Why You Must Create a Total Online Presence Right Now

Your website is the hub of your online presence and is clearly a must in this digital world. However, it’s only one piece…

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4 Questions You Must Answer to Develop Your Marketing Strategy
Developing a marketing strategy for your business can be tough, especially if you don’t know where to start or what to focus on. I’ve found that if I get stuck while putting together my own strategy, or a marketing strategy for clients, I just need to refer back to the four questions below to help […]
Podcast
Get Anybody to Do Anything You Want
iTunes | Android | RSSMarketing Podcast with Phil M. Jones Podcast Transcript The title of this post is misleading and maybe even a bit disturbing to some, so let me clarify that I mean for good only! By studying human behavior and language, you can put yourself in the best possible position to do […]
Weekend Favs March 18
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]

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How to Use LinkedIn Groups to Generate Quality Leads Continuously
If you’re a professional or job seeker (which, if you’re on the DTM blog, you obviously are), you’ll know that LinkedIn is the biggest, baddest kids on the block. With over 400 million users to date, a recent acquisition by Microsoft, and a revamped user interface, LinkedIn seems poised to be the best platform for […]
3 Shifts That Will Take Your Story To The Next Level
The global aid organization, Mercy Corps, tested a story approach to fundraising. Their traditional email approach told about the work the organization was doing throughout the world. How they had grown over the years through contributions and support. And how the money was being spent. Then it called for action — a donation. Their story-based […]

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If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Podcast
The Impact of Dynamic Communication
iTunes | Android | RSSMarketing Podcast with Jill Schiefelbein Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Jill Schiefelbein. Schiefelbein is an entrepreneur, former college professor, professional speaker and communication expert, and the author of Dynamic Communication: 27 Strategies to Grow, Lead, & Manage Your Business. She […]
Create a Referral Engine That Works Every Day
I’ve written about this topic many times, but it just never get’s old! (Check out the referral marketing archive on Duct Tape Marketing) The fact is, although I’ve been writing about the idea of referral generation for years, it always remains relevant, no matter what marketing trends and technologies come and go. Getting referrals can […]
Weekend Favs March 11
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]
3 Types of Content That Gets More Traffic, Links and Shares Than All the Others
Why waste time creating content that doesn’t get you traffic, links, and shares? The problem for many content creators is they aren’t sure what type of content to focus on, so they try creating everything and anything they feel like creating in the moment. That works for some, but not for all (especially not for […]

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