30 Tips for Great Digital Marketing

It’s guest post day here at Duct Tape Marketing and today’s guest post is from Tara Banda – Enjoy!

Tips-great-digital-marketing-ducttapemarketingA man walks into a bar/restaurant/hotel/car repair shop. Chances are, he found it online. That’s because today’s consumers, 80% according to Google, rely more on the Web to find and choose local businesses.

So how do you make sure that these consumers find and choose your local business? By using a mix of these four strategies for great digital marketing: search advertising, webSite, search engine optimization, and social media. Here are 30 tips to get you going.


Search Advertising Tips

1. Identify and follow the rules of Bing, Yahoo!, and Google search ads before running your campaign as all have slightly different formats.

2. Optimize the URL displayed in your search ad so that it’s relevant to the product or service you are promoting.

3. Include target keywords in your headlines and copy that either match or closely match the keywords you bid on in order to boost the chance that your ad appears for those terms.

4. Write strong calls to action for your search ads that directly state what you want consumers to do. For example “Contact for a Free Estimate” or “Get a 50% Coupon.”

5. When using a click-to-call extension, consider using a tracking number so that you can identify and measure which ads perform the best.

6. Don’t spend precious text ad character count on your business name. It should already be in your optimized URL.

7. Do capitalize the first letter of major words in your ad. Don’t (read “NEVER”) go crazy with all caps.

8. Should you use correct punctuation in text ads? Yes! It just makes good sense.

9. Using trademarks in text ad copy is a no-no unless, of course, you own them. You can, however, bid on terms relevant to your business.

10. DUUA (don’t use unknown abbreviations). While it could pique the interest of a few searchers, why take that chance?

Website Tips

11. If you haven’t updated your website since 2010, do it now. A clean, modern design is key in digital marketing, plus it ensures that you meet today’s best practices and Web standards.

12. Make your website mobile-friendly! The 2014 Local Search Study results indicate that nearly 80% of local mobile searches end in a purchase. This is a big audience you shouldn’t ignore.

13. Accurately complete your site’s metadata (title tags, descriptions, alt text, etc.). Not doing so can negatively impact your visibility on SERPs.

14. A business blog is a winning addition to your website. It can help boost your site’s SEO, set you apart from the competition, and demonstrate your knowledge and expertise. It’s a win-win situation.

15. In order to get found by local consumers, you need to optimize your site with local information like your address and geo-targeted keywords.

Search Engine Optimization

16. Having a business blog is useless if you don’t regularly create and promote original and sharable content to help prove relevance and therefore rank in search engines.

17. Enable share buttons on your blog so that readers can easily post your content to their social media pages and drive visitors back to your website.

18. Optimize your Google+ Local page to help your business name, phone number, location, and even opening hours show up in Google Maps and Google’s local search results.

19. Much like Google+ Local, Yelp is platform to complete and post information about your business. More importantly, it helps feed Apple Maps with local business results.

20. Include geo-specific keywords, such as your city, neighborhood, and zip codes, in your website, blog, and even social media copy to appear in search results for these terms.

19. Don’t only promote blog posts once. Repurpose them as engaging images, quotes, or questions in order to generate additional views, shares, and subject relativity.

21. Getting backlinks from influencers and other industry-related websites that have already established credibility are great for building your own authority and driving more visits back to your site.

23. Enable Google Authorship to help build your personal brand. By establishing yourself as a subject matter expert, you can share your own content, generate more shares, and drive more website visits.

22. Since positive reviews rank in search engine results, generate positive reviews with high rankings to help persuade consumers to choose your business.

26. Once you receive positive reviews, promote them on your website and social media sites so that consumers who search for you business on social sites or local directories see the great things others say about your business.

25. Images can help sell your business, and they also rank in search engines. Don’t name your images “photo.jpg,” and instead name them more descriptively, add alt text, or captions on your website to help images show up in search results.

Social Media

27. Think, review, and review again before you make a social media post or comment. The ability to easily take screenshots makes it difficult to take back a social media mistake.

28. Since your employees also represent your brand, both in person and online, implement a social media policy that at the least permits them from sharing internal information.

29. Before you jump on a trending hashtag, make sure you know the origin of it. Not doing so can potentially cause social media regrets.

30. Like it or not, you “share” your brand on social media. And since consumers can start good and bad conversations about you, make sure to set up alerts that notify you of new mentions, comments, or messages.

