Facebook recently added a feature that may help click throughs on Facebook page posts.

With just a little bit of extra work you can now add native call to action buttons to your organic Facebook page updates. Initial testing suggests this can greatly improve clicks.

The post below features a call to action for a webinar, but this type of post would be equally effective for newsletter signup or even as a buy button for a product or service.

Facebook Call to Action

The call to action buttons are also available to Facebook advertisers, but the fact that they have made them available for any status update is what interests me here.

Starts with Power Editor

The only tricky part for some is that you must install and operate a Facebook advertising tool called the Power Editor. Veteran Facebook ad pros will be familiar with this useful tool, but many who simply want to do what I am outlining in this post may not.

The Power Editor only works in the Google Chrome browser so you’ll need that as well. To access and manage the Power Editor go here. You can also get some instruction on using the Power Editor here.

Calls to action in posts

Once you have set the Power Editor up you simply navigate to it and make sure you see your page loaded in the left sidebar. (You can manage any number of pages from this editor so if you manage more than one you may see an entire list.)

Facebook call to action button

From here choose Create post (You can also create an new ad from here)

You will have the option then to create your post text as well as the link for the call to action, add the call to action button from a drop down list, description, photo and display headline and link. You will also want to select the display as post button at bottom.

Once you are satisfied with your post (you’ll have the option to preview it on your page), you must choose publish post (you can choose to publish now or schedule a publish date and time in the future). Once you do this you must also choose Upload Changes from the green button at the very top of the editor.

publish changes

This isn’t a major change for Facebook but I do believe it’s a useful one for those promoting any call to action. For the moment, the native Facebook call to action button has a lot of appeal.

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John Jantsch

John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network.
  • J fletcher

    How did I not know this even existed?

    • Tough to keep up on it all isn’t – but now you do!

      • Thanks! I really appreciate you sharing this resource. I was also unaware of this feature. Do you think brands new to Facebook or with few likes will be able to grow under the new algorithm?

  • Is this a push back against the social media dashboard apps? Presumeably you can’t do this form within Hootsuite…


  • Great read.

  • Barbara Wojdylo-Prud’homme

    This is great! Thanks!

  • Debbie B

    It only has value if your page posts are appearing in the news feeds of your fans, which is happening less and less often for anything but promoted posts.

  • Thank you!

  • Robert

    My “page” does not appear in the sidebar. Any ideas?

  • John – People might need to select “Manage Pages” in the upper left.

  • Thanks for sharing!

  • Ervin

    An app I use to manage my business page now allows you to add these buttons from their UI. Specifically, I love the Call Now button as it lets me provide the phone number I want to be called at.


    As a travel agency owner, it is perfect.

  • Rajesh Kumar


    I was trying to make similar post on fb, but it seems fb power editor navigation and looks and feel has completely changed. I was not able to make such fb post. Can you please confirm if such post can still be made in fb or fb have removed such functionality.