The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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Katrina Sends New Orleans Businesses Online
About 6 months after Katrina hit New Orleans, Yahoo! Small Business hosted a Back in Business seminar, a free event attended by nearly 200 entrepreneurs. The program was designed to help jumpstart small business recovery in the aftermath of Hurricane Katrina. Yahoo!s team of small business experts joined with e-commerce consultants Solid Cactus, and Small […]
Use Your iPod for Presentations
I make lots of PowerPoint presentations using my laptop and a digital projector. I’ve been dreaming of a way to ditch the laptop and start using my iPod to make the presentations. I’m sure there are lots of ways to get this done, but I ran across this tip from Steve Rubel that introduced me […]
Google Apps for Your Domain
I read in an Information Week article today that Google has revealed a major part of its strategy to provide online office tools for small business through a program called Google Apps for Your Domain. Right now the program, still in beta, will allow users to brand GMail, Google Talker, Google Calendar and Google Web […]

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Frequently Unasked Questions
FAQ pages present laser information in a format that allows the user to get just what they were looking for. The problem though is that often prospects don’t know what they don’t know. I think it is equally important to frame the education around your products and services with the answers to the questions they […]
Can I Find You Online In Your Town?
You know you need to be found online locally right? I’ve been preaching it on this blog for years and now even the Yellow Pages Association is suggesting that offline Yellow Pages use is dropping. Found this stat at Marking Vox and just thought I would use it as a reason for a friendly reminder. […]

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If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Blogging for Big Bucks
Business 2.0 revealed a story today written by Paul Sloan and Paul Kaihla called Blogging for big bucks. At first I cringed when I read the headline because too much hype around blogs and making money soured the typical small business marketer from looking into the medium. The article, however, is a great overview of […]
Some More Podcast Tools
Tony Valle, a reader and producer of the Great Big Podcast, said some really nice things about this blog in a recent post (not hard to get my attention, is it?) In checking out the site I found a great podcast resource. So, here are some more podcast tools you might want to learn about. […]
Podcasting Makes You a Member of the Media
Lots has been published about the value or hype of podcasting. MarketingSherpa today put out a nice piece on the subject titled MarketingSherpa’s Practical Podcasting Guide for Marketers. In typical Sherpa fashion it’s a well thought out collection of the usual suspects and should act as a nice guide to encourage someone to look further […]
Where Do Women Business Owner's Open Up Shop?
The SBA released a fascinating research paper this month on women-owned business. Some fun facts: In 2002, women owned 6.5 million or 28.2 percent of nonfarm U.S. firms. More than 14 percent of these women-owned firms were employers, with 7.1 million workers and $173.7 billion in annual payroll. Between 1997 and 2002, the numbers of […]

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