I get lots of requests for information on both writing and correctly formatting press releases. While a press release is not the only tool you need in your PR toolbox, it is still an effective one in some instances. I’ve created a free online tool that will walk anyone through the steps of creating a very powerful press release.

You can find Instant Press Release here. Use it over and over again if you like and share it with your friends and clients. (Hopefully some are one in the same.)

By the way, send me copies of your completed press releases.