The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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Podcast On Small Business Radio
I recorded a podcast on Small Business Radio this week and had a great chance to visit with Tony Valle and the folks at Promethius Consulting. They’ve got a nice set-up and are doing podcasting right.
And Now a Word from the Word of Mouth Podcast
Andy Sernovitz, CEO of the Word of Mouth Marketing Association (WOMMA) stopped by the Duct Tape Marketing podcast to talk about his book, apply named book – Word of Mouth Marketing: How Smart Companies Get People Talking. Andy’s book points out the fact that while word of mouth marketing has been around a long time, […]

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Does Your Firm Suffer from Feature Creep?
I have a software development client that is always complaining about “feature creep.” This is their industry term for a software development project that continues to grow as users determine they need little add ons along the way. Next thing you know, nobody can really remember what the software was supposed to do because it […]
Small Business Summit 2007
I am participating in the Small Business Summit in New York City on February 13th and hope to see you there. I am presenting a small business marketing case study with Tom Szaky, CEO of Terracycle – I interviewed Tom not too long ago on my podcast. The line-up of speakers includes Justin Kitch, CEO […]

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If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

What Referrals Can Tell Us
Referrals are great – especially when they quickly turn into a highly qualified, ideal client. That’s the promise of a referred prospect really isn’t it? They’ve been made aware of you, told why they should like you and shown what you do that is different, valuable and trustworthy. So, here’s a little tip. The next […]
What's a Zane Anyway?
My friend Zane Safrit, CEO of Conference Calls Unlimited had his blog as the featured blog from the TypePad universe yesterday. I hope the added exposure will turn lots of folks on to one of the more insightful blogs I read. Zane is a great person, runs a great company, and writes a great blog. […]
Basecamp for Lead Conversion
I love and use the heck out of Basecamp, an online project management application. I’m not alone is this as Basecamp is one of the most popular web 2.0 business apps going. Recently, I’ve started to use it in a way the some might not think of. A project, think lead nurturing, is so easy […]
A Kansas City Book Signing
If you happen to find yourself in the Kansas City area! Please join me for a mini marketing workshop and book signing to celebrate the launch of my new book Duct Tape Marketing – The World’s Greatest Small Business Marketing Guide Wednesday, January 17th 2:00 pm Barnes & Noble Booksellers Country Club Plaza 420 W […]

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