How to Create a Core Message

How to Create a Core Message

How to Create a Core Message

By John Jantsch

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Marketing Podcast with John Jantsch

In this week’s episode of the Duct Tape Marketing Podcast, I’m going to talk to you about Creating a Core message for your company. I’m not interviewing anyone – it’s just me talking to you and providing you with valuable advice on how to successfully navigate through your Customer Journey.

Using my own best practices as a consultant, speaker and author, I’ll teach you how to craft a message of differentiation. You’ll dig deeper into why you do what you do, what makes you different and how you’re uniquely suited to serve an ideal client.

What you’ll learn if you give a listen:

  • What “themes of value” are and how can they help you constitute a focused core message
  • How a “talking logo” will set you apart from your competition
  • Three inspirational books that will help make you a stronger writer and have you thinking critically as you glide through your own customer journey

Want to find out more about Duct Tape Marketing and the multitude of resources we offer? Check out the Duct Tape Marketing Consultant Network, the Duct Tape Marketing System and our entire library of free eBooks.

This week’s episode of the Duct Tape Marketing Podcast is brought to you by our friends at Hover. Do you need a great domain name for your great business idea? Hover makes this quick and easy. Go to hover.com and use the promo code JohnDTM for 10% off of your first purchase.


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