 3 Kinds of Partners Every Business Needs

When you get right down to it business is mostly about successful collaboration. In order to succeed you need to develop an ecosystem of collaboration and support. You don't simply get new customers, you partner with them to deliver the most value Continue Reading

Maximize Your Content Creation Efficiency

I get it, great content is difficult to produce. It is even more difficult to consistently produce day after day and week after week. But consistent content production is critical to reaching your content marketing goals. It allows your readers to Continue Reading