Disrupt or be Disrupted

In a few short years much of what you do, make, fix, sell, and ship, won’t mean much to anyone. In fact,…

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Merchant Circle Offers Some Interesting Local Options
A new service called Merchant Circle launched this week and has some potentially powerful tools for local small business owners, particularly those lacking a strong web presence already. Merchant Circle has done something very unique in my opinion, they have taken some proven online advertising tools and married them with a local online network. When […]
Content, Contact, Community – A Simple, Universal Business Startegy
Every business is a marketing business and, to some degree, every business is an information business. With those two concepts in play I’d like to break down a strategy that any business could adopt and apply with potentially profound results. The strategy has three componant. One is very common and the basis of most business, […]
Video Ads All the Rage
Google launched a video ad option for AdWords this week and it is meeting with mixed reviews. Some Internet marketing types have been hailing video as the next coming of riches (they missed the blog thing so now they are trying to grab for the next train.) One sign that this is still a test […]

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800 CEO Read founder visits the Duct Tape Marketing podcast
I had a great interview with Jack Covert, founder and President of 800-CEO-READ over on the Duct Tape Marketing podcast. CEO READ is a great champion of business books and authors and one of my favorite places to shop. Listen to this interview and hear how Covert accidentally came up with the name for his […]
Co-Branding to grow awareness and gain referrals
Partnering with other businesses, both on and offline, is a tremendous way to increase your brand’s awareness while gaining valuable referrals and exposure. You can use this strategy in many ways, but one of my favorites is to seek out a potential partner, one who serves your target market, and offer to provide a free […]

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If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Book Yourself Solid with Michael Port
I interviewed Michael Port this week on the Duct Tape Marketing podcast. Michael Port is the author of Book Yourself Solid and one of the highest energy marketers you will find. Michael practices what he preaches in his very readable book and is kicking up quite a storm these days in marketing circles. Michael also […]
New Author on the Duct Tape Blog Channel
Rob Kirby has taken over writing the Design Matters blog here at the Duct Tape Blog Channel. Join me in welcoming Rob. Rob earned a BFA in Illustration from Art Center College of Design in Pasadena in 1992, and has served as a senior designer and art director for a number of companies including Nature’s […]
A List of PR Blogs Worth a Visit
Got any more I should know about?
Is Pay Per Call Advertising Working?
Lots is being said about pay per call advertising but so little exists in terms of measurable results that it is still a little tough to know if this play makes sense for the typical small business. The bottom line lies in understanding your lead conversion process – does it require a phone conversation with […]

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