Disrupt or be Disrupted

In a few short years much of what you do, make, fix, sell, and ship, won’t mean much to anyone. In fact,…

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Bo Burlingham on Little Giants
My guest on this week’s Duct Tape Marketing podcast show is Bo Burlingham, Inc magazine Editor-at-Large and author of Small Giants – Companies that choose to be great instead of big. We spend a great deal time talking about the common characteristics he discovered when researching small companies that consistently ranked very high in terms […]
Where To Find A Targeted Mailing List
One of my favorite small business lead generation strategies is to define a mailing list for a target market as narrowly as possible, with the intent of getting that list to a very small number. Once you do this, knowing that most anyone on the list is a good suspect, you can possibly more easily […]
How To Frame A Referral Request
All good marketing starts with a benefit to the prospect in mind. Yet, I often find people are reluctant to ask straight up for referrals out of a fear of looking needy or infringing in some manner upon the relationship with the client. I think the reason that this fear exists is because of the […]

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Should Small Businesses Care About Web 2.0 Marketing Tools?
I spend a great deal of time on this blog uncovering and reporting on new small business marketing tools. One of the hottest trends going is something called Web 2.0. I’m not really sure there is a good definition of what that term means, nor do I think it matters that much. The fact of […]
How To Write A Great Testimonial
Testimonials are great marketing tools, but so often they are created in a way that is less than effective. First some overall tips Get a testimonial from every one of your clients Consider audio and video testimonials Write them for them – or make it easy for them to write it Now some writing tips […]

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Who Else Wants To Advertise On This Site?
Advertising on blogs and in RSS has gone mainstream but remains a bit of a patchy proposition. Early this year I was approached by John Battelle and asked to be one his new firm’s authors in a group of blogs related to small business. I accepted because, well, John Battelle has some serious cred, but […]
Yahoo Adds Local Featured Listings
Yahoo quitely added another type of listing for its local search engine offering. They call this one Local Featured Listings. Essentially, they are giving business owners the ability to buy a featured spot on the search results when someone does a search at YahooLocal. Getting listed by YahooLocal is free (and you should do that!), […]
Can Professional Services Providers Use Coupons?
Coupons have long been a staple for marketing products. Internet coupons came along in recent years as well and have been well received. So here’s my question: With the advantages of geo targeting and automation that come with the Internet, why couldn’t a professional services provider use a service like Zixxo (listen to an interview […]
Small Business Marketing Coach Teleseminar
I recently conducted a couple teleseminars where I addressed the Duct Tape Marketing Authorized Coach opportunity and answered questions from participants interested in becoming Duct Tape Marketing Coaches. I posted the recording of the call on my small business marketing podcast site. This is a pretty big file as the conversation lasted an hour and […]

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