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Is There Such a Thing As Work-Life Balance?

Marketing Podcast with Carrie Wilkerson

Carrie Wilkerson via Twitter

Carrie Wilkerson via Twitter

Ah, yes, balance, now there’s a goal.

But as a small business owner is it even possible?

No, I don’t think so, at least not in the traditional 2 + 2 = 4 kind of way.

Balance for me is less about accounting for where you spend your time and more about how you spend your time and how that makes you feel.

So in that sense, you sure better love the work you are doing because you may spend more time at the best and worst job on the planet.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Carrie Wilkerson, speaker, consultant, author of the bestselling book The Barefoot Executive, and founder of CarrieWilkerson.com. We discuss work-life balance, managing stress and taking control of your life.

Questions I ask Carrie:

  • What does it mean to have the perfect work-life balance?
  • How can you remove the guilt cloud of the “Should-have-dones” off your mind?
  • How can you avoid the fear of missing out?

What you’ll learn if you give a listen:

  • How modern lifestyle changes have added to this concept of work-life balance
  • Why work stress may affect women more than men
  • How to implement the discipline necessary to be more productive

This episode of the Duct Tape Marketing Podcast is brought to you by FreshBooks, small business accounting software for non-accountants. Freshbooks is offering a free month of unrestricted access just for Duct Tape Marketing podcast listeners. You don’t even need a credit card to register. To get your free month, go to freshbooks.com/ducttape and enter DuctTape in the “How Did You Hear About Us?” section.

113 of the Best Lead Generation Tools and Resources

tools

I know, monster list posts are so last year, but I wanted to put together a resource that could be a bit of a guide as you navigate all of the various platforms, networks, and channels available today.

As I’ve written in the past, I currently point to sixteen distinct growth channels and have grouped the tools and resources by channel to make it easier to navigate.

Now, before you go into a click-induced coma, understand that my belief is you should be going as deep as possible in one or two channels and looking towards new channels as a way to amplify where most of your awareness and customers come from today.

If most of your clients are generated by way of referral, then by golly start there, build multiple referral programs and look to use channels such as partnering and content to amplify how you get referrals. Teach referrals to your customers and offer to teach referral generation to their customers in B2B settings.

In each of the channels below I’ve listed some of my favorite tools and then linked to article and resources where you can learn more about the topic in general.

So, don’t think of this post simply as a list, look at it as a table of contents to your education on the subject of Lead Generation and Conversion.

Have fun!

1. Referral Marketing– This includes intentional word of mouth activities, viral tactics as well as intentional referral generation.

Tools

  • Ambassador   – Online referral program, starts at $200/mo.
  • Extole  – SaaS platform w/optimized sharing & custom codes.
  • Referral Candy – Easiest way to add refer-a-friend to your store.

Further Reading

2. Public Relations– This includes activities aimed at receiving coverage in traditional media outlets.

Tools

  • Prezly – Create your own press room in minutes, with a chosen url and embedding features. Enhance your brand’s identity with color options and logo/photo uploads.
  • TrendKite – Easily measure the impact of news on your brand with custom dashboards.
  • HARO – Help a Reporter Out is a great way to get linked to reporters looking for sources
  • Instant Press Release – Tool that helps you write and format your press release.
  • PRNewswire – Press release distribution service.

Further Reading

3. Online Advertising– This includes the use of pay-per-click platforms, social networks, display ads and retargeting

Tools

  • AdEspresso – The easiest online tool to manage and optimize your Facebook Advertising Campaigns.
  • Marin Software – Optimize your Search, Social & Display ads across channels and devices.
  • GoogleAdWords  – Advertising service for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.
  • AdRoll – Retargeting platform, making retargeting simple and profitable for companies and agencies of all sizes.
  • WordStream – Service that manages PPC campaigns, but great info too.

Further Reading

4. Offline Advertising– This includes advertising in offline print and broadcast outlets such as magazine, TV and radio

Tools

  • Postcard Mania – Great online tool to create offline direct main campaigns.
  • Vista Print – The leading online printing and promotional products provider.
  • Canva – Easy & free do-it-yourself creation of flyers, business cards, etc.
  • Jelli – Self-service platform specifically designed for broadcast audio advertising; the easiest and fastest way to buy radio ads.

Further Reading

5. Content Marketing– This includes publishing, optimizing and sharing educational content that draws search traffic, links and subscribers

Tools:

  • BuzzSumo –  Search tool that tracks content on all social networking sites and ranks them based on the number of shares on various social media platforms.
  • Quora –  Identify trends from consistently asked questions to inform your content creation efforts.
  • Buffer –  Use Buffer to schedule your content across Facebook, LinkedIn and Twitter for posting at the best times optimized for your account or at the times of your choosing.
  • CoSchedule – Editorial calendar that plugs in to WordPress.
  • DivvyHQ – Full featured editorial calendar for managing all content and content teams.

