Small business marketing blog from Duct Tape Marketing

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

Most Recent

Weblogs a Great Way To Generate Traffic
Search engines love content. There’s no secret to that but as anyone who has maintained aweb site will tell…creating and changing content is a hassle. That’s one of the great things about blogs and blog software. The blog software that I use, PMachine, is really more of a content management program.
Google AdSense is a killer small business tool
About a month ago I started experiementing with Google’s AdSense advertising program. You’ve seen those little boxes with “Ad by Google” that feature “content relevant” on sites of every topic under the sun. Well each time someone clicks on one of those ads, the owner of the site shares in some of the ad revenue […]
Make them an offer they can't refuse
You know what the problem is with most small business marketing? It doesn’t ask you to do anything. It doesn’t offer you a reason to act. Pick up any publication that caters to small business and what you will find are a bunch of ads that promote great customer service or leading supplier of blah […]

The Duct Tape Marketing blog serves to deliver simple, effective, and affordable small business marketing advice. Join over 75,000 subscribers and get our best articles delivered via email.

eBay – The Secret Small Business Tool?
The most effective way to build a small business is to find a market that is looking for something and then give it to them. Most people get this backwards. Most people decide to start a business because they know how to do something or because they are convinced that Uncle Chuck’s Fire Roasted Turnips […]
Fire the CEO
If you are the boss and you think your job is to run the business. You are dead wrong. Your job, the most important job in any business, is marketing. Peter Drucker, way back in 1956, said, “Since the purpose of a business is to find and keep a customer, then the only two things […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Pop ups just seem to appear from no where!
Okay this entry is a bit of a rant and has little to do with marketing but I just needed to say it. Ad Ware, as it is called, has become a real problem. If you are not familiar with this subject it probably still impacts you. Some not so nice software folks and website […]
The Future of Online Marketing is Offline
I attended a workshop session with Gary Halbert today (Gary is one of the best known direct marketing copywriters of all time) The primary theme of his message to a large group of Internet marketers was this: The Future of Online Marketing is Offline. You can bet some folks in the audience were a bit […]
Marketing is pretty simple stuff really
I am in San Francisco attending a marketing conference and one of the first lessons I was reintroduced to was that marketing is little more than giving people what they want. It doesn’t matter what medium you choose or what industry you are in, it all still boils down to that. The companies that get […]
Audio Postcard Getting Attention
Recently I have been experimenting with audio on the web and have found some very interesting uses. I’ve created an audio postcard for you to listen to. This technology, as I wrote about last week is a great way to get and post your client’s audio testimonial right on your site.

All Categories

Clarity, Control and Confidence . . . it can all be yours with our Total Online Presence Audit!