How to Become a Thought Leader

How to Become a Thought Leader

By John Jantsch

Marketing Podcast with Elizabeth Marshall
Podcast Transcript

Thought leadership – now there’s a term that’s been abused of late. Yes, thought leadership is a tremendous posture to work from, but it’s earned, not proclaimed.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Elizabeth Marshall. I like to call her the consultant to the stars.

She has helped influential thought leaders including Seth Godin, Michael Port, and former Starbucks President, Howard Behar, and is the co-author of The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the OppositeShe and I discuss the 10 elements of a thought leader platform that you want to be thinking about at any given time.

In this session, Elizabeth and I cover some of the most important elements of building a though leadership platform.

Questions I ask Elizabeth Marshall:

  • Is there a path that a person should take to be a thought leader?
  • What is the difference between your strategic relationships and your audience?
  • Where does the business model fit into thought leadership?

What you’ll learn if you give a listen:

  • Why you should consider thought leadership
  • What a deep dive into the 10 elements of thought leadership look like
  • Why you need to be consistent and meaningful

Key takeaways from the episode and more about Elizabeth Marshall:

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