Further Reading:

6. Sales Playbooks– This includes the creation of specific actions aimed at mining, generating, nurturing and converting leads

Tools:

  • Nimble – One of the best social selling CRM tools.
  • Pipedrive – Visualize your sales pipeline and keep the line moving.
  • Contactually – Tool that helps you stay in contact with your most important relationships.
  • Kite Desk – Describe your ideal prospect and get leads.
  • AeroLeads – Prospect Generation Service provides you a processed list of prospects with valid email IDs.

Further Reading:

7. Email Marketing– This includes the use of targeted and automated email campaigns based on conversion actions

Tools:

  • Aweber – Features auto-responders and allows you to broadcast messages, run reports and manage subscribers.
  • MailChimp – Probably the easies and most widely integrated email provider.
  • ConvertKit – Provides InfusionSoft like automation capabilities without the InfusionSoft price.
  • ActiveCampaign – Fully integrated solution for intelligence-driven marketing and sales.
  • Wishpond – Lead generation platform with variety of tools from contest management to drip email campaigns, pop-ups, etc.

Further Reading:

8. Utility Marketing– This includes the creation of useful tools that stimulate traffic, sharing and brand awareness

Tools:

Further Reading:

9. Influencer Marketing– This includes the practice of building relationships with individuals and outlets that can influence pre-established communities

Tools:

  • Followerwonk – Tool that allows you to target Twitter followers by topic.
  • BuzzSumo – I use this to find people writing great content that gets shared and who shares it.

Further Reading:

10. Search Engine Optimization– This includes on page and off page optimization activities aimed at generating organic search engine traffic

Tools:

  • Moz –  Inbound marketing and marketing analytics software subscriptions.
  • SEM Rush – Find profitable key words.
  • SpyFu – Download competitors’ profitable key words.
  • Ahrefs – Combination tool that allows you to work on your own SEO and spy on competitors.
  • Raven Tools – Suite of SEO and online marketing tools.

Further Reading:

11. Partner Marketing– This includes co-marketing activities run in collaboration with strategic marketing partners

Tools:

  • BNI – World’s leading referral and networking organization.
  • Co-marketing agreement – Tool for creating agreements with partners from Rocket Lawyer.
  • Zift Solutions – Empower Channel Partners with Through Partner Marketing Automation.
  • Impartner – Impartner PRM is the industry’s only turnkey PRM solution which can help companies have a new system up and running in 30 days.

Further Reading:

12. Social Media Marketing– This includes the act of building engagement on established platforms and networks such Facebook, Twitter, and LinkedIn as well as targeted industry platforms

Tools:

  • Buffer – Great for sharing across platforms and my daughter works here so go buy this!
  • Social Mention – Real-time social media search and analysis.
  • AgoraPulse – Full social media management tool.
  • Socedo – Socedo discovers the social prospects that match your custom criteria then further qualifies them via predefined engagement workflow.
  • Follower Wonk – Dig deeper into Twitter analytics to see who your followers are, where they are located and how often they tweet. Find and connect with new influencers in your niche.

Further Reading:

13. Online Events– This includes events such as webinars, demonstrations, and workshops conducted using online tools

Tools:

  • Zoom – Lightweight online video chat platform for hosting meeting.
  • GotoWebinar – The tool for online meetings and webinars for big audiences.

Further Reading:

14. Offline Events– This includes events such as workshops, demonstrations, seminars, trade shows, showcases and customer appreciation events

Tools:

  • Eventzilla – Lets you setup a custom event registration page and sell tickets or accept registrations online in less than 5 minutes.
  • MeetUp – World’s largest network of local groups. Meetup makes it easy for anyone to organize a local group or find one of the thousands already meeting up face-to-face.
  • Eventbrite – Makes it easy for event organizers to sell tickets and manage registrations.

Further Reading:

15. Speaking Engagements– This includes the appearance of company representatives in sponsored speaking engagements at events such as industry conferences

Tools:

  • MindTools – Course on public speaking.
  • TED – Some of the best examples of short, impactful talks.
  • Toastmasters – Local groups that meet to practice public speaking.
  • SlideShare – Online portal for slide presentations.
  • Lanyrd – Tool for discovering professional events.

Further Reading:

16. Community Building – This includes the intentional act of building and facilitating a community around a shared interest or topic related to the organization’s industry.

Tools

  • Intercom.io – Tool that lets customers communicate from your website.
  • Delighted – Great tool for gathering feedback from your customers.
  • Ning – Build your own community platform.
  • Facebook Groups – A Facebook feature that makes it easy to build a community on Facebook.

Further Reading

How to Stress Less About Referrals

You already know the value of a referral in building retention, value and loyalty to your brand. And those referrals help you grow your customer base at a much lower cost than waiting for customers to discover you. The numbers…

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