Tara Banda Duct Tape MarketingTara Banda is a brand-builder, copywriter, and social media marketer in Dallas, TX. She has worked with businesses of all sizes — from Fortune 500 companies to local non-profits to startups — to define their voice, promote their brand online through digital marketing, and build lasting relationships with fans and advocates.  Tara is a currently a Content Marketing Manager at ReachLocal. In her spare time, she is obsessed with learning recipes for international cuisines. You can learn more about her on LinkedIn or Twitter.


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  • edirect

    I’d expect more valuable tips from Duct Tape Marketing. These are 101. This is a disappointment.

    • http://www.ducttapemarketing.com/blog ducttape

      Hey some folks need the basics and we are here to serve them all!

  • http://www.irissignals.com/ Kostas Chiotis

    While some may have expressed disappointment in the ‘basic’ tips offered here, I think that sometimes even the most experienced marketers need to go back to basics from time to time so thanks for the reminder. They may well be marketing 101, but a lot of them are things I see all the time so clearly the reminder IS needed!

    • http://www.ducttapemarketing.com/blog ducttape

      Thanks and I agree

  • http://skylite.com/ john micheal

    In this article you have mentioned great tips about on-line marketing.
    You have done a great job.

  • http://www.itfreelancing.net/ www.itfreelancing.net

    You included all essential element for successful Digital Marketing. Really appreciate your efforts.

  • http://www.kingged.com/ Sunday

    When it comes to great digital marketing, it is always important to embrace sharing of value to the customer.

    In search advertising, social media, website creation, and search engine optimization, the importance of value added for the customer should never be regarded to the background.

    This is what readily makes the customer to search, buy, and return to a local business. The digital marketing tips shared readily highlight the importance of solving the problem of marketers!

    I upvoted this post in kingged where it was shared for online marketers and bloggers.

  • http://kingged.com Pauleen

    Hi, Tara! I think it’s my first time to visit your blog.

    Anyway, I’ve found your tips good and effective enough to employ by many marketers.

    Digital marketing has been one of the profitable online business that people are doing nowadays. There are many effective strategies to use in digital marketing in order to become successful, and it includes the four main strategies you’ve mentioned above, which are the search advertising, website optimization, SEO and social media.

    I believe that marketers will surely succeed in their digital marketing journey as long as they will consider these tips given above, plus the right approach to do it so.

    Thanks for the shared knowledge! :)


    I’ve found this post shared in Kingged.com and leave the same comment there.

  • Emmanuel Cudjoe

    Hi Tara,

    Whiles carefully reading this piece of yours with respect to pursuing a good digital marketing, what caught my attention the most was this; ”Write strong calls to action for your search ads that directly state what you want consumers to do. For example “Contact for a Free Estimate” or “Get a 50% Coupon.”

    Individuals online don’t have much time so having an attention grabbing statement matters a lot.

    This is Emmanuel with kabenlah.com and I found this post of yours on kingged.com

  • http://www.businessbanter.com/ Shameer Shah

    Some great tips here Tara! Well written.

  • http://www.keydifference.com/ Linda Joseph

    Great tips….i was really looking out for such post….i got it,thanks for sharing

  • https://plus.google.com/u/0/105306872111062070128/posts Stuart Dell

    Thanks for the tips. Everybody must remember these in order to make ti big especially in the world of digital marketing. My favorites are your tips about social media! Social media has made a lot of difference ever since it became popular! There are even social media tools like http://postific.com/ that have been created in order to improve productivity.

  • Brian Kaplan

    The tips are very valid – and should be incorporated in a Marketing Plan or Yearly Strategic Plan. Also use of CRM is very important along with a Lead Page attraction can help with all of these types of tools, especially social media. As a Marketing Consulting Firm our consideration #1 was mobile presence – and having access to many types of businesses that we can provide our services to. We have a Target so for us it was best to join a Business Community and Loyalty Rewards program that would give us access to the top business in the US that we could service. It is known that early adopters are the innovators, and they lead to the earlly majority, which is the clientele we desire. We did this by becoming a Loyalty Partner Company in Lyoness, not only as a B2B company but a B2C company and with over 350,000 members in the US it made sense. Globally there are 5 million members. It is helping us network businesses locally and create sustainable referrals in our local community, our county and our state. Thanks for the tips…Sincerely Brian / UCN Biz Group / Lyoness Loyalty Partner Company.