The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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Podcast
Is Podcasting for You?
Marketing Podcast with Rob Greenlee Podcast Transcript Every now and then I have to get pretty meta on my podcast and use it to talk about podcasting. Podcasting, both appearing on them and producing your own, is a solid small business marketing tactic and I’ve been trying to spread that word for many years. My guest […]
What Exactly Is Customer Lifetime Value and Why Should You Care?
In the marketing world, niche terms and metrics get thrown around frequently, and while there is some jargon that you can just shrug off, there are others that you should pay attention to, which brings me to the topic I’d like to discuss today: Customer Lifetime Value (CLV). This is a metric that is often […]
Weekend Favs July 22
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]

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Concentrate on Visitor Experience to Increase your Sales Pipeline
Keeping your sales pipeline healthy reduces the worry for businesses that they are not receiving enough income. There are trends throughout the year that can affect the pipeline so how do you keep it topped up at a satisfactory level the whole year? Focus on the Visitor Experience Your company has put effort into marketing […]
Podcast
How to Free Up More Time In Your Work Week
Marketing Podcast with Mandi Ellefson Podcast Transcript What’s your biggest problem? Is it time? Focus? Delegation? Those are the problems I hear about all the time and are seemingly the most difficult to solve. My guest for this week’s episode of the Duct Tape Marketing Podcast is Mandi Ellefson, a scalable freedom strategist and founder […]

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If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Podcast
The Power of Little Ideas
Marketing Podcast with David Robertson Podcast Transcript “Innovate or die.” That’s what Peter Drucker said, and I think a lot of people took that to mean that you have to create a company that disrupts an entire industry and that you should be looking for ways to innovate on your products and services like nobody has […]
In-House vs. Hiring an SEO Professional: Which Path Should You Choose?
Search Engine Optimization is an essential part of the marketing mix today – few businesses can afford to ignore or abdicate this tactic. If you have a well-optimized website, and a content-driven SEO strategy, you are guaranteed to improve your rankings. Yes, guaranteed.  Implementing a sound SEO strategy isn’t tough, but you need to do it […]
7 Best Online Proofreading Tools for Writing Error-Free Blog Content
No blogger ever wants to allow any errors in their content. We do our best to have our articles and other content 100% error-free because we do not want to be viewed as some illiterate rednecks. While we know that allowing a single spelling error by accident does not make you an illiterate redneck, we […]
Weekend Favs July 15
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]

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