Speaking Topics Overview (4 min)
TEDxKC – Rethinking Commitment (5 min)
“John is the consummate professional. It is so rewarding and refreshing to work with somebody who is kind and cares about making our event the best it can be. The audience feedback has been superb and we will definitely invite John back!”
Mark Schaefer, Founder of Social Slam National Conference
“John Jantsch has a real knack for boiling marketing for the small business down to simple but highly practical action steps. His presentations are inspirational, motivational and always full of real-world information.”
Ken Yancey, CEO SCORE
Contact
John Jantsch – Duct Tape Marketing
1800 Central, Ste 203, Kansas City, MO 64108
Call Toll Free: 866-DUC-TAPE (382-8273)
Contact Form
John Jantsch is a speaker, marketing consultant, award winning social media publisher and author of two Wall St Journal best selling books – “Duct Tape Marketing – The World’s Most Practical Small Business Marketing Guide” and The Referral Engine – Teaching Your Business To Market Itself.
After working with small business owners for over 15 years and growing increasingly frustrated with the lack of a systematic approach to small business marketing, including online and social media, Jantsch decided he could make his mark on the small business world by creating the perfect small business marketing system.
“John offers practical processes and gives you the action steps to take to quickly implement his referral techniques for rapid results.”
Robin Robins, Technology Bootcamp
A partial list of satisfied groups that have heard John Speak:
Small Business Administration, American Marketing Association, OPEN from American Express, U.S. Chamber of Commerce, Microsoft, International Association of Business Communicators, American Institute of Architects, American Academy of Family Physicians, Painting and Decorating Contractors of America, Associated Builders and Contractors, National Association of the Remodeling Industry, eBay, Public Relations Society of America, Sage Software, SCORE Leadership, Exact Target, Venda Mas
John’s Most Popular Topics Include:
How to Create the Marketing Strategy That Is Perfect For Your Business
In this session best selling author John Jantsch walks participants through the process of developing or discovering a marketing strategy to act as a foundation for all marketing related activities, decisions and campaigns.
The session includes insights for both start-ups and ongoing enterprises.
Participants will learn how to:
- Connect purpose and passion with strategy
- Define an ideal target client
- Create a compelling value proposition
- Choose a defining brand personality
- Mold a core message of differentiation
- Build a Marketing Hourglass
- Use a Strategy Matrix to guide decision making
How to Build a Turn-key Marketing System
In this session best selling author John Jantsch will reveal the 7 steps to small business marketing success as a framework for building a marketing system and marketing action plan.
This universal step-by-step approach can be applied to any size business, start-up or move-up, in any industry.
Participants will learn how to:
- Mold strategy before tactics
- Build a Marketing Hourglass
- Develop a content strategy
- Integrate a total web presence
- Install the lead generation trio
- Create a selling system
- Build a marketing action plan
How to Build a Referral Engine
Referrals are the lifeblood of most practices and often the driver of the most profitable business and yet few firms focus the appropriate attention on systematic referral generation.
In this session, best selling author John Jantsch will teach participants the key elements required to build your very own referral engine.
Participants will learn how to:
- Create a more referable experience
- Adopt a referral mindset
- Target the hottest referral suspects
- Educate and trigger referral sources
- Build creative referral campaigns
- Construct a referral network platform
How to Create a Culture of Shared Commitment
Every business has a culture. It may be strong or weak, positive or negative, or just plain hard to spot, but it’s like a form of internal brand in a way. It’s the collective impression, habits, language, style, communication and practices of the organization.
In this inspirational session best selling author, John Jantsch will discuss the element of a business culture built on shared commitment.
These elements include:
- Shared stories
- Shared beliefs
- Shared purpose
- Shared plans
- Shared leadership
- Shared outcomes
- Shared ownership
Speaking Fee:
$10,000 + travel expenses for up to 1/2 day. Call to discuss full and multiple day fees.
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What Others Are Saying About Duct Tape Marketing Speaking Appearances
“John Jantsch is the Peter Drucker of small business marketing tactics.”
-Seth Godin, author of Linchpin
“John Jantsch was a fantastic keynote speaker for our eMarketing For Entrepreneurs Conference. Working with John was a pleasure, as he not only served as keynote speaker, but also as a breakout session facilitator. His vast knowledge and experience in the area of marketing — and specifically eMarketing — showed throughout the day. There is no doubt that John contributed to the conferences incredible approval rating, with 97% of polled participants stating they would recommend the conference to others.”
-Brad Kleimann, Corporate College Cleveland, OH
“John Jantsch is one of the best resources available today for small business owners looking for real-world marketing ideas that actually work. Duct Tape Marketing proves that there are REAL business benefits to a disciplined approach to marketing!”
-Anne Plese, Marketing Alliance Manager, Sage Software
“Your presentation at our annual conference was informative, right on point and clearly targeted to our audience of independent information professionals. You provided practical insight on the topic of small business marketing that should be shared with all small business owners. You presented in a manner that was thoroughly captivating with just the right balance of humor. Our members left wanting more and anxious to put into practice the tips you provided. Thanks for the inspiration! “
-Jodi Gregory – President Association of Independent Information Professionals
“I thought I’d let you know that we thought the PRSA workshop yesterday was fantastic. We got a lot of great ideas from it. We have already set up our own blogs to practice our blogging skills.”
-Plattform Advertising
