As a few alert readers have pointed out this blog has a new theme. (Those of you enjoying the full feeds in RSS readers, please come in from the cold and drop by and say hi!)

builderSuffice it to say the refresh was long overdue but pretty challenging for a site that has so many moving parts (albeit many of them my own spinning plates.)

The new theme is part of a complete overhaul here at Duct Tape Marketing to create a better reading environment as well as a more structured explanation of what the heck goes on around the Duct Tape Marketing System and Consulting Network.

I am also moving the entire site onto WordPress, not just the blog. Even though I’ve got hundreds of static pages built up over ten years of creating content, it’s still the best way to go in the long run.

The redesign process was started with a design contest on Crowdspring. I offered a very fair prize (as in fair to designers) and received significant interest to draw from.

The theme is Builder from iThemes and tricked out by the iThemes team to help show how much flexibility this bad boy has. I can’t thank Cory and Chris at iThemes enough for taking this project on. I love Builder and think it is absolutely designed for the user that wants total freedom to create many templates for many uses.

I still have a lot of work to do on the page conversions, speed work, and tweaking to do as well as a fair amount of redirect work to keep the Google happy, but I would love to hear your initial thoughts.

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John Jantsch

John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network.
  • Looks good, John. It’s much cleaner now. Though I was one of those feed readers that came in from the cold 😉

  • Mizakin

    Body text should be a little larger for easy reading. Otherwise, looks good.

  • Looks good on the iPad

  • Dave

    Finally, I can start reading more of your articles on my iPhone. Thanks

  • Very clean theme.font is not that apt.

  • Love the guys at iThemes! Cory Miller and team are really good to work with – we’re doing a new site ourselves on Builder – wow, the capabilities!

  • corymiller303

    John, love the new site up and running, not just because we helped with it and it’s on our iThemes Builder theme but because I’ve been a regular blog readers for several years and love your work!

    Rock on! Glad we could be a part of this project!

  • The comments and reactions are a bit wobbly (mousing over), especially in Chrome. I like the comment-loading – is it an internal curl call (the only ajax request noted in firebug pokes facebook)?

  • We decided to move our site to WordPress as well. We should be releasing shortly. Comforting to know we’re in good company. Didn’t give too much thought to the theme though. Would appreciate your thoughts on this.

  • Really clean and inviting;what I like is all I want to know is above the fold and then I can wander. WordPress is my platform of choice and @corymiller is a real artist and UX person too.

  • Invisble

    Visually demanding. At least seven items shout out to me with equal volume above the fold.

    Needs a clear hierarchy—everything appears to be equally important.

    The ads are a major distraction for this reader. Hats off for generating the revenue, but shouting as they do, too, it adds to a lot of visual noise.

    Your information is terrific. Your site should be, too.

  • Scott Goodfellow

    C’mon John! You are still marketing like it’s 2003! This site is pretty much the same site on a wordpress platform. Clean it up!

  • The look is much cleaner, crisper and less cluttered than the previous site. That’s the plus. I’m not a fan of the Calibri font for the blog or comments. I would prefer to see Arial or something else.

    Overall, I like the simplicity.

  • I use wordpress for my autoblog. I moved there from tumblr. and couldn’t be happier.