How GDPR Highlights How We Should Be Marketing [Audio]

How GDPR Highlights How We Should Be Marketing

How GDPR Highlights How We Should Be Marketing

By John Jantsch

Marketing Podcast with Ryan Urban
Podcast Transcript

Ryan Urban

My guest for this week’s episode of the Duct Tape Marketing Podcast is Ryan Urban. He is the founder and CEO of BounceX, a people-based marketing consultancy that helps organizations increase their online conversion rates. He and I discuss what may be the most popular topic as of May 2018, the General Data Protection Regulation (GDPR).

Founded in 2012, BounceX’s People-Based Marketing (PBM) cloud is the first new revenue channel with scale in 10 years. With offices in NYC and London and named the fastest growing software company in America by Inc Magazine in 2016, the company currently powers thousands of digital properties, expanding across a multitude of industries. For the first time, brands and publishers have a meaningful paid channel outside of Google and Facebook.

Questions I ask Ryan Urban:

  • What exactly is GDPR?
  • Do US-based companies need to worry about GDPR?
  • How is GDPR being enforced?

What you’ll learn if you give a listen:

  • What initiatives are driving GDPR
  • How to update your privacy policy
  • How to be more people-friendly in your marketing

Key takeaways from the episode and more about Ryan Urban:

Like this show? Click on over and give us a review on iTunes, please!


Podcast
How to Develop the Right Idea at the Right Time
Marketing Podcast with Allen Gannett Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Allen Gannett. He is the CEO and co-founder of TrackMaven, a marketing insights platform. He and I discuss his new book, The Creative Curve: How to Develop the Right Idea at the Right Time. Gannett’s […]
Podcast
How to Use Social Media for Your Marketing Efforts in 2018
Marketing Podcast with John Jantsch About Social Media I thought I’d drop in and give you my take on where we are with social media. It hasn’t gone away, it hasn’t died out, it has a place, and it’s here to stay, but let’s talk about how to use it in 2018. It’s kind of […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.