Building a Small Business Marketing Consulting Business

Welcome to the Guide to Building a Small Business
Marketing Consulting Practice

Over the years I’ve worked with a lot of consultants and coaches teaching them how to market their businesses. I’ve spent twenty-five years learning how to build my marketing consulting and coaching business and even developed a network of independent marketing consultants and taught them how to build their businesses.

Many businesses, even those that don’t call what they do consulting or coaching offer consulting in the form of services or information. Below are steps that I believe are the essential elements needed to build any coaching, consulting or service related business.


Want to learn how you can acquire a turn-key marketing consulting system?


Full table of contents

Develop a Problem-Solving Point of View

I want to talk about solving problems. I really think in the end that is our job and I think it takes a special point of view. We as business owners and marketers are so in tune with this idea of promoting what we do and talking about our solutions, but until a prospect or a client understands that we understand their problems that they’re trying to solve, I don’t think we can make any kind of connection to the solutions.

Turn Your Services Into Products

Selling services is a lot like selling air. Make your offerings more product-like so that your customers have something tangible to grab onto. Putting a strategy in place to turn your services into products will take time and effort, but once complete, the rewards will start funnel in.

Create a System and Methodology

No matter how you look at it, marketing is a system. There is a systematic way to come up with a predictable path for growing a business. While every business is different with its own unique systems, the process for getting there isn’t unique at all.

Use Content to Generate Leads

As content continues to grow in importance in the marketing mix, it must take on an elevated place in your strategy and planning. The use of high quality, education-based content has become an essential ingredient in creating awareness, building trust, converting leads, serving customers and generating referrals.

Get Paid to Convert Leads

Nothing is more frustrating than when you spend a lot of time and effort prepping an unpaid pitch for a prospect who doesn't end up signing on with you, or does, but the process to close the deal takes time.

Well, I have good news, you can stop spinning your wheels and actually get paid for this kind of work. I do it all the time, and you easily can too.

Build a Strong Partner Team

One of the most overlooked sources of leads for consultants is the valuable pool of non-competing businesses that serve the same target market.

By identifying a group of “best-in-class” providers in your market and finding ways to gain access to their customer base, you’ll be able to quickly flood your business with new opportunities.

Document and Delegate

Business models are changing. Your team can be anywhere in the world and you aren’t constrained to the talent in your local area for your hiring needs.

What does that mean for you as a consultant? You are able to deliver results for your clients by orchestrating many moving parts, services, and team members without the need to add overhead. Your endless to-do list can finally get taken care of because you can outsource the help you need.


The Role of Content Has Changed – Here’s How You Can Adapt
It wasn't too long ago that you could follow the formula below to attract and generate leads for your business:[...]
Tips for Scaling Your Small Business Efficiently and Effectively
When you started your business, chances are you didn't do it with the intention of working with high-stress levels and[...]
Why Problem Solving is the Golden Ticket For Your Marketing Efforts
People are always going to have problems, so as a marketer or business owner, your job is to solve these[...]
How to Understand and Solve Your Customers’ Problems
If you like this podcast and post, check out our Ultimate Guide to Small Business Marketing Strategy. Marketing Podcast with John[...]
How to Use Content to Generate a Steady Flow of Leads
In this post - 5 Steps to Restart, Recharge and Revive Your Marketing Right Now! - I introduced an aggressive initiative to[...]
Why You Must Refocus Your Message On Problems Not Solutions
In this post - 5 Steps to Restart, Recharge and Revive Your Marketing Right Now! - I introduced an aggressive initiative to[...]

Hello there - you have found the bottom of the page! John