The Greatest Marketing Blunders of All Time Occur When You Ignore The Power of Referrals

Referral Marketing is a state of mind - you get what you expect!

Everybody knows that one of the most effective ways to grow any business is through referrals. Yet, when I ask most small business owners what they do to guarantee that they receive a steady stream of referrals, they are hard pressed to give an answer.

Referral marketing is the most powerful, cost-effective and targeted marketing you can do. Now that I got that off my chest I need to tell you that it is easier than you think to create a flood of referrals for your business.

The single most important factor is that you must first expect referrals. If you are not receiving referrals from everyone of your clients then I want you to implement this one simple piece of marketing starting today.

The next time you begin to do business with a new client, I want you to say this to them--"Mr or Ms customer, we know that you are going to be so pleased with our product, service, etc. that part of your responsibility as our client is that within 6 months you will provide us with x number of referrals. (Now at this point you might also explain exactly who and what makes a great referral)

Guess what will happen when you do this. Your client will look you straight in the eye and agree. They have little choice. Think about what a great proposition you have just made. You have guaranteed their happiness. They now know that you are going to bend over backwards to make sure they are happy. And of course you will.

This new state of mind will take over your client relationship, keep you from making the world's greatest marketing blunder, and impact all of your marketing. By simply expecting referrals you will get them. Now what you do with them and how you turn them into satisfied clients is the stuff for another newsletter but, without this first step you will never go very far with this powerful marketing tool.

Referral Marketing Resources

Referral Flood - How to create a flood of new business without spending one dime on advertising. An insider's shortcut to referral marketing that will supercharge your business, your wealth, and your life...even if you don't know a thing about marketing. Ebook and Audio CD course.

Small Business Marketing Bible - David Frey
ENTREPRENEURS AND SMALL BUSINESS OWNERS...
Are you a small business owner or home-based business owner that is frustrated because you're not getting enough qualified prospects? With the right tools ANY SMALL BUSINESS OWNER can have all the customers they want, no matter how poor you think you are at marketing.

The InfoGuru Marketing Manual - Robert Middleton
This comprehensive marketing manual contains everything you need to attract more clients to your professional service business. Manual includes complete 23 chapter text with hands-on action plans, audio tutorials, articles, marketing discussion group, and many additional bonuses.

Related Articles

Referral Marketing - The Most Powerful Form of Advertising
Business owners tell me everyday that the way they generate the most new business is through word of mouth. Yet they don't seem to grasp the power of this statement. Few if any businesses harness the true power of referrals by making the receiving of systematic referrals a cornerstone of their marketing efforts.
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Unwritten Rules of Referral - John Jantsch - Follow these rules when you design your referral marketing system and you can create a flood of new business

Educate Your Referral Sources - John Jantsch - Show your clients and referral sources exactly how to refer you and receive higher quality referral leads.

Expect Referrals - John Jantsch - One of the most powerful referral systems on the planet is to simply make receiving referrals an expectation of doing business with your firm