5 Ways Writing A Book Will Supercharge Your Online Presence

Let me tell you right off the bat, writing and publishing a book is a lot easier than you think.  In September of 2014, when I became a Duct Tape Marketing Certified Consultant, I provided a list of ten reasons why joining the Duct Tape Marketing Continue Reading

Proven Strategies for Local Lead Generation

Marketing Podcast with Mark Z. Fortune and Kevin Jordan Every local-based business wants to improve their local lead generation process. Leads are the life-blood of your marketing efforts. The best salespeople can convert those leads into sales, Continue Reading

Quick Fixes to Polish Your Online Presence

You want to go to dinner, but your regular pizza place is packed. You turn to Google. You want to order flowers for your mom for Mother’s day. You turn to Google. You have a new candidate coming in to interview this afternoon. You turn to Google. You Continue Reading

Weekend Favs June Twenty

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don't go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a Continue Reading

3 Effective Ways to Use Video in Your Marketing Mix

With consumers viewing more than 8 billion videos per day on Facebook and YouTube, it’s increasingly critical that businesses include video in their marketing strategy. In a recent survey conducted by Animoto, we asked more than 1,000 U.S. Continue Reading

How to Use Email Tracking to Dramatically Ramp Up Sales

It’s no secret that email marketing metrics offer great insights.  They let you learn from your customers’ behavior and steer your marketing ship accordingly. But how do you find the best strategy for connecting with customers and prospects Continue Reading

We’re All On The Same Side in Sales

Marketing Podcast with Ian Altman There was a time, a really long time, where selling was compared to winning a game, outflanking your opponent or capturing your prey. And maybe when the seller held a few of the cards there was some truth to the Continue Reading

Will Amazon Put You Out of Business?

Let me start by saying, I have nothing against Amazon. In fact, I'm a user and fan, but don't look now, they are coming after your business. They already own some pretty big market share in many categories beyond books and recently made real a Continue Reading