The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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What's the Measure of One Word?
It’s absolutely essential that you find a way to differentiate your business in a meaningful way. I know I talk about this all the time, but it’s that important. What if you interviewed a handful of clients and asked them this question: “What’s the ONE word you would use that best describes what we do […]
Are You Investing In Long Term Marketing?
I know that you need the quick fix, you want result now, you need the hot new thing. Ask yourself this question – how long do you plan to be in business? If it’s more than a year, then I suggest that while you get out there and make the phone ring today, you also […]
Making Connections to Build Your Network
Larry Benet bills himself as the Connector. He preaches, teaches, and practices powerful tactics that help business owners and sales professional connect and build mutually beneficial business relationships. His forte is helping people connect with hard to reach and well-known individuals. Larry stopped by the Duct Tape Marketing Podcast recently. He shares a well-known, but […]

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Trick or Trust?
When it comes to direct mail letters, getting the envelope opened is a very big part of the game. I get asked often what should go on the outside of an envelope to get a prospect to open the letter. As always part of that depends on the list. If this letter is being sent […]
Using Google AdWords for Testing Organic Keywords
Google AdWords for Testing Organic Keywords Organic search results rock – showing up on page 1 on Google or Yahoo for key terms is a great way to build traffic and business. Once the work is done to get there, the cost may be next to nothing to stay there. But, getting nice organic search […]

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What If You Had Fewer Leads?
I was reviewing some numbers with a client not long ago and they expressed concern that the overall number of leads they were producing had been going down steadily over the past year. I knew a few of the other numbers and what we had been attempting to do with their marketing so I quickly […]
Studio Dell – Videos for Small Business
Dell has created an ambitious video undertaking called Studio Dell. Studio Dell features 5 minute how to type video interviews with experts on the subjects of small business, IT, and even home based technology uses. I was invited into the studio on a recent trip to Austin and you can view an interview clip I […]
How to Be More Approachable
Scott Ginsberg is known by many as “the name tag guy.” The story goes that one day in college he wore a name tag during an event and decided to just leave it on the rest of the day. What he discovered was that it made it a lot easier to meet people. He hasn’t […]
What's In Your Name?
The name of your company can and should carry some serious marketing weight. At best, it will evoke an appropriate emotional response from your target market, at least it will clearly identify what your firm does. Too many small business owners don’t give much thought to this tool and either come up with names that […]

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