How to Produce Content with a Limited Budget

How to Produce Content with a Limited Budget

How to Produce Content with a Limited Budget

By John Jantsch

Marketing Podcast with Chris Moody
Podcast Transcript

Yes indeed, it’s another show and post on content. Most businesses have a limited amount of budget and time for content production, so it’s crucial that you get very good at producing and repurposing everything you produce.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Chris Moody, Content Marketing Leader at GE Digital. He and I discuss how to produce content when you don’t have a budget, resources, or time.

Moody joined GE Digital after building and leading an award-winning content and social team at Oracle Marketing Cloud. He frequently speaks at leading marketing events and guest lectures at universities on effective marketing with limited budgets.

Questions I ask Chris Moody:

  • How do you define content?
  • How can people on a limited budget produce content?
  • Where are we with the state of content?

What you’ll learn if you give a listen:

  • How to make content everyone’s job
  • How email can be a gold mine for generating content ideas
  • How to get more efficient at creating new content

Key takeaways from the episode and more about Chris Moody:

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