How to Create a Marketing Strategy That Is Perfect for Your Business
Determine the resources, strategies and innovations needed to take your organization to a place of unknown some 12 or 18 months from now
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And yet, the tactical idea of the week gets most of the mind share of the business owner.
Strategy and tactics must go hand in hand in order for a business to achieve a measure of true momentum, but an effective strategy must be in place before any set of tactics make sense.
This Sun Tzu quote, borrowed from the Art of War, pretty much sums up my feeling on the subject – “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”
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