Duct Tape Marketing Book – the small business marketing classic is updated and revised

Why I revised and updated Duct Tape Marketing

duct tape marketing book - revised and updatedDuct Tape Marketing is the small business marketing road map – A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses.

When it was released in 2007 it instantly become a small business marketing book classic and has been read, cited and used to build tens of thousands of small business marketing plans that are simple, effective and affordable.

This guide, now totally updated and revised by the author (over 15,000 new words) combines insights gained from over twenty years of successfully working, in the field, with real-life small businesses as well as new sections covering:

  • using content to be found
  • fusing online and offline tactics
  • how to create a total web presence
  • practical ways to get more from social media
  • using the marketing hourglass to run your marketing

There are no theoretical complexities presented in Duct Tape Marketing – just simple, effective and affordable marketing that sticks.

Buy the book at Amazon, Barnes and Noble, 800CEORead or IndieBound and send your receipt to sara [at] ducttapemarketing [dot] com and we’ll send along access to some great bonuses listed below

What others have to say about Duct Tape Marketing

CAREFUL! Duct tape is a serious tool… it sticks where you put it. So are the ideas in this book. If you’re ready to make a commitment and are willing to make something happen, John’s book is a great place to start. –Seth Godin, author of Purple Cow

For all those who wonder why John Jantsch has become the leading advisor and coach to small businesses everywhere, Duct Tape Marketing is the answer. I have never read a business book that is as packed with hands-on, actionable information as this one. There are takeaways in every paragraph, and the success of John’s blog is living proof that they work. Duct Tape Marketing should be required reading for anyone who is building a business, or thinking about it. –Bo Burlingham, editor-at-large, Inc. magazine, and author of Small Giants: Companies That Choose To Be Great Instead of Big

Duct Tape Marketing is a worthy addition to the growing library of how-to books on small business marketing — concise, clear, practical, and packed with great ideas to boost your bottom line. –Bob Bly, author of The White Paper Handbook

With the world suffering from depleted reserves of trust, a business that sells plenty of it every day tends to create the most value. The great thing about trust as a product feature is that it delivers exceptional returns. With this book, John Jantsch has zeroed in on exactly what small businesses need to sell every day, every hour. –Ben McConnell, co-author of Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force

John Jantsch has provided small businesses with the perfect perspective for maximizing all marketing activities – offline and on. Jantsch has the plan to help you thrive in the world of business today. Read it, all your competitors will. –John Battelle, cofounding editor or Wired and author of The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

Duct Tape Marketing is a great read for anyone in business. It has fresh ideas laid out in a practical and useable way. I highly recommend this book for growing any business. –Dr. Ivan Misner, Founder of BNI and Co-author of the New York Times bestseller, Masters of Networking

Buy the book at Amazon, Barnes and Noble, 800CEORead or IndieBound and send your receipt to sara [at] ducttapemarketing [dot] com and we’ll send along access to some great bonuses listed below

Bonuses when you buy now!

When you order your copy you get these powerful interviews:

  • Derek Sivers, founder of CDBaby, – click to listen or right click and Save As to download
  • Mike Stelzer, founder of Social Media Examiner – click to listen or right click and Save As to download
  • Scott Ginsberg, creator of the legendary nametag franchise – click to listen or right click and Save As to download
  • Seth Godin, best selling author, blogger, Squidoo creator – click to listen or right click and Save As to download
  • Peter Sims, author of Little Bets: How Breakthrough Ideas Emerge from Small Discovers – click to listen or right click and Save As to download

You also receive . . .

A Duct Tape Marketing Signature Brand Audit – value $250

A Signature Brand Audit is a free 30 minute session with an Authorized Duct Tape Marketing Consultant to review your existing marketing, give you a quick snapshot on the effectiveness of your web site and suggest several ways to make improvements right now. This is like receiving a guided tour of the main principles contained in the book.