How Big Things Are Getting Done Today

Marketing Podcast with Erica Dhawan There was a time when people toiled away in remote suburban garages hammering out their big idea. Many of the world's greatest companies and innovations happened this way, but today there's a decidedly Continue Reading

The New Sales Playbook

Recently, I was asked to present my ideas on how salespeople can best compete in today's sales environment. A great deal about selling has changed over the last few years, but mostly what's changed is the way people buy and that's what you Continue Reading

How You Turn Your Employees Into Brand Marketers

Think for a minute about your best customers. Not only do they represent returning business, but the best customers refer you to their family, friends and business partners. They rate your business highly on Google and interact with you in social Continue Reading

Weekend Favs February Fourteen

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don't go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a Continue Reading

How to Maintain a Consistent Brand Identity Across Social Networks

It's guest post day here at Duct Tape Marketing - enjoy this post from Xavier Davis When social media marketing first began it was rather easy to maintain a consistent brand identity. This was due in large part to the fact that there were only a Continue Reading

Treat Your Customers Like the RASCLS They Are

 It's guest post day here at Duct Tape Marketing, and today's guest post is from Duct Tape Marketing Consultant Network Member Scott Stern. Enjoy! If you’re a regular reader of this blog, you’re probably familiar with John’s Marketing Hourglass. Continue Reading

Marketers Who Use Science and Data Win

Marketing Podcast with Neil Patel I'll get straight to it today - my guest for this week's episode of the Duct Tape Marketing Podcast is Neil Patel, founder of online tools and services such as Crazy Egg, KISSMetrics, and HelloBar. Like so many Continue Reading

As a Business, We Are What We Aspire to Be

The title of this post applies to most things in life I feel and certainly in business. Unless we have goals and aspirations for our business, it's hard to imagine arriving at a destination of our own control. Businesses have long espoused the Continue Reading